Course Curriculum

An Advanced Guide to Social Media Management

8sections
44lectures
1h 50mtotal

What you’ll learn

  • Social media management

  • Social media marketing

  • Social media 2019

  • Influencer partnerships

  • Influencer marketing

  • Instagram growth

  • Social media strategy

01

Introduction

2 lectures • 2min

  • About Your Instructor

    Learn from a Los Angeles based social media manager and influencer coordinator with five years of experience, covering analytics, hashtag myths, and proven influencer marketing strategies.

    0:46

  • How I Became a Social Media Manager

    Develop skills in photography and Adobe tools, teach social media, and leverage brand experience to launch a career as a social media manager.

    0:56
02

General Account Setup

4 lectures • 7min

  • The Proper Profile Image

    Design a profile image that stands out for brands or influencers with a crisp, clear picture or logo, use a high-contrast background, and avoid grainy edits from afar.

    1:23

  • Setting up an Account Bio

    Learn to craft a clear, bullet-point bio that highlights product attributes, location, and contact info, upgrade to a business profile for analytics, and keep links up to date for launches.

    1:45

  • Why Your Focus Should be on Instagram

    Focus on Instagram to maximize engagement and organic reach, as it currently outperforms Facebook and Twitter for visibility. Prioritize video content to improve Explore page discovery and growth.

    1:15

  • Knowing Your Competition

    Analyze your competition to guide social media strategy by studying competitors’ posts, hashtags, and trends. Learn from brands like Jim Shark to optimize engagement with video content and swipe options.

    2:39
03

Content Creation

10 lectures • 29min

  • The #1 Rule for Content

    Discover the #1 rule: keep content tangible on Instagram, balancing polish with authenticity to boost engagement, avoid stock photos, and create brand-specific, original content.

    4:07

  • The Different Types of Content

    Learn to create image and video content for social media, including flat lays, close-ups, landscapes, swipe carousels, plus 60-second videos, boomerangs, and flip a grand photos to fill the square.

    1:40

  • Building a Post

    Create captions with a clear call to action and engaging questions directing readers to the link in your bio. Tag locations and stores, use emojis, balance hashtags, and avoid filters.

    3:35

  • Creating a Posting Schedule

    Plan a cohesive posting schedule that balances pre-created content, real-time engagement, and varied visuals, while showcasing a brand’s full range to attract new followers.

    4:27

  • Event + Seasonal Focused Content

    Leverage events and seasonal content around holidays and major moments to build an authentic brand, plan for lower December engagement, and avoid stock photos, especially during Christmas.

    1:06

  • Planning the Aesthetic

    Plan a cohesive aesthetic by incorporating brand colors and accessible examples, ensuring it fits your space and tools, and use color-driven content with yellow accents and logos, avoiding heavy filters.

    1:48

  • Recycling Content

    Recycle high-performing posts by reposting old photos to sustain engagement, sprinkle in other photos to keep content fresh, and leverage influencer content to grow engagement.

    1:04

  • How to Create and Edit Engaging Content

    Learn to create and edit engaging content with an iPhone or camera, budget gear, choose cohesive backdrops and lighting, and edit with Adobe Elements and Illustrator for viral content.

    6:27

  • Content Shortcuts

    Discover practical content shortcuts for social media management, including quick photo edits with FaceTune and Snapseed, and create cohesive graphics with fonts and templates.

    2:03

  • Content Do's & Don'ts

    Use Pinterest boards to spark original content ideas for brands like red, radical, and LG. Balance trend relevance with fresh photography, avoid overusing stock photos, and double-check captions for grammar.

    3:11
04

Building an Audience

4 lectures • 7min

  • Building a Framework

    Build your audience by creating a complete account framework before paid ads or collaborations, ensuring at least nine posts that give visitors something engaging to see.

    0:44

  • Knowing Your Demographic

    Identify your demographic by gender and age, and align your social media strategy with your brand. Tailor posting times across time zones and use color psychology to engage target audience.

    2:23

  • Utilizing Instagram Stories

    Leverage Instagram stories and Instagram TV to grow your following with daily, diverse content, behind the scenes, product previews, tutorials, and polls.

    1:39

  • Different Ways to Work Around the Algorithm

    Learn to navigate changing social media algorithms by using brand and influencer giveaways, complementary partnerships, and story shoutouts to grow followers and reach.

    2:32
05

Posting Strategy

2 lectures • 6min

  • Mastering the Algorithm

    Master the algorithm by testing posting frequency for your brand, using analytics to track follower changes and avoid unfollowing by posting too often, timing, including rush hour, varies by brand.

    2:13

  • Hashtag Strategy

    Explore an effective hashtag strategy to boost engagement by selecting mid-sized hashtags (15k–300k), combining brand, location, and niche tags, and saving tailored sets for consistent posting.

    4:03
06

Analytics

3 lectures • 5min

  • Utilizing Iconosquare

    Utilize Iconosquare to compare competitors, track post performance, and uncover the best times to post, while borrowing successful ideas to grow followers.

    2:06

  • The #1 Most Important Statistic (That Everyone Forgets to Track)

    Track retention by monitoring follower growth and loss to see what works. Analyze post factors—frequency, color, diversity, video or boomerang, captions, hashtags—to identify true performance drivers and avoid false correlations.

    1:33

  • Screenshots on Screenshots

    Capture and organize screenshots as a social media manager to preserve data, validate your work, and prove results when brands change or you leave a role.

    1:02
07

Influencer Marketing

7 lectures • 20min

  • Knowing the Terminology

    Clarify influence and marketing terms by defining collaboration as unpaid product exchanges and distinguishing partnerships as paid, one-off posts, and true sponsorships as long-term contracts.

    0:56

  • Knowing an Influencers Value

    Understand an influencer's value by examining demographics, analytics, engagement, and content quality with hype auditor and social blade to verify real followers and brand fit.

    6:57

  • Large Influencers vs Micro Influencers

    Large influencers offer sales power for big brands with big budgets, especially on YouTube and Instagram, while micro influencers require selective negotiation guided by social blue book.

    3:40

  • Spotting Fake Followers

    Spotting fake followers shows how to detect fake accounts by examining engagement patterns, such as high follower counts with low engagement, uniform likes, and low-quality comments.

    2:09

  • Collaboration vs Paid Post

    Explore when to use collaborations versus paid posts, weighing follower counts, product-based gifts, and negotiated rates, while prioritizing high-quality content and using social blue book as a rate guide.

    3:12

  • How to Reach Out to an Influencer

    Reach out to influencers after thorough vetting, reviewing their content, demographics, and media kit; tailor a personal, complementary outreach using customized templates rather than mass emails.

    1:49

  • How to Reach Out to and Influencer - PDF

    1:22
08

Getting a Job - How To

12 lectures • 34min

  • Tailoring Your Career To Your Interests

    Tailor your social media management career to your interests by exploring brands in fashion, beauty, fitness, travel, or local niches, and assess where you fit within a brand.

    1:16

  • Why You Need an Infographic Resume

    Create an infographic resume that showcases graphic design skills, color psychology, fonts, and aesthetics to highlight social media management strengths. Highlight analytics and career highlights to impress.

    1:54

  • 3 Items to Make Your Application Stand Out

    Create a standout social media portfolio by sharing a strategic sample of created content—nine images, diverse visuals, a white marble symbol, and a case study that shows brand engagement.

    2:58

  • What Skills You Need to Master Beforehand

    Develop proficiency in Illustrator and Photoshop, use a good camera, and offer bundled skills in video editing, photography, retouching, and graphic design with owned equipment to attract brands.

    1:10

  • Social Media Manager Cover Letters

    Craft short and sweet social media manager cover letters that showcase real growth metrics, attach templates and case studies, and highlight engagement and analytics to grab recruiter attention.

    1:32

  • Social Media Manager Cover Letters - PDF

    0:31

  • Searching for a Social Media Job Online

    Learn to search for social media jobs online using title filters, remote options, and top platforms like LinkedIn and Indeed, with tips to email targeted careers addresses and tailor resumes.

    3:44

  • Getting a Job Through a Creative Agency

    Learn how creative agencies, like Creative Circle, recruit for social media roles and open high-paying opportunities. Build a strong portfolio with analytics and concise content to land the job.

    2:23

  • Agencies vs Brands

    choose brands over agencies for social media management to escape high turnover and low pay, and to deliver authentic, brand-aligned content with long-term earning potential.

    3:22

  • *NEVER Give Away the Keys to the Castle

    Guard your social media playbook in brand interviews, offer high-level changes like better hashtag usage without disclosing exact methods, and cite tools like iconic square.

    2:46

  • Selling a Client

    Learn to build a lasting social media presence rather than instant post-by-post sales, leveraging campaigns and influencers around holidays, while explaining long-term conversion patterns to brands.

    2:03

  • Pros & Cons to Being a Social Media Manager

    Discover the pros and cons of being a social media manager, including creative freedom, solo roles, flexible hours, and goal-driven earnings, plus competitive hiring and ambiguous pay.

    9:57