Course Curriculum

Social Media Marketing for Beginners

4sections
11lectures
51mtotal

What you’ll learn

  • Understand the basics of social media marketing

  • Learn about the top platforms & how to leverage them for your business

  • Tips for organic posting – from text to graphics!

  • Understand the benefits of paid ads across different platforms PLUS tips for designing effective ads

  • Learn how to schedule posts across different platforms

  • Communication tips to engage with your audience in a positive way

  • Learn how to evaluate your analytics to analyze your marketing efforts & social media pages

01

Intro to Social Media Marketing

3 lectures • 16min

  • Marketing Basics

    Understand what marketing is and what it involves, and who can benefit from social media marketing

    2:55

  • Social Media Platforms

    Learn the basics & target audiences of the most popular social media platforms - from Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest, and more

    11:19

  • Tips for organically growing your followers

    Familiarize yourself with tips for how to organically grow your follower base

    2:02

  • Intro to Social Media Marketing Quiz

    Activity
02

Creating Posts

4 lectures • 17min

  • Organic Posting Tips

    Understand that the goal of your social media page is the driving force behind the content on your page, and your target audience is important to keep in mind

    2:00

  • Creating Organic Posts - The Text

    Learn the ideal post length, the importance of hashtags and how to use them, what 'tone' you should use for your page, and... EMOJIS!

    4:50

  • What to post? Post Writing Tips

    Discover tips & ideas on what your social media posts can be about

    5:49

  • Creating Organic Posts – The Graphics

    Learn about different resources for creating post graphics, from free graphic design software to video creation programs & apps

    4:13

  • Creating Posts Quiz

    Activity
03

Paid Ads

1 lecture • 7min

  • Paid Ads

    Learn about the benefits of paid ads across social media platforms & boosted posts, and the basics of how they work to draw attention to your page or business. Also, discover tips on how to design effective ads.

    6:42

  • Paid Ads Quiz

    Activity
04

Social Media Management

3 lectures • 11min

  • Scheduling Posts

    Learn how to schedule your social media posts on Facebook, Instagram, Twitter, TikTok, and more. Also learn about third party social media management sites like Hootsuite.

    5:31

  • Communication & Conversation

    Understand the importance of communication & engagement between you or your business with your audience on social media.

    1:44

  • Evaluating your efforts

    Learn how to view analytics & insights across various social media channels to get an idea on how your content is performing.

    3:38

  • Social Media Management Quiz

    Activity