Course Curriculum

Sure-Fire Hashtag Strategies For Social Marketing Success

4sections
21lectures
1h 9mtotal

What you’ll learn

  • Discover How to Generate Highly-Targeted Twitter and Facebook Social Media Traffic with Hashtags...Even If You Don't Know How to Get Started

01

Getting Started With Hashtags

4 lectures • 24min

  • Introduction

    Master targeted traffic with hashtags by researching trends, brainstorming and planning, and engaging audiences, building conversation before selling, using free and paid tools.

    3:07

  • Using Hashtags For Your Business

    Identify 10 to 20 keywords, research audience demographics with Quantcast.com, and tailor hashtags to your audience for social marketing success.

    7:08

  • The Basics of Using Hashtags

    Master the basics of creating and using hashtags to enter conversations on social channels; keep hashtags short (1–3 words), avoid stuffing, research usage, and brand considerations to drive engagement.

    9:32

  • The Different Types of Hashtags

    Explore branding and campaign hashtags, trending hashtags, and content hashtags to maximize social reach, real-time engagement, and content categorization using practical examples.

    3:56
02

Researching Hashtags for Optimal Marketing

10 lectures • 28min

  • Getting Started With Hashtag Research

    Explore how to research hashtags that are appropriate and effective for your business. Compare tools, learn nuances of each, and develop a hashtags strategy for your brand, products, and services.

    0:31

  • Hashtag Research Inside Twitter

    Identify relevant hashtags inside Twitter to grow your social media audience, using trending hashtags and location-based insights. Explore tools beyond Twitter for hashtag research.

    1:15

  • Find Trending Hashtags With Statweestic

    Explore Stack twe sticks, a real-time hashtag tracker that catalogs trending hashtags and the users behind them, with time filters from today to this year.

    3:03

  • Research Tool: Hashtags.org

    Explore hashtags.org to conduct real-time hashtag research, identify peak posting times, follow relevant users, and uncover related hashtags to boost fashion-related social campaigns.

    4:31

  • Research Tool: Hashtagify.me

    Explore hashtagify.me to discover top related hashtags for fashion, view popularity scores, and spot key influencers. Learn to analyze usage patterns and related keywords for effective hashtag marketing.

    3:18

  • Research Tool: TrendsMap

    Explore trending hashtags by location with TrendsMap to identify local marketing opportunities and tailor Twitter campaigns for regional audiences.

    2:13

  • Research Tool: Tagboard

    Discover tag board, a hashtag search tool that pulls public posts from Twitter, Facebook, and Instagram. Select and display posts for websites or broadcasts while gauging sentiment around your hashtag.

    3:24

  • Research Tool: Twitalyzer

    Explore Twitalyzer's Twitter analytics to analyze a user's impact, followers, topics, and recent hashtags, and learn to identify influencers and engage with fashion-focused audiences for your brand.

    3:05

  • Research Tool: Keyhole

    Explore real-time hashtag tracking with Keyhole to analyze Twitter and Instagram data, including posts, users, reach, impressions, top sites, and related hashtags.

    2:58

  • Research Tool: RiteTag

    RiteTag analyzes your tweets with color-coded viability, highlighting hot, long-life blue, and overused red, plus under-used grey hashtags. Use its browser extension to discover replacements and optimize hashtags.

    3:48
03

Putting Your Hashtags to Work For You In Social Media

6 lectures • 16min

  • Social Platforms for Hashtagging

    Apply researched hashtags across social platforms by identifying influencers and crafting targeted messages. Tailor hashtag use to each platform, noting Twitter's double effect on engagement and Facebook's diminishing engagement.

    1:10

  • Twitter

    Discover how Twitter hashtags boost discoverability and engagement by using one or two targeted hashtags per tweet, while reverse-engineering consumer discovery and noting trends like Follow Friday and Wine Wednesday.

    4:33

  • Facebook

    Facebook still shows limited use of hashtags; focus on one to two highly targeted tags, as hashtag discovery remains low while potential attention grows.

    2:13

  • Instagram (& Pinterest)

    Explore how instagram leverages abundant hashtags for targeted reach, and how pinterest relies more on text keywords, with practical tips for crafting effective hashtag sets.

    5:13

  • Google Plus

    Discover how Google Plus identifies words in posts and auto assigns hashtags, even when none are typed, and how to use the Explorer tab to find trending hashtags.

    2:37

  • Conclusion

    Put your hashtag strategies into action in your social marketing and apply what you’ve learned. Share feedback to help improve future content from this video series.

    0:39
04

BONUS FOR MY STUDENTS

1 lecture • 1min

  • Bonus

    0:25