Course Curriculum

The Complete LinkedIn B2B Marketing Course

9sections
33lectures
2h 29mtotal

What you’ll learn

  • Apply the full range of tools, applications and features to transform your B2B Marketing fundamentals using LinkedIn

  • Understand how to use content marketing applications such as slide share, Pulse and Company Pages to support your B2B marketing plan

  • Understand how to maximise content distribution using sponsored updates and Groups

  • Understand how to measure performance and use analytics to inform future marketing and resource allocation strategy

  • Learn how to manage LinkedIn advertising including Onsite and Network display, Sponsored updates, Sponsored inmail and lead accelerator

  • Lean about LinkedIn’s range of mobile apps and how these can support your B2B marketing on the move

01

Course Curriculum

2 lectures • 4min

  • Introduction- What you will learn on this Course

    1:40

  • About David Reilly the Course Instructor

    2:12
02

Introduction to this Course

3 lectures • 12min

  • Why LinkedIn is so important for B2B Marketing

    Learn the three key reasons why LinkedIn should be the central to your B2B Marketing plans

    5:50

  • The Benefits of differing levels of Premium Paid accounts explained

    Understanding the key benefits of each level of Linkedin Accounts from free access to Paid Premium Accounts

    3:13

  • Optimising your Privacy Settings for maximum impact

    Understand the three most important Privacy Settings to maximise your privacy when you using LinkedIn for marketing purposes

    2:43
03

How to create an “allstar” Complete Profile

5 lectures • 19min

  • Why Profile Completeness is important

    Why Profile Completeness can dramatically improve your potential of being found by useful business contacts

    4:36

  • Maximising your Headline, photo and your contact details

    The importance of including a Profile Heading, Photo and up to date contact information to maximise your Profile

    3:58

  • Adding a Standout Summary to your Profile

    Understand the importance of crafting a descriptive succinct profile summary to support your profile

    3:14

  • Blue 3.4 Maximising your Career Experience

    Learn how a complete career experience will help profile completeness

    3:39

  • Maximising your Skills and Endorsements

    Adding skills and endorsements to help you get found

    3:47
04

Building your Business Network

5 lectures • 25min

  • Building your fifty first degree network to achieve Profile Completeness

    Learn how to build your first 50 first degree connections to achieve profile completeness

    3:48

  • The Value of Advance Search explained

    Lean about the brilliance and usefulness of Advanced Search and how to use Saved Search to help you manage your marketing efficiency

    3:48

  • Crafting personalised Connection requests which achieve positive results

    Using well crafted tailored and personalised connection requests which get positive results and can dramatically improve your first degree network

    4:35

  • Using Inmails to build new Connections in your network

    Using direct Inmail as part of your Premium Subscription to build powerful connections

    3:34

  • Using Groups: Joining and creating your own Group

    Groups can be a very powerful approach to building your B2B marketing brand. Understand to how join and enage in other product specific relevant Groups and set up and manage your own successful Group to support your marketing plans

    8:52
05

Advertising Solutions explained

7 lectures • 38min

  • New Campaign Manager

    Learn about the new features of Campaign Manager and how it will improve your LinkedIn efficiency and performance

    3:58

  • Online Display and Network Display Advertising

    Learn about the differing features of Online and Network Display advertising

    5:52

  • Sponsored Updates

    Learn and understand the distinguishing features of Sponsored updates and how it can benefit your marketing

    2:09

  • Sponsored Inmails

    Learn and understand the distinguishing features of Sponsored Inmail, how this product differs from normal Standard Inmail and how it can Support your marketing

    3:22

  • Lead Accelerator explained

    What Is Lead Accelerator and how can it really makes an impact on my B2B marketing performance

    6:34

  • How to Launch an advertising Campaign

    Learn the process of launching a test advertising campaign on the new Campaign Manager and how we manage budgets and track performance for a test campaign.

    10:36

  • About LinkedIn Partner Programme for Advertising Agencies

    What is the LinkedIn Partner Programme for Advertising Agencies and how can support my Marketing Agency

    5:38
06

Using Content Marketing

3 lectures • 14min

  • Using Pulse for content creation

    5:29

  • Using Rich Content Formats to generate response- images, Video

    Learn how the excellent Slideshare tool can be used to support content creation and distribution as part of your marketing plan

    5:04

  • Using Rich Content to support your B2B Marketing

    Learn about using rich content types like Video, images and info graphics to support your marketing

    3:17
07

Company Pages

3 lectures • 13min

  • How to set up a Company pages to support your marketing

    Learn how to set up and use the free Company Page function to support our marketing objectives

    4:42

  • Using Company Showcase pages for profile targeting

    Learn how to set up and use the Showcase Page function on Company Pages to support product specific marketing objectives

    5:02

  • How to track Company Page followers and marketing impact

    Learn how to use the Company Tracking to manage Company Pages and how it can determine marketing effectiveness

    3:17
08

Advanced B2B Marketing Functions

3 lectures • 17min

  • What is Elevate and how will it support marketing

    Understand about the unique features of Elevate and how it can support your marketing

    7:49

  • How can we use LinkedIn's Mobile Apps to support our marketing strategy

    What is LinkedIn approach to mobile apps and how can these support your marketing

    4:16

  • What are the opportunities provided by LinkedIn's API

    Learn about the potential marketing opportunity provided by accessing the API

    5:03
09

Course Summary

2 lectures • 7min

  • Summary and Conclusion

    A final course completion message from the Course Tutor

    0:52

  • Resources Section

    Access to further resources and learning to support an ongoing learning mindset for LinkedIn B2B Marketing

    6:10