Course Curriculum

The Complete Social Media Marketing & AI Growth Mastery 2026

10sections
43lectures
12h 37mtotal

What you’ll learn

  • Student Persuing MBA Students and Graduates

  • If you're a traditional marketer aiming to expand your skill set into the digital space, this course is for you.

  • Freelancers and Aspiring Social Media Managers

  • People Struggling to grow your business online? This course equips you with cost-effective strategies to promote your brand.

  • Home maker wifes want to create own vlogging channel

  • Youtube creator

  • Facebook and Instagram Creator's

  • Social media freelancer

01

Introduction

1 lecture • 7min

  • Introduction To Curriculam

    This Lessn is designed to equip students with a strong foundation in social media marketing, providing both theoretical knowledge and practical skills. Here's what students will gain:

    7:14
02

Fundamental Of Social Media Marketing

7 lectures • 1hr 46min

  • Social Media Basic

    This Lesson is designed to equip students with a strong foundation in social media marketing, providing both theoretical knowledge and practical skills. Here's what students will gain:

    8:41

  • Social Media Platoforms and Uses

    Learn Facebook : Best for building communities, brand awareness, and running targeted ads to reach diverse audiences. Instagram : Ideal for visual storytelling, influencer marketing, and engaging with a younger demographic through photos, stories, and reels. Twitter : Great for real-time updates, discussions, and quick engagement with followers on trending topics and news. LinkedIn : Primarily used for professional networking, B2B marketing, and sharing industry-specific content. YouTube : The go-to platform for video content, tutorials, brand storytelling, and vlogging. TikTok : Perfect for short-form, creative videos that can go viral, especially popular with Gen Z and millennials. Pinterest : Ideal for discovering and sharing ideas on lifestyle, fashion, DIY, and visual inspiration. Snapchat : Used for sharing short-lived content (photos and videos) with a younger audience, offering creative filters and AR experiences.

    20:06

  • Social Media Algorithm

    This lesson dives into the mechanics of social media algorithms —the invisible forces that determine what content users see on platforms like Facebook, Instagram, TikTok, and LinkedIn. Understanding these algorithms is key to optimizing your content strategy and growing your online presence.

    16:57

  • SOcial Media Basic and Algo test

    Activity

  • Social Media Profile Optimization

    Learn the art of optimizing your social media profile to attract the right audience and boost engagement! ? ? What you'll discover: Craft a winning bio that highlights your niche and sparks interest. Choose the perfect profile picture that aligns with your personal or brand identity. Leverage keywords and hashtags for discoverability. Link smartly to drive traffic to your website or offers.

    23:27

  • STeps to Create SOcial Media Accounts

    Learn how to Create Facebook, Instagram, Linkdin, Twitter Accounts and Youtube channels

    2:05

  • Social Media KPI's

    Discover the importance of Key Performance Indicators (KPIs) in tracking social media success. Learn how KPIs differ for paid and organic strategies and why setting measurable goals is critical for growth.

    29:40

  • Instagram Threads: Features and Benefits

    In this lesson, you'll explore Instagram Threads , a messaging app designed to connect users with their closest friends in a private and focused environment. Threads allow for seamless sharing of photos, videos, messages, and status updates exclusively with people you prioritize. Learn how this app integrates with Instagram, why it's a game-changer for private communication, and how it can enhance your social media experience. Key Features of Instagram Threads Close Friends-Only Communication : Threads are specifically designed to communicate with your Instagram "Close Friends" list, offering a more intimate experience. Automatic Status Sharing : You can share your current activity or mood automatically with status updates like "On the Move," "Chilling," or custom statuses. Camera-First Design : The app is designed to focus on capturing and sharing visual content quickly with a camera-first approach. Seamless Instagram Integration : Threads syncs directly with Instagram, making it easy to manage contacts and messages between platforms. Privacy and Control : The app prioritizes user privacy with clear controls for who can see your updates and send you messages. Effortless Media Sharing : Quickly send photos, videos, or text messages to your close friends without distractions.

    5:27
03

Learn About Buyer Persona and Audience behaviour

1 lecture • 25min

  • Social Media Growth - Buyer Persona and Targeted Audience

    A buyer persona is a semi-fictional representation of your ideal customer based on market research, data analysis, and insights about your existing audience. It includes detailed information such as demographics, behavior patterns, motivations, goals, challenges, and purchasing habits. Buyer personas help businesses tailor their marketing, products, and services to meet the specific needs of their target audience

    24:41
04

Social Media Audits

11 lectures • 3hr 42min

  • Social Media Audits

    A social media audit is a comprehensive evaluation of your social media presence across all platforms. It involves analyzing performance metrics, audience behavior, content effectiveness, and brand alignment to identify strengths, weaknesses, and opportunities for improvement. The goal is to optimize strategies and ensure alignment with business objectives.

    20:30

  • Social Media Post Do's and Dont's Before Posting

    Are you struggling to create engaging social media content? This course is your ultimate guide to mastering the art of crafting impactful posts! Whether you’re a business owner, content creator, or social media enthusiast, learn the key do's and don'ts that will elevate your online presence. What You’ll Learn ? The anatomy of a perfect social media post. ? Common mistakes to avoid (and how to fix them!). ? Best practices for captions, hashtags, and visuals. ? How to align posts with your brand voice and goals. ? Timing, consistency, and audience engagement hacks.

    14:44

  • Instagram Growth with New Features and Research Technics

    Discover the secrets to mastering Instagram’s latest features to skyrocket your growth! ? In this lesson, we’ll dive into actionable techniques to optimize your Instagram strategy while staying ahead of the algorithm. What’s Cover Exploring New Instagram Features: Reels Updates: How to create viral-worthy short videos using trending tools and effects. Broadcast Channels: Engage your audience with personalized, one-way updates. Collaborative Posts: Boost reach by teaming up with other creators. Interactive Stories: Maximize engagement with polls, quizzes, and links.

    15:01

  • Instagram Research and Growth strategy

    Content Strategies for Growth: Building a consistent content calendar for Reels, Stories, and Carousels. Crafting shareable captions and hashtags that amplify visibility. Using analytics tools to measure performance and refine your strategy. Audience Engagement Hacks: Leveraging DMs and comments for genuine connections. Growing followers organically through niche-specific collaborations. Creating interactive campaigns to drive traffic and leads. Monetization Opportunities: How to use Instagram Subscriptions and Badges. Partnering with brands for sponsored posts and affiliate marketing.

    15:14

  • Linkdin Strategy and Growth

    Learn how to optimize your LinkedIn profile for visibility, create engaging content that resonates, and build a professional network through personalized connections. Discover insights on analytics, group participation, and using LinkedIn Premium to accelerate growth. Perfect for personal branding and business expansion!

    28:38

  • Twitter Srategy

    To grow on Twitter, craft engaging threads with actionable insights and visuals while leveraging trends uniquely. Actively participate in conversations by replying meaningfully and hosting Twitter Spaces to connect with your niche. Optimize your profile with a clear CTA, promote old content, and collaborate with influencers for sustained growth.

    28:38

  • Facebook Organic Strategy to Grow Faster

    Learn how to create engaging content, leverage community building, and use Facebook groups for organic traffic. Master strategies to grow your audience without paid ads.

    29:59

  • Instagram Analytics Reporting and Insight

    Instagram analytics is a treasure trove of data that helps you understand your audience, track performance, and refine your social media strategy. Leveraging Insights effectively can drive engagement, grow your audience, and boost conversions.

    8:36

  • Meta Business Suite & Marketplace Mastery

    Discover how to optimize the Meta Business Suite for efficient page management and boost visibility using Marketplace features. Elevate your organic reach with smart tools and settings.

    9:36

  • Organic Strategies to Grow Fast on Facebook

    Implement fast-track tactics like real-time engagement, trend analysis, and viral content creation. Unlock methods to accelerate organic growth without compromising quality.

    22:46

  • Heatmap Analytic Tool

    Dive into the world of visual user analytics with Microsoft Clarity — a free, privacy-friendly tool by Microsoft that helps you understand how visitors actually behave on your website. In this lesson, you’ll discover how to: Set up Microsoft Clarity on your website in minutes Use session recordings to watch exactly how users navigate your pages Read heatmaps to see where users click, scroll, and get stuck Identify issues like rage clicks , dead clicks , and exits Combine Clarity data with Google Analytics for better conversion tracking

    28:01

  • Quiz For Learned Social Media Lesson

    Activity
05

Yotutube Marketing & Growth

4 lectures • 54min

  • Yotutube Algorithm and Base

    In this lesson, you'll discover the essentials of YouTube as a platform. We’ll walk you through setting up your channel, understanding the dashboard, and customizing your profile for maximum appeal. Learn about key features like playlists, video descriptions, tags, and thumbnails to boost engagement. By the end of this lesson, you’ll have a strong foundation to create a channel that stands out in your niche.

    12:33

  • Yotutube Setting and Research

    Unlock the secrets of YouTube’s algorithm! This lesson covers how YouTube recommends content, factors like watch time, click-through rate (CTR), and viewer engagement. You’ll also learn how to strategically plan your content calendar, optimize video uploads, and analyze performance metrics. With these insights, you’ll be able to position your channel for steady growth.

    22:53

  • Youtube Growth strategy and Tips

    Take your YouTube game to the next level! This lesson focuses on advanced techniques like creating engaging content, leveraging trends, and building a strong call-to-action for subscriptions and likes. You’ll also discover how to collaborate with other creators, monetize your channel effectively, and use tools for keyword research and analytics. Walk away with actionable strategies to grow your audience and achieve long-term success.

    18:55

  • Social Media Rle play

    Activity
06

Assesment For Organic Marketing

  • Organic Marketing test

    Activity
07

AI and Automation

2 lectures • 41min

  • Social Media AI and Automation

    In this lesson, we dive deep into the transformative world of Social Media AI & Automation to help you maximize your social media marketing efforts. Discover how artificial intelligence and automation can streamline your workflow, enhance engagement, and optimize your content strategy without burning out.

    29:58

  • Social Media Automation Tools

    In this lesson, you’ll learn how to harness the power of ChatGPT to generate high-quality content quickly and efficiently. Whether you’re creating blog posts, social media content, or ad copy, ChatGPT can help you craft compelling and engaging messages tailored to your audience.

    10:40
08

Paid Social Media Marketing

13 lectures • 3hr 40min

  • Paid Marketing KPI's Formulation

    In this lesson, we will cover the essential Key Performance Indicators (KPIs) in paid marketing. Understanding these metrics will help you analyze the performance of your campaigns, optimize strategies, and make data-driven decisions. By the end of this lesson, you'll learn: The importance of KPIs in paid marketing. How to calculate critical KPIs like ROAS, CTR, and CPA. Practical examples to solidify your understanding.

    15:04

  • Facebook Leads Ads

    In this foundational lesson, you'll dive into the world of Facebook Lead Ads and learn how to harness their power for your business. This step-by-step guide will cover: How to Use Lead Forms and Assets: Setting up a high-converting Lead Form in Ads Manager. Customizing questions to suit your audience’s needs. Leveraging Facebook’s in-built assets to streamline your lead collection process.

    29:31

  • Leads Ads Benefits and Set Up

    Discover how Lead Ads simplify the customer journey by allowing users to submit their details directly on Facebook or Instagram without leaving the platform. Explore the ease of lead nurturing and integration with your CRM tools. Learn how Lead Ads are optimized for mobile devices, ensuring maximum reach and engagement.

    28:11

  • Leads ads Strategy

    Proven strategies to reduce your CPL while increasing lead quality. Tips on targeting the right audience and refining your ad creative. Best practices for A/B testing your campaigns for optimal performance.

    3:43

  • Ecom Sales Ads

    Ready to skyrocket your e-commerce sales? In this lesson, we’ll focus on creating E-commerce Sales Ads and setting up a powerful Product Catalogue to drive conversions. Whether you’re a beginner or looking to refine your strategy, this guide has you covered!

    24:37

  • Meta ads Restriction and Appeal

    In this lesson, you’ll learn about Meta’s advertising restrictions, common policy violations, and how to appeal rejected ads. Meta Ads Restrictions Meta has strict advertising policies to ensure user safety and platform integrity. Ads can be restricted due to: Prohibited Content – Illegal products, adult content, misleading claims, or unsafe supplements. Restricted Industries – Alcohol, gambling, financial services, and healthcare ads require special approvals. Community Standards Violations – Hate speech, violence, or sensitive political content. Ad Format & Targeting Issues – Overuse of personal attributes, discriminatory targeting, or misleading creatives.

    21:31

  • Boost Post Instagram

    In this lesson, you'll learn how to effectively boost an Instagram post to increase visibility, engagement, and conversions. Whether you want more likes, comments, followers, or website clicks, boosting a post is a quick way to get results.

    9:31

  • Boost post on Facebook

    Learn to boost post on facebook

    12:22

  • New Meta AI and Features Update

    In this hands-on lesson, you’ll learn how to create and launch a real Meta Ads campaign using the updated Ads Manager interface . This is a step-by-step walkthrough tailored for beginners and intermediate advertisers who want to master the latest tools and avoid mistakes .

    13:55

  • Sales Ads 2

    Catalogue Creation Made Simple: Step-by-step guide to setting up a Facebook Product Catalogue. How to integrate your e-commerce store with Facebook (Shopify, WooCommerce, or manual upload). Organizing product categories for seamless customer browsing. Crafting High-Converting E-commerce Sales Ads: Setting up Dynamic Ads that automatically showcase the right products to the right audience. Tips for creating scroll-stopping ad creatives and persuasive copy. Utilizing ad formats like Carousel Ads and Collection Ads to enhance user engagement.

    2:58

  • Linkdin ADs

    This lesson covers the basics of LinkedIn Ads, including their unique advantages in B2B and professional networking. Learn about the different ad formats such as Sponsored Content, Message Ads, Text Ads, and Dynamic Ads. Gain insights into setting up your LinkedIn Campaign Manager and creating campaigns tailored to your goals, whether it's lead generation, website traffic, or brand awareness.

    17:32

  • Linkdin aadss Strategy II

    Dive into LinkedIn's robust targeting tools, including audience segmentation by job title, industry, skills, and company size. Learn to create audience personas and leverage LinkedIn’s Matched Audiences for remarketing. This lesson also introduces best practices for A/B testing ads, optimizing performance, and aligning your LinkedIn ad strategy with your broader marketing goals

    16:59

  • Twitter Ads & Strategy

    Discover how to reach your ideal audience with Twitter’s targeting options, including keywords, interests, behaviors, and follower lookalikes. This lesson also covers how to set up custom audiences, retarget website visitors, and track conversions using the Twitter Pixel. Get practical tips for crafting engaging ad copy and visuals that stand out in Twitter’s fast-paced feed.v

    23:41

  • Paid Marketing Quiz

    Activity
09

Paid markting Assesment

  • Paid Marketing assesment

    Activity
10

Social Media Paid & Organic Strategy

5 lectures • 1hr 22min

  • Social Media Strategy For Growth

    Leaern Paid and Organic Marketing strategy to grow your Account Faster

    16:25

  • Social Media Updates Rolled Out

    Stay Updated with regular updates from meta on features, AI , Algo and other aspects changes rolled out time to time

    23:22

  • Pinterest Search engine Organic Strategy 2026

    Learn Pinterest organic and paid startegy in 2026

    16:16

  • Pinterest Paid Strategy 2026

    Learn Pinterest campaign  management in 2026

    18:22

  • Social media automation

    Learn how to automate social media comments, direct messages, and customer interactions using AI-powered tools to improve engagement, generate leads, and increase conversions. This lesson teaches you how to build intelligent automation systems that instantly respond to user comments and messages across platforms like Instagram, Facebook, and WhatsApp using AI and chatbot integration. You will understand how to connect automation tools with platforms owned by Meta, enabling automatic replies to comments, sending personalized direct messages, capturing leads, and guiding users through your marketing funnel without manual intervention. This training covers complete setup including comment triggers, keyword-based automation, instant replies, lead qualification flows, and integration with CRM and marketing tools. You’ll learn how businesses use AI automation to respond instantly to inquiries, send offers, share links, and convert social media engagement into real customers. What You’ll Learn: Automate Instagram and Facebook comment replies Set up automatic direct message responses Capture leads automatically from social media Build automated sales and support conversations Integrate automation with marketing funnels and CRM Use AI to personalize responses and improve engagement This lesson is ideal for digital marketers, agencies, freelancers, and business owners who want to scale their social media operations, reduce manual workload, and improve response time using AI automation powered by tools like ChatGPT from OpenAI. By the end of this lesson, you will be able to create fully automated social media communication systems that work 24/7 to engage users, nurture leads, and increase business growth without constant manual effort.

    7:37