Course Curriculum

TikTok Ads Masterclass Complete: Influencer Marketing & More

6sections
31lectures
2h 12mtotal

What you’ll learn

  • Discover the best performing Ads on TikTok

  • Industry Secret Marketing Tips for Ads on TikTok

  • How to create consistently VIRAL content

  • How to run and scale HIGH-PERFORMING Influencer Campaigns

  • How to Master the TikTok Ads Manager

  • How to run each different TikTok Ad Objective

01

Master the TikTok Ads Manager (& Ad Creation Start to Finish)

4 lectures • 31min

  • TikTok Ad Manager Dashboard Overview

    Learn how to use the Ad Overview Dashboard on TikTok

    6:24

  • TikTok Ad Formats

    The TikTok Ad Formats

    3:02

  • TikTok Ad Groups

    Learn the different Ad Groups on TikTok

    15:08

  • TikTok Ad Copy

    TikTok Ad Copy

    6:47
02

How to run different TikTok Ad Objectives

7 lectures • 42min

  • Ad Objectives Introduction

    Explore the TikTok ads objectives landscape, including awareness with reach, consideration with traffic, video views, lead generation, and community interaction, and conversions like website conversions and app promotion.

    0:38

  • How to run a Reach Ad

    Learn how to run a Reach Ad on the TikTok Ads Manager

    9:04

  • How to run a Video Views Ad

    Learn how to run Video Views on the TikTok Ads Manager

    5:09

  • How to run a Conversion Ad

    Learn how to run Conversion Ads on the TikTok platform

    7:27

  • How to run a App Promotion Ad

    Learn how to run an App Promotion Ad on the TikTok Ads Manager

    2:26

  • How to run a Lead Gen Ad

    Learn how to run a Lead Gen Ad on the TikTok Ads Manager

    11:53

  • How to run a Community Interaction Ad

    Learn how to run a Community Interaction Ad on the TikTok Ads Manager

    5:08
03

Connecting your Shopify account and Pixel

1 lecture • 5min

  • How to connect your Shopify Pixel

    Learn how to connect your Shopify pixel on the TikTok Ads Manager

    5:03
04

How to Master Influencer Marketing on TikTok

2 lectures • 17min

  • How to find the PERFECT Influencer

    Learn how to find the perfect influencer for TikTok Ads

    9:30

  • How to launch an influencer campaign

    Learn how to run an influencer campaign on the TikTok Creator Marketplace

    7:38
05

How to Create KILLER Ads on TikTok

8 lectures • 18min

  • The Three Golden Rules for TikTok Ad creation

    Learn the Three Golden Content Types for TikTok Ads

    4:12

  • How long should your Ad be?

    Learn how long TikTok ads should be

    1:06

  • What's the best lighting to use?

    Learn different lighting methods for TikTok ads

    2:22

  • The power of User-Generated Content UGC

    Learn about User Generated Content for TikTok ads

    1:42

  • How to use the best person for your ad

    Choose the right person for your TikTok Ad

    3:08

  • Use on-screen text to improve your ads

    How to use Onscreen text for your TikTok Ads

    2:05

  • Hook your viewers in EARLY

    Hook Veiwers in Early to your TikTok Ad

    1:40

  • What software should you use?

    What Software should you use to create TikTok Ads?

    1:48
06

High Performing Ad Examples

9 lectures • 19min

  • Important Introduction

    An important Introduction for TikTok Ads

    0:42

  • What I Bought vs What I Got

    What I bought vs what I got TikTok Ad

    1:58

  • TikTok Made Me Buy It

    The TikTok Made me Buy it Ad

    2:13

  • Unboxing Video

    Unboxing TikTok Ad

    3:37

  • The POV Ad

    POV Ads on TikTok

    2:07

  • Three Reasons Why

    Learn The Three Reasons Why Ad on TikTok

    2:07

  • The Benefits of Ad

    Learn the Benefits of Review Style Ad on TikTok

    1:54

  • Try on Haul

    Learn the Try on Haul Ad on TikTok

    1:38

  • How to Tutorial

    How to Tutorial TikTok Ad

    2:26