Course Curriculum

TikTok Marketing 2022: Masterclass for Growing on TikTok

5sections
27lectures
1h 27mtotal

What you’ll learn

  • Tricks to leverage TikTok algorithm to put you on the For You Page more!

  • How to make viral videos without any followers

  • Tips to increase likes/comments/shares ratio

  • Templates to have consistent content (Worksheet included)

  • Strategies to find your niche and growing an active and authentic community

  • Learn how to make content people want to watch.

01

Introduction

1 lecture • 2min

  • Introduction

    Introduction to the app and the basic concept on how to make the most of TikTok.

    2:13
02

Strategies to Growing your Channel

9 lectures • 50min

  • Algorithm Essentials

    Master how the TikTok algorithm favors engaging videos by focusing on completion, repeats, shares, comments, and likes, and by crafting hooks and viewer utility to boost reach.

    9:25

  • Five Archetype of TikTok Creators

    Explore the five TikTok creator archetypes: strategist, mentor, sidekick, entertainer, and artist, and learn how each path builds audience, engagement, and growth.

    9:10

  • Secret to Success with Consistency

    Build an authentic brand on TikTok by sharing your story, expertise, and interests, and apply the good content triangle of interests, history, and expertise to stay consistent.

    3:56

  • Frequency & Timing of Posts

    Increase growth on TikTok by posting 3 to 10 videos with consistent timing, spreading posts over the day to peak algorithm momentum and keep followers engaged.

    3:46

  • Resource: Content Cheat Sheet

    Use a content cheat sheet to generate authentic, everlasting TikTok content by aligning your story, expertise, and interests, enabling unlimited supply of content and viewer bonding.

    4:35

  • Three Types of Content

    Explore the three content types on TikTok: trending videos that can go viral, evergreen tutorials that build a core audience, and personality videos that forge authentic connections.

    6:59

  • Post Captions

    Craft concise captions that align with hashtags to help TikTok's algorithm classify your video by subject and reach the right audience, boosting engagement.

    2:36

  • Hashtag Strategy

    Learn how to use hashtags effectively on TikTok by keeping a precise, uniform set that signals your niche to the algorithm, rather than overloading with generic tags.

    4:41

  • Tips to Getting more Engagement

    Prompt viewers with questions in your videos to spark comments, invite feedback, and boost engagement. Go live and duet with others to reach new audiences and convert viewers into fans.

    4:50
03

Video Topic Ideas

8 lectures • 10min

  • Video Idea Generation + Videos to Make

    Brainstorm content by leveraging social media challenges on TikTok, using explore-page hashtags tied to current events like the ice bucket challenge to boost views, comments, and viral reach.

    1:37

  • Behind the Scenes (Daily Life)

    Showcase your day with behind-the-scenes, raw and natural, vlog-style posts on TikTok, shot mostly on an iPhone and minimally edited for an intimate, real-life look.

    1:02

  • Cuteness Factor

    Harness the cuteness factor by featuring adorable animals or babies paired with quick, satisfying visuals and behind-the-scenes moments, then showcase your creativity through art on TikTok for value-driven content.

    1:16

  • Dance Videos

    Engage audiences with dance videos by staying active, even if you don't dance. Use your hands to point out facts, including how to do diets, in your video.

    0:41

  • Dialog Reeanactment

    Reenacting dialogues or popular sounds through lip syncing creates relatable content that motivates viewers to explore other videos, boosting engagement and TikTok's push.

    1:20

  • Experiments

    Explore experiments on TikTok to test hypotheses, measure strangers' reactions, and create raw, authentic 30-second clips that can go viral, highlighting the platform's discovery and connection dynamics.

    1:24

  • Tutorials

    Teach viewers how to do something through tutorials, highlighting high value, as people save and share tutorials—the key engagement currencies on TikTok.

    1:07

  • Behind The Scenes (Perspective)

    capture behind the scenes of your work to reveal the creative part and share a perspective that makes it entertaining and value-providing.

    1:57
04

Shooting + Editing + Publishing your Video

8 lectures • 24min

  • Should I use a professional camera?

    Use what you have, whether an iPhone or professional gear, to connect with your audience on TikTok, focusing on authentic, raw videos over polished production.

    4:31

  • Shooting the Video (Sample Workflow)

    Set up a video by plugging in an external microphone and checking batteries and memory card, with proper framing via a flip back screen.

    5:52

  • Editing your Video

    Edit vertical TikTok videos in Premiere Pro by creating a 1080x1920 sequence, rotating clips to vertical, removing gaps with audio waveforms, and applying a low information diet to stay focused.

    2:30

  • Engaging Element: Adding Images to Videos

    Add images to videos to boost engagement in talking head content. Show a new image every few seconds that aligns with the narration, creating dynamic movement and clearer viewer understanding.

    1:29

  • Subtitle Formula (Advanced Method)

    Apply the subtitle formula (advanced method) by importing captions, placing them on the timeline, and stretching to fit, then customize font, size, and alignment for clear on-screen captions.

    2:23

  • Subtitle Formula (Easy Method)

    Learn an easy method to generate subtitles by dragging a video, auto transcribing in English, and styling captions with Oswald font in center alignment before exporting.

    2:27

  • Subtitle Formula (Easiest Method)

    Learn the subtitle formula—the easiest method for captions on TikTok videos. Use TikTok's built-in auto caption tool with AI and manually edit for accuracy.

    1:40

  • Final Edit & Analytics

    Explore TikTok analytics, including plays, likes, comments, shares, and average watch time, to assess video performance. Learn how traffic from the for you page and followers shapes reach and engagement.

    3:05
05

Conclusion

1 lecture • 1min

  • Final Video

    Conclude the TikTok marketing masterclass by asking viewers to leave a review of the most helpful part to guide future videos toward being more powerful, engaging, and educational.

    0:30