Course Curriculum

TikTok Live Shopping Masterclass: All about TikTok shop

10sections
10lectures
1h 49mtotal

What you’ll learn

  • 1. All about TikTok marketing and live shopping : How to sell products on TikTok, Facebook, Instagram, Youtube by live?

  • 2. Start live shopping and TikTok shop with zero basis.

  • 3. Detailed explanation of livestreaming shopping room construction and equipments.

  • 4. Referral traffic for live room and sidelights in the live.

  • 5. Pricing guide for livestreaming shopping products and high transaction package.

  • 6. Live shopping process and high transaction script.

  • 7. Cooperation skills of interactive order promotion which host and assistants are often used.

  • 8. Taboos of live streaming shopping and avoidance of minefields.

  • 9. Ten rules of live commerce(shopping) and TikTok marketing.

  • 10. Recommendation algorithm and rules of TikTok shop and live shopping.

01

Introduction about TikTok marketing and live commerce

1 lecture • 4min

  • Introduction about TikTok marketing and live commerce

    Master TikTok marketing and live commerce by exploring the live shopping process, referral traffic, pricing, cooperation skills for interactive promotions, and the platform's recommendation algorithm.

    3:33
02

Start live shopping and TikTok shop with zero basis.

1 lecture • 11min

  • Start live shopping and TikTok shop with zero basis.

    Start live shopping on TikTok with zero basis by mastering environmental setup, equipment, and mental preparation, then execute a 120-minute four-unit show with structured selling points and discounts.

    11:18
03

Detailed explanation of livestreaming shopping room construction and equipments

1 lecture • 14min

  • Detailed explanation of livestreaming shopping room construction and equipments

    Set up a live commerce room by planning space layout, lighting, and props to showcase clothing, footwear, skincare, and cosmetics.

    13:31
04

Referral traffic for live room and sidelights in the live

1 lecture • 12min

  • Referral traffic for live room and sidelights in the live

    Explore how referral traffic drives TikTok live rooms via follows and recommendations. Learn to boost engagement and conversions with high-quality short videos, direct live room ads, and timely sidelight content.

    11:45
05

Pricing guide for live selling and high transaction package

1 lecture • 12min

  • Pricing guide for live selling and high transaction package

    Learn pricing for live comments products and the high translation package, with strategies for attracting traffic products, hot products, and welfare programs, plus scarcity-based bundles.

    12:21
06

Live selling process and high transaction script(Part I)

1 lecture • 9min

  • Live selling process and high transaction script(Part I)

    Master the standardized live commerce process and quick and cellular product introduction modes to structure engaging shows with warm-ups, flagship products, and audience interaction.

    8:44
07

Live selling process and high transaction script(Part II)

1 lecture • 13min

  • Live selling process and high transaction script(Part II)

    Master the live selling process and high transaction script for TikTok shop, with opening steps to attract viewers, 10 to 15 minute product cycles, audience prompts, reviews, and timed discounts.

    13:27
08

Cooperation skills of order promotion which host and assistants are often used

1 lecture • 8min

  • Cooperation skills of order promotion which host and assistants are often used

    Coordinate host and assistants in live order promotions by controlling pace, atmosphere, and product presentation with lighting, layout, and props, while using planned questions to boost engagement.

    7:53
09

Taboos of live streaming shopping and avoidance of minefields

1 lecture • 7min

  • Taboos of live streaming shopping and avoidance of minefields

    Master the taboos of live streaming shopping on TikTok and adopt a host code of conduct, avoiding gambling, drugs, dirty words, and revealing other accounts.

    6:53
10

Ten rules of live commerce(shopping) and TikTok marketing.

1 lecture • 20min

  • Ten rules of live commerce(shopping) and TikTok marketing.

    Master TikTok live commerce by building a bright public persona, growing a large fan base across platforms, and using a professional host with a strong team to enable star collaborations.

    19:35