Course Curriculum

TikTok Marketing – Essentials Training Course

7sections
31lectures
1h 58mtotal

What you’ll learn

  • How to create and grow a TikTok channel

01

Introduction

4 lectures • 16min

  • Introduction

    Learn the basics of TikTok marketing for beginners, including account setup, content creation, publishing, the algorithm, and monetization options.

    2:24

  • Updates (Important)

    Due to the nature of the Internet, interfaces changes all the time, so I will always try to keep the content of this course as fresh and as up to date as often as possible, yet if something that I teach in the lessons looks different on your screen,  then please reach out through the QA section, so I can help you out.

    0:26

  • Why You Should Be On TikTok

    TikTok is the revolutionary platform for beginners; publish daily, test ideas, and aim for organic views and viral potential in a not saturated, early adopter landscape.

    7:31

  • 3 Ways To Get More Views On TikTok

    Shorten your TikTok videos to 15 seconds or less and use looping with seamless starts and ends to boost views, then ask viewer-centered questions to drive engagement.

    5:09
02

Before You Start

4 lectures • 24min

  • My TikTok Story

    The creator shifts to shorter food preparation clips, posts 10–15 videos daily, and curates other creators' content after a Business Insider feature, dramatically expanding reach.

    8:27

  • What Is TikTok

    Explore TikTok, a popular Chinese video sharing app owned by Bidens that merged with musical.ly in 2018, offering short looping videos and a for you and following personalized feed.

    6:27

  • The TikTok Algorithm

    Explore how the TikTok algorithm tests videos with a small focus group and expands reach. Learn how likes, comments, shares, and especially watch time drive traffic.

    3:51

  • Pick A Niche

    Choose a niche by researching popular TikTok videos, publish consistently on a schedule, focus on topics you enjoy, test ideas, and adapt based on audience feedback.

    5:10
03

The Basics

10 lectures • 36min

  • How To Download The TikTok App

    Learn to download and install the TikTok app on iPhone or Android from the App Store or Google Play, then open the app.

    1:20

  • How To Sign Up For TikTok

    Download TikTok app from Apple App Store or Google Play Store, search for TikTok, and tap the Get or Install button, then open the app to begin.

    1:20

  • How To Switch Your Personal TikTok Account To A Pro TikTok Account

    Switch your personal TikTok to a pro account to access analytics on videos, profile, and followers by tapping the menu, selecting switch to pro, then choosing creator or business.

    2:12

  • How To Publish A Video On TikTok

    Tap the plus icon to create a new video on TikTok, choose the camera direction, record a 15-second clip, then publish.

    2:44

  • Where To Get Content To Publish On TikTok?

    Learn where to get content for publishing on TikTok by creating your own videos in or outside the app, remixing partially created content, or partnering with others and crediting them.

    1:56

  • How To Edit Your Videos For TikTok?

    Publish on TikTok by shooting in-app or uploading from your phone. Edit videos longer than one minute with the free Beckert editor before posting.

    1:08

  • How To Cut A Part Of Your Video With The BeeCut App

    Learn to cut a video segment with the BeeCut app, then export the shorter clip in HD and publish it to TikTok.

    9:00

  • How To Go Live On TikTok

    Discover how to go live on TikTok, meet age and follower requirements, set up a live stream, promote it, engage viewers, and invite them to follow.

    4:22

  • How To Monetize Your TikTok Account

    Explore TikTok monetization methods, including earning gifts from live streams and promoting products or affiliates. Access sponsorships, profile website links, and a business account for analytics.

    7:06

  • What Are Hashtags on TikTok?

    Use hashtags to signal your video topic to the TikTok algorithm and reach the right audience on the discover and hashtag pages, increasing views through watch time.

    4:49
04

TikTok Shadow Ban

5 lectures • 7min

  • What Is A TikTok Shadowban

    Learn how the TikTok shadowban hides your videos from the full page, reducing views, followers, and reach by limiting visibility based on engagement metrics like watch time, comments, and likes.

    1:38

  • How To Know If You Have Been Shadowbanned

    Discover how to tell if you’ve been shadowbanned on TikTok by tracking a decline in views and followers, and by checking analytics for a for you traffic source in posts.

    1:36

  • Why Do People Get Shadowbanned On TikTok?

    Learn why TikTok accounts get shadowbanned, including geo-IP changes and graphic or violent content violations, and discover where to find the community guidelines to reduce risk.

    1:45

  • How Long Does A Shadowban Last

    Describe how long a TikTok shadowban lasts, noting durations from seven to fourteen days historically to three to four weeks recently, with no guaranteed resolution.

    0:45

  • Can You Fix A Shadowban?

    Learn how to prevent and cope with a TikTok shadowban by following community guidelines, since removal may take weeks or longer and there is no direct notification.

    1:31
05

Frequently Asked Questions

4 lectures • 17min

  • How To Duet On TikTok

    Learn to create TikTok duet videos in a split-screen, connect viewers to the other creator's username and channel, and manage duet options and the Discover option to find eligible videos.

    4:56

  • How To Put A Video In Reverse On TikTok

    Learn to reverse a TikTok video using the effects tool and time option. Save and upload your clip, preview the reversed video, and publish with a clear description.

    2:47

  • How To Upload To TikTok From PC

    Learn how to upload a ticktock video from your pc by visiting ticktock dot com, logging in, completing a code verification, uploading via drag and drop, adding caption, and posting.

    5:09

  • What Is The Best Time To Post On TikTok

    Experiment with posting across days and hours for months, rather than chasing a fixed time. TikTok analytics can guide you, but results vary and consistency matters.

    4:20
06

How To Get More Views On TikTok

3 lectures • 13min

  • Reposting Videos On TikTok

    Learn to repost underperforming TikTok videos by saving and reuploading with one focused change at a time, using analytics to optimize length, description, and posting times.

    6:16

  • Sharing TikTok Videos

    Learn why sharing TikTok videos on multiple platforms boosts traffic, provides a backup plan, and drives viewers to your desktop channel, with quick steps for Twitter, Instagram, and more.

    6:37

  • What Next After This Course

    Discover valuable TikTok marketing essentials and invite questions from learners. Explore additional courses from the instructor.

    0:26
07

An EXTRA Tool For TikTok Marketing And Content Creation

1 lecture • 5min

  • NightCafe Creator Artificial Intelligence Ai Application

    Discover NightCafe Creator AI to generate 100% unique digital artworks in seconds by describing your idea and styling, then share on social media and consider NFT opportunities with free credits.

    4:52