Course Curriculum

Certified TikTok Marketing Professional | CPD Accredited

7sections
44lectures
2h 24mtotal

What you’ll learn

  • Use TikTok Marketing to drive laser targeted traffic to your offers

  • Increase the level of engagement with your audience through TikTok Marketing

  • TikTok Marketing will get more exposure for your offers

  • Measure success of your TikTok marketing campaigns

  • Get best TikTok results in a cost-effective manner

01

Getting Started with TikTok

6 lectures • 13min

  • TikTok Overview

    Learn how TikTok functions as a visual social media platform on desktop and mobile, with sign-up via email, six digit verification, and username creation for both apps.

    2:29

  • TikTok Mobile and Desktop App

    Install and set up TikTok desktop and mobile apps on Windows 10, access app stores, scan QR codes, log in and verify, and enable push notifications to start using TikTok.

    1:56

  • Setting Up Your TikTok Profile

    2:52

  • Adding TikTok Contacts

    Use the top-left icon to invite contacts by mobile number, and connect Instagram to find Facebook friends on TikTok, then sign in to Facebook to follow your contacts.

    1:26

  • TikTok Home Screen Controls

    Navigate the TikTok home screen by switching between following and for you tabs, liking, commenting, sharing, and using sounds from the bottom-right control; access inbox and discover hashtags.

    1:58

  • TikTok Search and Explore

    Navigate TikTok search to see top videos, profiles, sounds, and hashtags for your keyword, then follow, save hashtags, and shoot new videos.

    2:18
02

Creating and Editing TikTok Videos

10 lectures • 19min

  • Shooting Your Video with TikTok

    Learn to shoot live action videos on TikTok using your mobile device. Grant camera and microphone access, then record up to 60 seconds with the red button.

    1:51

  • Add Sound To Your Video

    learn how to add and adjust sound to your TikTok video by selecting a sound, applying it as added sound, and setting the volume for final publishing.

    1:13

  • Effects Element for Videos

    Explore the effects tab on mobile to apply visual, transitions, splits, and time warp effects to your live video by dragging the effect onto the timeline and tapping save.

    1:40

  • Add Text to Your Video

    Learn how to add text to your TikTok video using the text tab, choose fonts, styles, colors, background, and justification, and place text before publishing.

    1:59

  • Add Stickers

    Add stickers and emojis to your video via sticker tab, search for effects, tap to apply, adjust with a slide, and proceed to next editing step.

    1:51

  • Add Voiceover

    Learn to add a voiceover by recording over the original sound—hold the voiceover button to capture comments, then adjust the volume in the sound area.

    1:20

  • Voice Effects

    Use the voice effects tab to scroll and apply effects to your video timeline, then balance voice with music and record with the hold button before returning to editing.

    1:57

  • Adjust the Clip

    Tap the adjust clips tab to resize the video from 15 seconds to eight, noting this will discard new edits. Then adjust the original sound, effects, and text after saving.

    2:07

  • Video Filters

    Explore how to apply and adjust TikTok filters, including portrait, landscape, food, and vibe filters, using the top-right filters tab and on-screen controls before posting your video.

    1:35

  • Post Your Video

    3:01
03

Uploading Videos to TikTok

6 lectures • 13min

  • Upload From Your Mobile Device

    Upload a video from your mobile device, choose it via plus and upload options, edit speed, rotation, and length, then apply effects, sounds, text, filters, and voice over before posting.

    2:10

  • Do A Mobile Screen Capture Video

    Choose a suitable screen recorder from the app store for your iOS or Android device, then record your screen and edit before uploading to TikTok.

    1:43

  • Additional Settings

    Navigate TikTok settings to manage profile, privacy, and accounts, including a pro account and deletion. Access balance, coins, diamonds, tic code, push notifications, language, dark mode, and cache options.

    3:23

  • Switching To A Pro Account

    Switch to a pro account on TikTok to access analytics and audience insights, set a business profile with a category and website, and review video statistics and interactions in analytics.

    1:53

  • Recording a Duet Video

    Learn how to check if a video is eligible for a duet, select your own video, record a reaction, apply effects, and post with the available TikTok settings.

    2:14

  • Uploading From Desktop

    Upload videos from the desktop TikTok app, enter captions, and set privacy to private. Post to your profile, then manage notifications and analytics while viewing desktop vs mobile display.

    2:00
04

TikTok Marketing 101

6 lectures • 26min

  • Branding Your TikTok Profile For Business

    You joined TikTok, you learned to navigate it, and you also switched to a Pro account to make the most out of TikTok marketing. There is only one thing left to do before you actually start running your marketing campaigns on the platform, and that is to brand your TikTok profile for business.

    4:08

  • Creating Your First TikTok Video

    You just completed your Pro TikTok profile for business, and now you are ready to start posting your content on the platform. That means that in this lesson, we will be showing you how to create and upload your first TikTok video, step by step.

    6:01

  • Using “Discover” as a Powerful Marketing Tool for TikTok

    In this lesson, we will be teaching you how to use TikTok’s “discover” feature, a powerful marketing research tool that comes built-in with the app, and that lets you find the best content for your next big marketing campaign.

    4:43

  • Creating A Hashtag Challenge for TikTok

    Now it is time to master it all by learning how to create a hashtag challenge. Challenges are nothing new for social media users, but TikTok found a way to make them unique for its audience.

    3:36

  • Increasing Reach By Cross Promoting Your TikTok Content On Other Social Platform

    We are going to show you how to cross-promote your TikTok content on other social platforms.

    3:42

  • How Businesses Use TikTok In the Real World

    Now that your TikTok account is up and running, and now that you know how to create engaging content to generate buzz around your brand, it is time for you to learn how other businesses in your niche are using TikTok for their campaigns. This will allow you to study their own marketing tactics, which you can reverse-engineer, as well as to discover who is following them.

    3:36
05

Influencing and Brand Boosting through TikTok Marketing

6 lectures • 27min

  • TikTok Web

    We’ll be taking a look at the TikTok website. Our aim is to provide you with a detailed overview of all the information you can find there, for general use as well as for your business.

    4:41

  • Tips For Setting Up A Profitable Influencer TikTok Marketing Campaign

    Nowadays people can communicate more easily using social networks, which have had great growth in recent years. One of the things that have had a lot of booms is the use of social networks by commercial brands because it allows them to advertise their products. But what does it take for these products to reach their future buyers, and who are the people who help boost brands on the networks?

    3:40

  • Best TikTok Video Ideas To Boost Your Brand

    No matter whether your reason is to have fun or gain followers, what we do know is that TikTok, with its millions of fans, is the right platform for them to see you or to boost your brand. Here we present the best ideas of TikTok so that your brand has great and excellent momentum.

    4:19

  • Encouraging TikTok Users To Generate Content For Your Brand

    User-Generated Content is a type of marketing in which brands can rely on their own TikTok channel or work with influencers and thus encourage their followers to create user-generated content.

    4:56

  • Running A Contest or Sweepstakes On TikTok The Right Way

    TikTok does not have published guidelines for doing a contest, but that does not mean that there are no rules for doing so.

    4:49

  • Best TikTok Marketing Strategies To Increase Followers

    As the days go by, TikTok becomes increasingly popular in the world, and a large number of vendors are now receiving traffic from TikTok. It is not difficult to obtain traffic from a platform that is in an inaugural period. Because of this, it is necessary to have excellent TikTok marketing strategies for each seller to gain more followers and traffic.

    4:25
06

TikTok Marketing Recap

4 lectures • 25min

  • TikTok Marketing Do’s And Don’ts

    Simple Do's & Don'ts.

    5:25

  • TikTok Marketing Premium Tools and Services to Consider

    You will love those tools and services that will help you in your TikTok Marketing.

    5:04

  • TikTok Marketing Success Stories

    TikTok Marketing Super Stars

    7:14

  • TikTok Marketing Frequently Asked Questions

    TikTok Marketing FAQs

    7:00
07

TikTok for Business: Getting Started with TikTok

6 lectures • 22min

  • Creating Content | Developing a content strategy

    Develop a deliberate TikTok content strategy by planning two weeks at a time, balancing trends, evergreen content, and current news to post roughly two videos daily, five days a week.

    2:43

  • Creating Content | Understanding TikTok's algorithm

    Explore how TikTok's algorithm tailors your feed through user interactions, video information, and device settings. Learn to optimize hashtags, video length, and early engagement to grow reach.

    2:59

  • Creating Content | Creative best practices

    3:35

  • Monetizing TikTok | Initiating brand partnerships and collaborations

    Learn how to monetize TikTok by securing and managing brand partnerships, pitching brands to influencers or companies, and sustaining collaborations to drive engagement and revenue.

    3:53

  • Monetizing TikTok | Selling products, services, and merchandise

    Explore four proven ways to monetize TikTok, from integrated shopping with Shopify or shopping API to paid ads, branded hashtag challenges, and selling services via your profile link.

    4:59

  • BONUS LECTURE

    Early bird discount on our masterpiece, the Mini MBA in Digital Marketing

    3:24