Course Curriculum

TikTok Marketing Masterclass 2025 CPA marketing using TikTok

5sections
34lectures
5h 40mtotal

What you’ll learn

  • How TikTok Works and How You Can Use It for Your Business

  • Create a Facebook Page for a Business, Brand, Community, Service or Other

  • Step-by-Step Introduction to TikTok for Business

  • Appreciate how Important Facebook is in Advertising Today

  • Marketer’s Guide to Advertising on Tiktok

01

Introduction

6 lectures • 56min

  • 8 Effective ways to upgrade your mindset for success

    Upgrade your mindset for business success by mastering positive self-talk and finishing key projects. Cultivate a growth mindset, embrace risk, sustain energy, and practice gratitude and focused decisions.

    9:41

  • The Essential Affiliate Marketing Glossary Of Terms

    Explore essential affiliate marketing terms and concepts, from ad networks and trackers to conversions, commissions, click fraud, and return on investment, empowering you to speak the industry language confidently.

    11:11

  • How to get Accepted to CPA Networks!!?

    Discover how to get accepted to CPA networks by providing real information and avoiding proxies. Learn to select top offers, understand verticals, and prepare with common application questions.

    12:52

  • How Do I choose An Affiliate Network?

    Learn how to choose a CPA affiliate network using reviews, filters by verticals, and payment terms, then assess Max Bounty by offers, ratings, and payouts.

    3:49

  • How To Choose Profitable CPA Offers ? Part 1

    Discover how to choose profitable CPA offers by researching offers that fit your niche, using CPA aggregators to compare payouts, traffic sources, and terms from networks.

    11:10

  • How To Choose Profitable CPA Offers ? Part 2

    Learn to pick profitable CPA offers by concentrating on one vertical, reading offer descriptions, and evaluating payout, traffic types, and landing pages for effective TikTok campaigns.

    7:24
02

Landing Page

4 lectures • 34min

  • What Is A Landing Page And How Do They Work ?

    Learn how landing pages convert visitors into leads with no navigation, forms, and strong offers. Explore types and testing strategies to optimize standalone pages versus homepages for higher conversions.

    16:43

  • How To Make A Beautiful Landing Page That Converts !?

    Discover data-driven landing page strategies to achieve 45 percent or higher conversions by using proven templates, a compelling value proposition, simple design, social proof, and concise video pitches.

    5:39

  • How To ​Build a ​Landing Page​!!

    Learn to build a landing page by choosing a domain and hosting, installing WordPress, selecting templates, adding countdowns, customizing backgrounds, and creating a logo.

    10:47

  • How To Get Amazing Photos ?

    Source free images for landing pages and banners from sites like unsplash.com and others, then search dating to find couple images.

    0:54
03

Tracking tools

5 lectures • 44min

  • How To Tracking Tools Work?

    Discover how tracking tools and platforms simplify testing, organize campaigns, and analyze actions to scale CPA marketing. Learn attribution with unique publisher links and device insights to optimize traffic.

    6:41

  • What is Split Testing ?

    Learn how split testing and A/B testing compare multiple landing page versions to boost conversions, using data-driven hypotheses, sample sizes, and targeted offers.

    20:16

  • Tracking Direct Link

    Set up an affiliate marketing campaign using a direct link, then switch to a landing page to compare traffic, offers, and tracking settings like click IDs, tokens, and pixels.

    5:19

  • Tracking Landing Page

    Set up a landing page for a TikTok CPA campaign. Name the page, set country and traffic source, select an offer, and link the buy button to the copied URL.

    2:04

  • Tracking tools Redirection

    Promote three offers via one link with weighted distribution and built-in flow to landing pages. Track conversions by country and device to optimize campaigns.

    9:46
04

TikTok Marketing

5 lectures • 55min

  • TikTok Ads Everything You Need to Know About Marketing on TikTok

    Discover how brands market on tik tok by building profiles, creating engaging content, and leveraging trends, hashtags, challenges, and influencer partnerships amid evolving ad formats and limited shoppable options.

    10:21

  • 8 Ways That Brands Can Utilize TikTok in Their Marketing

    Explore eight TikTok marketing approaches, including brand channels, influencer partnerships, and paid campaigns, plus practical ideas like raw videos, behind-the-scenes content, live sessions, and hashtag challenges.

    4:36

  • How To Develop a TikTok Marketing Strategy!

    Develop a TikTok marketing strategy by examining challenges, hashtag campaigns, influencers, authenticity, and community to boost awareness and engagement for your brand.

    14:42

  • Marketer’s Guide to Advertising on Tiktok

    Build a brand channel, collaborate with influencers, and run hashtag challenges to advertise on TikTok and reach Gen Z.

    12:29

  • How to Advertise on TikTok !

    Identify the right audience on TikTok and select a campaign objective. Set budgets and targeting, then craft ads using the video creation kit and brand takeovers.

    12:57
05

Facebook Ads Marketing

14 lectures • 2hr 30min

  • Top line Facebook Ad Terms - Part1

    Learn to interpret top line facebook ad metrics—performance delivery, reach, frequency, impressions, costs, and video engagement in Ads Manager—and use them to optimize budgets and audience targeting.

    10:51

  • Top line Facebook Ad Terms - Part2

    Explore how the Facebook pixel tracks on-site actions, enables retargeting and lookalike audiences, and optimize campaigns with metrics like CPC, CTR, CPA, and conversions.

    8:05

  • Business Facebook Manager Overview - Part1

    Explore how to use Facebook business manager to define audiences, run ads, and measure results with the Facebook Pixel for Yolanda Jewelry's global promotion.

    13:42

  • Business Facebook Manager Overview - Part2

    Learn to create Facebook ads in Business Manager, set objectives, target audiences, and budgets to drive awareness, reach, traffic, engagement, and conversions across Facebook and Instagram.

    11:26

  • Business Facebook Manager Overview - Part3

    Learn to define a Facebook Ads Manager audience for handmade jewelry by using demographic, geographic, and psychographic targeting, interests like handcrafts, and testing in Helsinki.

    10:03

  • Use Audience Insights On Facebook

    Explore how to use audience insights on Facebook to create precise target audiences, leverage Facebook pixel analytics, custom audiences, and look alike audiences for optimized ads and conversions.

    10:55

  • What is Retargeting and How Does it Work! - Part1

    Learn to implement Facebook retargeting with a 14-day dynamic strategy that uses cookies, product catalogs, and device targeting to recapture abandoned carts and boost conversions.

    6:54

  • What is Retargeting and How Does it Work! - Part2

    Launch a Facebook retargeting campaign for recent visitors using custom audiences. Use website traffic events, catalog sales or conversions, and Messenger ads to engage and guide hesitant buyers.

    11:59

  • How to install pixel and How to create a custom audience!

    Learn to install Facebook pixel on your store with Shopify, WooCommerce, or WordPress, test pixel activation, and create custom audiences from website visitors, specific pages, and time spent for retargeting.

    6:18

  • 7 ways to Spy on your Competitor’s Facebook Ads

    Learn seven ways to spy on your competitors' Facebook ads using transparency tools, compare strategies, and gather ad inspiration to boost your own campaigns.

    6:47

  • Guide on How To Structure Your Facebook Ad

    Structure your Facebook ad campaigns around clear objectives—traffic and conversions—and optimize for each promotion by allocating budgets and assets. Save audiences, lookalikes, and remarketing to improve return on investment.

    8:27

  • How To Create The Perfect Facebook Ad Campaign - Example1

    Implement a structured facebook ad campaign by selecting one vertical, creating two landing pages linked to two offers, setting tracking links, and evaluating performance across uk and australia.

    11:33

  • How To Create The Perfect Facebook Ad Campaign - Example2

    Learn to set up a Facebook ads campaign for traffic, define audience and placements, manage budget, and build ads from scratch with headlines, descriptions, and calls to action.

    10:03

  • How To Promote Game Offer in Facebook By Tracking Tools

    Learn to promote a game offer on Facebook using three ad assets and age-targeted campaigns, create and manage tracking links, and set up a traffic campaign in Facebook ads manager.

    23:06