Course Curriculum

The 2026 TikTok Marketing Masterclass

10sections
30lectures
6h 54mtotal

What you’ll learn

  • Understand how the TikTok algorithm works and how to use it to boost content reach

  • Build a content pillar strategy tailored to your brand and goals

  • Film, edit, and publish TikTok videos that hook viewers and drive engagement

  • Grow your audience organically without spending money on TikTok ads

  • Identify and target your ideal audience on TikTok

  • Write scroll-stopping hooks and effective calls to action

  • Create a consistent TikTok content schedule that drives growth

01

TikTok Marketing Fundamentals

5 lectures • 39min

  • Unlock TikTok’s Power in Modern Marketing

    Master how to leverage TikTok’s algorithm to unlock organic growth, reach a global audience, and turn short form content into traffic for your services and digital products.

    11:35

  • Crack the TikTok Algorithm

    Master how TikTok's algorithm powers the For You page by focusing on watch time, rewatches, completion rate, and retention to maximize organic reach and engagement, including shares and saves.

    12:21

  • Organic vs Paid: Choose Your Growth Strategy

    Focus on organic traffic to build trust, authority, and a loyal TikTok community, then strategically scale with paid traffic after testing your content and funnel.

    11:35

  • Pitch Your TikTok Strategy in a Mock Team Meeting

    Activity

  • TikTok Marketing Foundations, here are a few SEO-optimized and clear title

    Activity

  • TikTok Marketing Essentials Quiz

    Activity

  • TikTok Marketing Foundations

    3:07
02

Strategic Content Planning

3 lectures • 42min

  • Define & Target Your Audience

    Define your niche and create a precise target avatar to hyper-niche for TikTok, then tailor content to one audience member, use research and hooks, and test and iterate.

    13:01

  • What Works on TikTok (And Why)

    Analyze the three core TikTok content styles—educational, entertaining, and storytelling—and learn to craft intentional, hook-driven videos that maximize views, engagement, and audience transformation.

    15:26

  • Build Your Content Pillar Strategy

    Build a content pillar strategy for the TikTok marketing masterclass by systemizing the production process into 3–5 repeatable formats for TikTok. Batch, test analytics, and refine for consistent, scalable growth.

    13:10

  • Strategic Content Planning Quiz

    Activity
03

Content Creation that Converts

3 lectures • 40min

  • Film with Intention

    Film with intention for TikTok by using a smartphone and simple gear, bright lighting, clear audio, tight framing, and deliberate hooks and movement to maximize retention.

    13:12

  • Master Hooks & Viewer Retention

    Master hooks and retention on TikTok by delivering a compelling first 1–3 seconds, then sustain interest with pacing, pattern interrupts, on-screen text, music, and strong calls to action.

    11:42

  • Craft Clear Calls to Action

    Master clear calls to action that convert views into followers and sales, using engagement, conversion, and community CTAs, end-of-video prompts, and DM funnels.

    14:58
04

Execution & Consistency

1 lecture • 11min

  • Create and Manage Your Content Schedule

    Optimize your TikTok posting schedule by identifying best times, posting 3–5 times weekly, and staying consistent. Use captions, hashtags, and thumbnails to boost search, engagement, and reach.

    11:17
05

Foundations of Personal Branding

3 lectures • 48min

  • Understand How the Personal Brand Economy Works—and Why It Matters

    Explore the personal brand economy, from traditional branding to a modern attention-led model that turns attention into value and money.

    16:07

  • Review the Personal Brand System and Apply It to Your Own Business

    Define a personal brand system that turns strangers into fans, fans into leads, and leads into buyers through free video content, a lead magnet, and mid-ticket and high-ticket offers.

    20:10

  • Identify and Choose the Right Niche from the 3 Core Options

    Identify your niche by selecting among health, wealth, and relationships, then narrow to a sub niche based on your transformative experience and a guiding framework for your target avatar.

    11:32
06

Audience & Offer Clarity

3 lectures • 30min

  • Use ChatGPT Step-by-Step to Create Your Ideal Target Avatar

    Master how to use ChatGPT step-by-step to craft a target avatar for growing an online personal brand and monetizing passions through content creation.

    10:18

  • Learn What a Funnel Is and How It Drives Sales

    Learn how a funnel turns complete strangers into recurring buyers through free content, lead magnets, mid-ticket offers, and high-ticket coaching across social media platforms.

    10:12

  • Break Down and Rebuild My Funnel for Your Own Strategy

    Explore a practical YouTube-based funnel showcasing how strangers become recurring buyers through a lead magnet, mid-ticket and high-ticket offers, powered by landing pages, CTAs, Gumroad, and Calendly.

    9:37
07

Creating & Selling Offers

2 lectures • 32min

  • Understand the 5 Key Offer Types and How to Use Them Effectively

    Explore the value equation to maximize offer value by reducing time delay and effort, while layering DIY, done-with-you, and done-for-you offers in a funnel that uses a lead magnet.

    14:38

  • Learn How to Host Your Offers Online and Get Ready to Sell

    Learn where to host offers—from free lead magnets on social platforms to low, mid, and high ticket products—and how landing pages and tools like Gumroad, Teachable, Kajabi, Calendly drive sales.

    17:23
08

Content Strategy for Visibility

1 lecture • 10min

  • Master a System to Consistently Generate Video Content Ideas

    Learn to generate unlimited video ideas by mapping your target avatar's ten core problems, using ChatGPT, and turning insights into SEO-friendly long- and short-form content for a YouTube-driven funnel.

    9:48
09

Content Creation & Production Workflow

5 lectures • 1hr 18min

  • Harness the Attention Economy: Strategies to Stand Out in 2025

    Discover strategies to stand out in 2025 by building a personal brand through attention-driven content, high editing, and packaging with CapCut, Canva, and AI tools.

    17:43

  • Script Like a Pro: Craft Story-Driven TikTok & YouTube Videos

    Craft story-driven YouTube and TikTok scripts for long-form and short-form videos with hooks, retention tricks, and strategic CTAs, guided by the Vidiq AI coach.

    23:31

  • Edit Faster with Gling & A-Roll Techniques

    Master a fast editing workflow for TikTok marketing using a-roll edits, 0.2 padding, denoise audio, and auto cut out to isolate the foreground, then export to CapCut or other editors.

    6:36

  • Master Long-Form Editing: Keep Viewers Watching Longer

    Master long-form editing in CapCut for TikTok by crafting text overlays in Montserrat with white and yellow colors, subtle shadows, and typewriter animations to keep viewers watching.

    11:35

  • Short-Form Content Mastery: Real Case Studies & Workflow

    Explore real case studies of short-form content mastery with a practical workflow for creating viral TikTok and Reels using CapCut, YouTube transcripts, and AI prompts.

    19:02
10

AI Tools, Branding & Optimization

5 lectures • 1hr 24min

  • AI Content Creation: Use Kaiber, LeiaPix & D-ID Step-by-Step

    Explore three ai tools—Kiva.org ai, D-ID, and LeiaPix—to transform images and videos with flipbook, motion, and transform features, plus ai presenters and depth-based animation for sharper TikTok content.

    10:24

  • Sound Design for Creators: SFX, Music & Podcast-Level Audio

    Master sound design for TikTok by using Adobe Podcast Enhance and 11 Labs for voice options, then balance music and sound effects to create engaging, podcast-level audio.

    15:09

  • Optimize Your Brand: Name, Profile Banner, and SEO for Creators

    Learn branding for creators—name, profile banners, logos, and descriptions across YouTube, Instagram, Twitter—build a faceless brand with Canva, gradients, and SEO-friendly descriptions and link trees.

    21:08

  • Thumbnail 101: Design Click-Worthy Thumbnails Every Time

    Design click-worthy thumbnails with Canva by applying the rule of thirds, using blur, minimal text, and the three-element rule to feature social media icons, a face, and follower counts.

    25:11

  • Deep-Dive Analytics: Learn From 2.6M Views & Apply It To Your Channel

    Master deep-dive analytics to understand what drives YouTube performance, including impressions, retention, and audience insights, then apply lessons to boost your channel growth and repeat successful tactics.

    12:27