Course Curriculum

The Complete TikTok Advertising Course for Marketers

5sections
12lectures
43mtotal

What you’ll learn

  • You will learn strategies that came directly from TikTok itself

  • You will learn the History of TikTok and the App Structure

  • You will learn about the current controversy surrounding TikTok

  • You will learn tactics for a great organic TikTok Marketing Strategy

  • You will learn about all the options for Paid TikTok Advertising

  • You will learn how to begin to execute both Organic and Paid Strategies on TikTok

01

Introduction

2 lectures • 5min

  • Instructor and Student Intros: Who am I and who are you?

    Learn to advertise on TikTok to grow your brand and drive new business, drawing on real-world strategies from a marketing pro with direct experience with TikTok's Global Business Solutions team.

    3:03

  • Course Breakdown

    Explore the course breakdown covering ticktock organic marketing, paid advertising on tick tock, the conclusion, and the what is tick tock section.

    2:02
02

What is TikTok?

3 lectures • 14min

  • The History and Demographics of TikTok

    Trace TikTok's history from its 2017 China launch by ByteDance and the 2018 Musically merger, and summarize a diverse user base—from teens to 25-plus—driving new audiences and longer sessions.

    2:49

  • App Structure

    Explore tick tock's vertical short-form video, the algorithmic for you page, engagement actions, sound remixing, hashtags, and a full creation toolkit.

    5:57

  • TikTok Controversy

    Explore the TikTok controversy: minor data privacy concerns, alleged data sharing with the Chinese government, regulatory scrutiny, and transparency efforts, guiding marketers through platform risk.

    5:28
03

Organic Marketing on TikTok

1 lecture • 5min

  • Posting for Your Brand

    Post organically on TikTok to reach new audiences regardless of followers. Film vertically, use popular sounds, and follow trends with a strong opening to boost viewership and engagement.

    5:27
04

Advertising on TikTok

5 lectures • 17min

  • Introduction to TikTok Advertising

    Learn how paid advertising on TikTok complements organic marketing to boost brand visibility and drive traffic through sponsored placements, leveraging the algorithm to scale exposure without replacing organic posts.

    1:33

  • TikTok for Business: An Explanation

    TikTok for business uses programmatic ad auctions to place in-feed sponsored videos, bidding based on user interests and layered targeting to optimize placements through supply and demand.

    3:45

  • TikTok for Business: Walkthrough

    Learn to use the TikTok ads manager to build a traffic campaign with ad groups and ads, set budgets and placements, target audiences and custom audiences.

    5:54

  • TikTok for Business: Additional Considerations

    Use royalty-free music or brand sound library for programmatic ads, avoiding licensed content; install the TikTok pixel to measure performance and build custom audiences, while respecting industry restrictions.

    1:41

  • More Options: TikTok Reserve Buys & Influencer Marketing

    Explore reserve buys and influencer marketing on TikTok, including hashtag challenges, brand take-over, top you take over, and branded effects, plus the creator marketplace.

    3:51
05

Conclusion

1 lecture • 1min

  • TikTok Advertising Conclusion

    Explore TikTok's history, demographics, structure, and controversy. Learn organic marketing best practices, paid advertising, reserve buys, and influencer content to build your brand on TikTok.

    1:11