Course Curriculum

TikTok SEO: Rank #1 on Search for TikTok Marketing

4sections
16lectures
1h 32mtotal

What you’ll learn

  • How to do TikTok Search Engine Optimization

  • Getting your TikToks more views through search

  • How to get your videos discovered

  • Researching keywords for SEO

  • Psychology of a TikTok user when they search for you

01

Introduction

1 lecture • 3min

  • Introduction to Tik Tok SEO

    Explore how consumer behavior shapes your TikTok SEO strategy by defining your niche, from ramen restaurants to life coaches, and optimize for second-layer keywords to improve ranking.

    3:15
02

SEO Strategy

9 lectures • 1hr

  • How SEO Works in TikTok

    Discover how TikTok indexes videos through spoken words, auto captions, and on-screen text to power SEO. Explore how long captions, native text features, names, and hashtags influence video discovery.

    5:01

  • The Search Engine Optimization Process

    Master the long-term TikTok SEO process to dominate top search results with consistent videos, grow credibility, followers, warm leads, and brand awareness.

    7:05

  • SEO Keyword Essentials

    Master keyword research to boost TikTok search visibility by targeting high-volume, low-competition terms. Apply short-, mid-, and long-tail keywords to craft niche, engaging videos that attract viewers.

    9:08

  • Becoming #1 on TikTok Search

    Become the number one TikTok search result by building authority through targeted keywords, consistent engagement, and a clear funnel that converts views into your products or services.

    10:13

  • What Keywords to Target for SEO

    Identify the anchor keyword and develop long-tail terms to boost TikTok SEO, guiding video topics from copywriting to niche restaurant keywords like ramen in Los Angeles.

    4:09

  • Captions/Descriptions for SEO

    Learn how to optimize TikTok videos with long-form captions and descriptions, using keywords, hashtags, and targeted phrases to boost watch time, engagement, and reach on the for you page.

    5:34

  • Keyword Topic Research Tool

    Use answer the public to surface top questions people search for around your keyword, then craft TikTok videos that answer them to boost SEO.

    4:47

  • How do I think more for SEO? (Easy Method)

    Apply a five Ws framework to craft TikTok SEO friendly content that ranks in search. Explore who, what, when, where, and why to generate topic ideas and leverage the algorithm.

    3:34

  • How to Stay Trendy & Relevant

    Learn to stay trendy and relevant on TikTok by earning audience trust through authenticity, understanding your younger audience, using fast edits and phone shots, and subtle calls to action.

    10:05
03

Example: Creating a SEO Optimized TikTok

3 lectures • 12min

  • Brainstorming Keywords

    Brainstorming keywords guides content for an Asia budget airline, researching SEO terms, selecting anchor phrases like cheap airlines and budget airlines, and mapping topics to rank and reach diverse niches.

    3:53

  • Filming the Video

    Plan and film a 3-minute AirAsia promotion video featuring three cheap flight hacks for Asia, including Bali, and optimize for authentic TikTok SEO with seamless product integration.

    3:10

  • Editing the Video

    Edit the video by adding indexed text and captions, color pops, and timed captions to boost TikTok SEO, featuring flight hacks, flying in Asia, and checking Google flights.

    4:53
04

TikTok Best Practices

3 lectures • 17min

  • How the TikTok Algorithm Works

    Discover how the TikTok algorithm determines visibility by prioritizing video completion, repeated views, shares, comments, and engagement, and learn practical tactics to make your videos more engaging and shareable.

    9:25

  • How to do Captions

    Write concise captions that clearly state your video’s topic, use hashtags to guide the algorithm to the right audience, and treat captions like subtitles to boost engagement.

    2:36

  • Hints to More Engagement

    boost engagement on TikTok by prompting comments, responding to viewers, and sparking conversations; use live sessions and duets to attract new audiences and feed the algorithm.

    4:50