Course Curriculum

Twitter & Facebook Marketing Mastery: Ads, Growth & Strategy

5sections
26lectures
2h 44mtotal

What you’ll learn

  • Learn how to choose the right campaign objectives for both Twitter Ads and Facebook Ads.

  • Understand how to structure ad groups and target the perfect audience for maximum impact.

  • Gain skills to create and launch high-performing Twitter Ads from scratch.

  • Master Facebook marketing objectives and align them with a proven social media strategy.

  • Learn advanced audience targeting, placements, and budgeting for Facebook Ads.

  • Build professional social media management skills for Twitter and Facebook growth.

  • Develop strategies to launch ads that increase engagement, clicks, and conversions.

  • Develop strategies to launch ads that increase engagement, clicks, and conversions.

  • Learn how to set up campaigns that follow proven social media marketing frameworks.

  • Gain confidence managing ads across two major platforms using step-by-step methods.

  • Understand how to combine Twitter Ads & Facebook Ads to create a powerful growth system.

01

Twitter Ads Fundamentals: Campaign Objectives, Targeting & Launching

5 lectures • 22min

  • Course Orientation: Accessing Resources & Setting Yourself Up for Success

    4:08

  • Twitter Ads Essentials: Campaign Objectives, Targeting & Launch Fundamentals

    Activity

  • Introduction to Twitter Marketing Mastery Course Modules

    Master Twitter timeline advertising by learning campaign objectives, ad groups and targeting, then creating and launching a Twitter ad campaign to drive targeted traffic for your business.

    0:35

  • Understanding Twitter Campaign Objectives & Setting Up Campaign Details

    Explore Twitter campaign objectives—from app installs to website clicks and awareness—and learn to set campaign details like start and end dates, budgets, and delivery for growth.

    7:28

  • Creating Twitter Ad Groups: Audience Targeting & Optimization Strategy

    Learn to organize campaigns into multiple ad groups with dedicated angles and sub-budgets, and master audience targeting on Twitter through demographics, locations, interests, and retargeting, preparing for ad creative.

    5:51

  • How to Create Twitter Ads & Launch High-Performing Campaigns Successfully

    Create and launch Twitter ads by turning past tweets into promoted posts, tailoring copy to your campaign goals, and monitoring impressions, results, and budget to optimize follower growth.

    3:43
02

Facebook LIVE Mastery

10 lectures • 49min

  • 000 - Introduction to FB LIVE Mastery

    Learn proven techniques to use Facebook Live events to connect with your audience, boost your brand, and drive leads and sales through engagement.

    0:57

  • 001 - Facebook LIVE 101

    Learn how to use Facebook Live to promote your brand, target audiences, and boost engagement with live video, set up on any device, and plan a four-hour broadcast.

    4:02

  • 002 - The Benefits of FB LIVE for Business

    learn how Facebook Live boosts business with real-time engagement, live reactions, comments, Q&A, and analytics to build trust, reach, and branding.

    6:55

  • 003 - Getting Started with FB LIVE

    Learn how to start a professional Facebook Live for your business by setting up a page, securing good audio and lighting, testing the connection, and planning and scheduling the stream.

    8:28

  • 004 - Tips for a Great FB LIVE Event

    Enhance your Facebook Live by lighting and framing well, practicing recordings, recording horizontally, being human with a smile, encouraging interaction, adding captions, and ending with a clear call to action.

    7:59

  • 005 - FB LIVE New Features in 2020

    Discover Facebook Live 2020 updates, including trimming starts and ends, standby recording pages, an 8-hour limit, and watch parties with minutes viewed and the unique 62nd views metric.

    2:17

  • 006 - Great Content Ideas for FB LIVE Events

    Create engaging Facebook live events to promote your business and brand with how to videos, product launches, expert interviews, demonstrations, and question-and-answer sessions to boost engagement and shares.

    3:20

  • 007 - Creating Most Engaging FB LIVE Events

    Create the most engaging Facebook Live events by researching audience needs, promoting before, optimizing environment and timing, fostering interaction, and reviewing Facebook metrics after the broadcast.

    7:29

  • 008 - Use FB LIVE to Drive and Sales

    Learn to use Facebook Live to generate leads and sales through promotions, prompts for lead capture, a focused sales funnel, live product demonstrations, clear calls to action, and timely follow-up.

    4:07

  • 009 - FB LIVE Best Practices

    Master eight Facebook Live best practices to boost your brand, engage viewers, and drive leads and sales. Plan high-quality events with lighting, equipment, and strong calls to action.

    3:17
03

Facebook Ads Essentials: Objectives, Targeting, Budgeting & Ad Creation

4 lectures • 26min

  • Introduction to Facebook Ads: Strategy Overview & Module Breakdown

    Master Facebook ads by driving targeted traffic with native ads, and learn a three-module framework: marketing objectives, audience placement and budgets, and creating ads to launch campaigns.

    0:38

  • How to Select the Best Facebook Marketing Objective for Your Campaigns

    Learn to pick the right Facebook marketing objective for your campaigns by comparing brand awareness, reach, and consideration options like traffic, engagement, lead generation, conversions, catalog sales, and store visits.

    4:59

  • Audience Targeting, Ad Placement & Smart Budgeting for Facebook Ads

    Master audience targeting, ad placement, and budgeting for Facebook ads by using audience avatars, targeted placements, and letting Facebook optimize bids and placements for landing page views.

    10:58

  • How to Create a Complete Facebook Ad: Step-By-Step Creation Process

    Discover how to create a complete Facebook ad by selecting formats like carousel, single image, or video, crafting effective copy, and avoiding excessive image text to optimize reach across placements.

    9:50
04

Newsfeed Ad

4 lectures • 26min

  • Overview

    Drive targeted traffic from Facebook with native ads and master three modules on marketing objectives, newsfeed advertising, audience placement and budgets, and creating ads to launch campaigns.

    0:38

  • 1.. Various Marketing Objectives & How yo choose the Best One for Your Advertise

    Learn to choose the right Facebook ad objective for your business, from brand awareness and reach to traffic, engagement, video views, lead generation, conversions, catalog sales, and store visits.

    4:59

  • 2. Audiance Targetting, Ad Placement & Budgeting

    Identify your ideal customer through audience research, then set targeting, placements, and budget to optimize for landing page views. Prefer automatic placements and daily vs lifetime budgets.

    10:58

  • 3. How to Create Actual Ad

    Learn to create effective Facebook ad creatives by selecting formats such as single image or video, balancing image and text, and writing copy with a clear call to action.

    9:50
05

ChatGPT PromptPack on Core AI Workflows: Professional Prompt Library

3 lectures • 40min

  • Introduction: Mastering AI-Powered Small Business Success |Powered by NotebookLM

    Learn how ai acts as a tireless assistant to save time with plain-language prompts, and perform a quick business process audit to automate a high‑impact task like scheduling meetings.

    5:43

  • AI-Powered Small Business Success Prompts

    19:02

  • AI-Powered Small Business Success: Practical AI Implementation for Growth

    Activity

  • Making AI Transformation Work Prompts

    15:44

  • Making AI Transformation Work: Leading Human Change in AI Transformation

    Activity