Course Curriculum

Twitter for Business: The Best Lead Generation System

8sections
27lectures
2h 7mtotal

What you’ll learn

  • Attract the right audience by creating a profile that will get you more followers and establish your brand identity. Learn how to acquire targeted Twitter Followers that are more likely to buy from you.

  • Engage with your audience in ways that will move them from a casual follower to an active and loyal visitor. Build trust with your audience through proper engagement.

  • Convert your visitors from social followers into active buyers. Move the relationship from a social acquaintance on Twitter to devoted buyer on your website.

  • Delight your customers by providing value through customer service, new product announcement and helpful information they can only find from you exclusively on Twitter.

01

Twitter Overview

4 lectures • 18min

  • Hello and Welcome!

    Discover how to generate real leads on Twitter by building a targeted audience and higher engagement. The course emphasizes relationships and practical strategies using a Twitter management application.

    1:34

  • Course Introduction

    This course is designed to show you step by step how to use Twitter for your Business. Covering topics such as: A complete overview of how to use Twitter for your business Twitter Tips cover all topics from beginner to advanced techniques Clear examples of what to Tweet and when to Tweet How to attract targeted Twitter Followers

    7:00

  • Why Is Twitter Right For You?

    Learn why Twitter is a free, high-reach channel for lead generation with a large daily active user base and a module on spying on competition to win followers.

    2:58

  • Create Your Twitter Success Recipe

    Turn Twitter into your lead generation machine by building a targeted audience and fostering engagement. Follow relevant people, use keyword lists, and share content that inspires action without overt selling.

    6:11
02

The Twitter Foundation

5 lectures • 17min

  • How To Be Follow Worthy

    Create a professional, recognizable profile with a consistent thumbnail across channels to establish trust, then be responsive, helpful, and non-sell-focused to grow followers.

    5:17

  • What's In a Twitter Handle

    Choose a recognizable Twitter handle that matches your brand, stays consistent across all profiles, and remains memorable and easily searchable.

    4:00

  • Rock Your Twitter Profile

    Rock your Twitter profile with a clear headshot or logo, align your name with your handle, and craft a concise bio with a branded background that shows what you offer.

    5:44

  • Stay Organized With Twitter Lists

    Organize followers into public or private lists for customers, competitors, and influencers to stay in touch, monitor competitors’ tweets, and notify influencers when added.

    1:47

  • Exercise #1

    0:20
03

Growing Your Twitter Audience

4 lectures • 13min

  • Grow A Targeted Audience

    Grow a targeted twitter audience by prioritizing quality engagement over follower count, avoiding purchased followers, and following and engaging with customers, industry influencers, and competitors daily to generate leads.

    6:06

  • Your Daily Follow Plan with MoreFollow

    Follow a daily plan with MoreFollow to grow an active Twitter audience by targeting engaged profiles with complete bios, recent activity, and relevant keywords.

    4:02

  • Grow Your Followers Fast by Spying on the Competition

    Grow your Twitter followers fast by spying on the competition, targeting their engaged followers in your niche, and selectively following influencers or similar organizations.

    2:40

  • Exercise #2

    0:10
04

Increase Your Followers Organically

5 lectures • 12min

  • Growing Your Twitter Organically!

    Grow your Twitter followers organically by delivering consistent content and engaging in two-way conversations. Promote your Twitter handle, retweet, reply to influencers, and join directories to reach the right audience.

    3:22

  • Use Twitter Directories like Twellow

    Use Twitter directories like Twellow to find followers by business category and grow your audience organically; sign up, connect your Twitter account, and join relevant categories to appear in listings.

    1:52

  • Organic Growth With CoPromote

    Use co-promote to grow organically by linking Twitter, YouTube, and Tumblr to a trusted cross-promotion network, track points and boosts, and expand your audience.

    3:31

  • Organic growth with JustRetweet

    Explore organic growth on Twitter with a free credit-based JustRetweet platform. Earn credits by reading posts, then schedule tweets, submit content for moderation, and grow your audience.

    2:56

  • Exercise #3

    0:09
05

Make Your Tweets Count

2 lectures • 9min

  • Increase Your Twitter Engagement

    Increase Twitter engagement by listening to your audience, delivering relevant topics and keywords, using the 80/20 rule, and prompting shares with short, image-rich tweets and 1–2 hashtags.

    9:13

  • Exercise #4

    0:09
06

Twitter In The Sales Process

3 lectures • 18min

  • Increase Your Leads With Better Tweets

    Develop a sustainable Twitter lead generation strategy by delivering consistent, value-driven tweets, mixing curated and original content, timing posts, using visuals, hashtags, and clear calls to action.

    7:28

  • Turning Followers Into Profits

    Turn followers into profits by mastering social selling on Twitter: research prospects, engage in one-to-one relationships, and guide them through the sales funnel with timely, helpful insights.

    6:28

  • Grow Your E-Mail List With Twitter

    Grow your email list on Twitter with lead magnets, free downloads, and mini courses for a researched audience. Use landing pages, promoted tweets, and automated direct messages to nurture subscribers.

    4:28
07

Measuring Your Success

1 lecture • 6min

  • Your Social Media ROI

    Measure your social media ROI by tracking referral traffic, engagement, reach, and sentiment with Google Analytics and Twitter Analytics, then adjust weekly using audience interests and demographics.

    6:07
08

Bonus

3 lectures • 33min

  • Twitter Checklist

    1:00

  • Build Your Twitter Audience E-Book

    30:00

  • Helpful Resources

    2:00