Course Curriculum

Twitter Marketing Best Practices & Analytics for Business

3sections
11lectures
1h 7mtotal

What you’ll learn

  • Effectively set-up a Business Twitter Account.

  • Identify Content Marketing opportunities for your Brand.

  • Learn how to use basic tools like Link Shortners & Photo-sharing Services.

  • The art of the #Hashtag for social listening and engagement.

  • Learn the five basic approaches to social marketing and how they may fit your corporate goals.

  • How to identify and then find your micro-segment audiences on Twitter.

  • How to use Twitter Search to listen, engage, and build your account!

  • How to use Twitter Power Tools such as Commun.it, Scoop.it, SocialBro, and others to analyse key marketing activities.

  • How to use social monitoring tools such as Hootsuite to listen to conversations, identify trends, and facilitate engagement.

  • How to use Twitter Analytic tools to measure campaign objectives and successes!

01

Course Overview

1 lecture • 2min

  • Quick Video preview of the course with comprehensive Deck

    This quick promotional video highlights the course objectives.  The attached supplemental materials highlights learning from across all of the upcoming modules.

    1:43
02

How to set-up your Twitter account for success!

5 lectures • 30min

  • Video Lesson on How to Set-up your Corporate Twitter Account for Success.

    Why you should use Twitter and the basics of how to effectively set up an account. Outcome of this session is to quickly and effectively set up a professional looking Twitter account.  Tips and reference materials may be found in the Supplementary Materials.

    6:50

  • Checklist of Items to have on hand.

    Activity

  • Approaches to Marketing using the Twitter Social Media platform.

    5 basic Marketing Campaigns to consider on Twitter.  We review each of the 5 types with working examples leading into the sessions "How to Tweet" and "How to get visibility on Twitter".

    6:04

  • Recap of the Social Media Marketing Types.

    Activity

  • How to do your first ever Tweet?!

    You have an account so now just Tweet away? No! Let's set-up a couple of valuable tools first!

    5:43

  • How to prepare to Tweet!

    Activity

  • Hashtags and how to get visible on Twitter.

    We will cover Twitter Trends, Hashtags, hashtag definitions, and how to use Twitter Search and Advanced Search to look for ways to create visibility for your Tweets.

    6:08

  • How to get visible on Twitter.

    Activity

  • Section Review with more Process tips and tricks!

    A quick review of Lectures 1-4 and many more power tips!

    5:01

  • Process is how to succeed.

    Activity
03

Power Tools and moves for Corporate Twitter accounts.

5 lectures • 35min

  • Content Creation and Curation on Twitter

    We all hear that Content is King.  Well, how do you effectively create and curate content on Twitter?  Power tools.  We're going to enhance your capabilities with some pretty cool tools,  Hold on to your hats.

    5:48

  • Content Creation and Curation

    Activity

  • Maximizing you Audience on Twitter -- tools and techniques.

    There are many simple was to go about "making friends" on Twitter.  We're going to look at tools and techniques to help you build an engaged audience!

    6:48

  • How to Maximize your audience on Twitter.

    Activity

  • Twitter Analytics -- Tools to measure the effectiveness of Campaigns/Activities.

    How to measure and analyze marketing activities on Twitter.

    5:56

  • Using Social Media Monitoring Tools to bring it all together.

    Social Media monitoring tools such as Hootsuite allow you to quickly and effectively monitor your community and keyword searches.  They help you keep your finger on multiple pulses at once and will allow you to peer across many platforms at once.

    6:45

  • End of Course Review.

    Video review of the past Nine Lectures.

    9:54