Course Curriculum

Twitter Blueprint

7sections
88lectures
5h 57mtotal

What you’ll learn

  • Get Your First 100 Followers Fast

  • Know Exactly The Formula Behind Writing Tweets

  • Develop A Daily 23 Minute Routine To Achieve All The Course Objectives Through Consistency

  • Build A Targeted Following Of 250 A Week Without Using Robots

  • Effortlessly Find Content To Tweet About And Do It Efficiently

  • Understand The Different Ways Of Retweeting And How It Helps You

  • Know The Fundamental Social Media Principles That Can Be Applied To Twitter

  • Access To Dozens Of 3rd Party Tools That Make Your Twitter Use More Efficient

  • Retain Your Followers By Consistently Engaging Them & Periodically Declutter Your Follow List

  • Schedule Your Tweets & Analyse Your Followers Log-in Times For Maximum Tweet Impact

  • Use Analytics To Understand Your Tweeting Activity

  • Understand Twitter Ads

  • Use Twitter Effectively To Network, Boost Event Participation, Build Local Followings & Other Twitter For Business Features

01

Introductory Section

3 lectures • 6min

  • Objectives & Expectations

    Set clear objectives for using Twitter, aim for measurable results, higher quality content, and enjoyable engagement, while committing to implement the course framework and take action.

    2:49

  • Important: Let's Get To Know Each Other!

    Engage in course dialogue by introducing yourself on thread, share where you're from and what you do, so guidance can be tailored; explore SeaTac.com and Facebook, Twitter, and YouTube channels.

    1:41

  • Here's my 1,000+ Follower growth in a month!

    Keep in mind that I did this without the use of robots, automated follow/unfollow coding or buying followers!

    1:00
02

Twitter Basics - What You Really Need to Know

11 lectures • 49min

  • Introduction to Twitter Basics

    Discover the basics of Twitter by learning how to create your account, gain first followers, write tweets, and understand hashtags, mentions, favorites, and direct messages.

    1:36

  • 3 Essential Aspects of your Twitter Account

    Create a solid Twitter profile before following; choose a concise handle starting with your initials, avoid numbers, and use a profile photo that shows you at least 70 percent.

    5:02

  • How to Make a Strong Sales Pitch: Your Bio & Cover Photo

    Craft a 160-character Twitter bio as your sales pitch using keywords and hashtags to attract the right followers. Add a cover photo, website, and location for better targeting.

    5:27

  • 10 Awesome Twitter Bios

    3:00

  • How to Get Your First 100 Followers

    learn to gain your first followers by tweeting a few posts, following others first, and using email contacts, discovery features, and a signature button to invite follows.

    4:46

  • Beginner's Guide: Twitter Terminology

    Master Twitter terminology, including tweets, direct messages, mentions, retweets, favorites, and hashtags, and learn concise messaging within 140 characters (110 recommended).

    5:22

  • 5 Tricks When Writing a Tweet

    Five tips for writing tweets: stick to one idea, cut words without losing meaning, and use keywords like wearable. Keep 70–110 characters to boost retweets.

    4:40

  • 9 "Fill in the blanks" Tweet Templates

    8:00

  • How to Effortlessly Find Content to Tweet

    Identify topics by sharing news articles, quotes, and ongoing conversations on Twitter. Use hashtags and trending topics to join discussions, repurpose your own content, and automate your posting workflow.

    5:17

  • Twitter Equilibrium: The 80-20 Principle

    Apply the 80/20 principle on Twitter: engage with your community 80 percent of the time and promote yourself 20 percent, with quality tweets, clear calls to action, and pinned tweets.

    4:05

  • Do This Before Moving On!

    Activate your learning by posting a discussion and asking questions before moving on to spark conversation, curiosity, and improvement. Share feedback on the course and help tailor future content.

    1:51
03

Twitter Behaviour & Nuances

8 lectures • 29min

  • The Art of Retweeting

    Learn to increase retweets on Twitter by adding links, targeting news or entertainment, engaging with an influential person, and using please retweet, while projecting expertise and keeping tweets 70–110 characters.

    6:48

  • Jun '15 Update: Retweeting with Quote

    Learn how to use Twitter's retweet with quote feature to add your own commentary with more characters, compare it to the traditional retweet, and decide when to use each method.

    3:01

  • 20 Most Retweetable Words

    1:00

  • How to Win Friends on Twitter

    Listen and engage with your followers to build relationships, generate targeted leads, and provide customer service, while monitoring industry conversations with tools like Hootsuite.

    4:05

  • How To Rock Hashtags

    Learn to use hashtags to categorize conversations, join Twitter chats, create event hashtags, and monitor topics with tweet chat, Chat out, Hootsuite, and widgets.

    5:14

  • Understanding Favourites

    Explore how to use Twitter favorites as bookmarks, collect testimonials, and display them as website widgets, with tweet book and Pocket for offline access.

    3:17

  • How to: Using Pocket

    Install Pocket extension for Chrome from the Chrome Web Store and refresh Twitter to see the Pocket button between retweet and favorite. Save tweets offline by creating a Pocket account.

    2:04

  • What Everybody Should Know about Social Media

    Boost your Twitter visibility by embedding a photo, an infographic, or a video with each tweet, pairing a link to the story to stand out and attract more views.

    3:32
04

This is The Right Approach to Building a Following on Twitter

11 lectures • 38min

  • This is Not How You Should Automate Twitter

    Dispel myths about Twitter and build a targeted following by prioritizing engagement and quality followers over follower counts, avoiding automation.

    2:51

  • Warning: Do Not Buy Followers

    Avoid buying followers on Twitter; they are empty, not targeted, and won't bring the right audience. Stay consistent, put in effort, and follow course guidance rather than shortcuts.

    1:38

  • How To Build a Following the Right Way

    Learn to attract followers by following 20 people per day and using follower notifications to spark follows, setting the stage for targeting and growth.

    2:51

  • Getting Smart with Targeting your Followers

    Learn to target followers by evaluating bios and keywords, using Discover, lists, and influencer networks, and leveraging Copsey and Puello to build a precise, engaged audience.

    4:26

  • How to: Using Topsy & Twellow

    Use Topsy to find influencers and relevant tweets in your niche, then use Twellow to locate founders and executives and grow your followers.

    3:26

  • How to Stop People from Unfollowing You

    Master follower retention on Twitter by balancing follows and followers and avoiding automation and overt promotion. Engage with new followers, reply to their tweets, and apply the 80/20 rule.

    5:05

  • How to: Using Commun.it

    Learn to retain Twitter followers using the Commun.it tool, analyze follower trends and engagement, and strengthen relationships with daily actions like Follow Friday, top tweets, and thank-you notes.

    3:17

  • 2 Ways to Declutter your Following List

    Declutter your following list by unfollowing inactive accounts and those not bringing value, using two tools: manage flexor and social bro, with activity, language, and follow-back filters.

    3:17

  • What to do with Twitter Lists

    4:29

  • How to: Create & Manage Twitter Lists

    Create and organize Twitter lists, add users via their profiles or by drag and drop in Hootsuite, and monitor activity through the lists tab to track influencers and Klout score.

    5:26

  • Recap Video

    Grow your Twitter audience organically by avoiding bought followers and bots. Learn to build a quality following, retrain and declutter your network, and leverage lists to simplify management.

    1:02
05

Twitter Jumprope Blueprint

13 lectures • 51min

  • My 3 Part Formula to Twitter Automation

    Explore the three key elements of Twitter success—content posting, following, and analytics—through the Twitter jump rope blueprint with daily and weekly actions.

    1:51

  • Twitter 3rd Party Tools

    2:00

  • 2 Smart Tools to Schedule Content

    3:08

  • How to: Schedule Tweets using Hootsuite & Buffer

    Learn to schedule tweets with HootSuite and Buffer, using auto schedule and queues, and optimize posting times for maximum impact, including links, mentions, and tech radar sources.

    4:13

  • Epic Formula to Optimise your Tweet Times

    Learn three ways to optimize tweet times: auto-scheduling from follower analysis, manual scheduling in Buffer or HootSuite, and the efficient approach using SocialBro with weekly exports.

    3:03

  • How to: Optimise tweet times using SocialBro

    Optimize tweet timing with SocialBro by following best times to tweet and insights on followers online patterns. Export schedules to Hootsuite or Buffer and refine weekly.

    4:34

  • 2 Creative Ways to Automate Content

    Automate your Twitter content with RSS-driven tweets from your blog and trusted sources. Use IFTTT recipes to cross-post, save favorites in Pocket, and run Follow Friday highlights.

    4:15

  • How to: Automate content with Twitterfeed & IFTTT

    Automate twitter posts by linking rss feeds to twitter feed and testing feeds. Set posting frequency and use if this then that with buffer for weekly follow friday posts.

    5:23

  • The Twitter Jumprope Blueprint

    Discover a three-area system—content, followers, and analytics—for building targeted Twitter engagement through small, daily and weekly actions using tools like Hootsuite, Buffer, and IFTTT.

    10:23

  • Twitter Jumprope Blueprint

    1:00

  • Measuring your Progress

    Explore free tools to measure Twitter impact with Cloud and built-in analytics, track impressions, engagements, and engagement rate, and compare organic versus promoted tweets to gauge progress.

    3:12

  • How to: Evaluate Progress with Klout & Twitter Analytics

    Use Klout and Twitter analytics to monitor your social media influence, viewing impressions, engagement rates, and follower growth. Track progress weekly with the Twitter performance tracking template.

    6:16

  • Important: This Will Only Take You 2 Minutes

    Invite learners to leave an honest review in under 30 seconds. Use feedback to improve the course and shape future content.

    1:29
06

Twitter for Business

8 lectures • 42min

  • Introduction to Twitter for Business

    Learn to use Twitter for business, including ads and promoting yourself to local businesses, to engage audiences and boost event profiles on blogs or websites.

    1:19

  • Beginner's Guide: Twitter Ads

    Discover how to use Twitter ads to run promoted tweets, promoted accounts, lead cards, website cards, and apps, and learn precise targeting, budgeting, and conversion tracking to optimize campaigns.

    5:59

  • Twitter & Local Businesses

    Target local audiences on Twitter by location and geolocation, combine newspapers, radio, and competitors' followers, then promote offers via promoted tweets and promoter accounts, tracking engagement to drive local revenue.

    3:40

  • Targeting via GeoLocation

    4:33

  • Case Study: Networking on Twitter

    Learn how to network on Twitter by engaging followers, sharing content with photos and hashtags, and tagging people to spark conversations and build face-to-face opportunities at events.

    6:22

  • Do You Know the 5 Steps to using Twitter for Events?

    Learn how to use Twitter to promote and manage events by creating a simple hashtag, building a list of early adopters, and promoting event handles before, during, and after events.

    5:53

  • Making your Blog/Website More Interactive

    Embed Twitter widgets, timelines, and embeddable tweets, plus click to tweet plugins, to create an interactive blog with live follow, tweet, and retweet buttons.

    5:38

  • 9 Steps for Excellent Twitter Customer Service

    Master nine steps for excellent Twitter customer service, including monitoring conversations, using dedicated handles, and replying quickly with a helpful, personalized tone.

    8:13
07

Audio Lectures

34 lectures • 2hr 24min

  • Why Audio Lectures?

    Download audio lectures to listen on the go, reinforcing course concepts whether you drive, work out, or commute, and save time by absorbing material offline.

    2:09

  • Audio #1: Objectives & Expectations

    2:49

  • Audio #2: Introduction To Twitter Basics

    1:36

  • Audio #3: 3 Essential Aspects Of Your Twitter Account

    5:02

  • Audio #4: How To Make A Strong Sales Pitch - Your Bio & Cover Photo

    5:27

  • Audio #5: How To Get Your First 100 Followers

    4:46

  • Audio #6: Beginner's Guide - Twitter Terminology

    5:22

  • Audio #7: 5 Tricks When Writing A Tweet

    4:40

  • Audio #8: How To Effortlessly Find Content To Tweet

    5:17

  • Audio #9: The 80-20 Principle Applied To Twitter

    4:05

  • Audio #10: The Art Of Retweeting

    6:48

  • Audio #11: How To Win Friends On Twitter

    4:05

  • Audio #12: How To Rock Hashtags

    5:14

  • Audio #13: Understanding Favourites

    3:17

  • Audio #14: What Everybody Should Know About Social Media

    3:32

  • Audio #15: This Is Not How You Should Automate Twitter

    2:51

  • Audio #16: Warning - Do Not Buy Followers

    1:38

  • Audio #17: Getting Smart With Targeting Your Followers

    4:26

  • Audio #18: How To Stop People From Unfollowing You

    5:05

  • Audio #19: 2 Ways To Declutter Your Following List

    3:17

  • Audio #20: What To Do With Twitter Lists

    4:29

  • Audio #21: Recap

    1:02

  • Audio #22: My 3 Part Formula To Twitter Automation

    1:51

  • Audio #23: 2 Smart Tools To Schedule Content

    3:08

  • Audio #24: Epic Formula To Optimise Your Tweet Times

    3:03

  • Audio #25: 2 Creative Ways To Automate Content

    4:15

  • Audio #26: The Twitter Jumprope Blueprint

    10:23

  • Audio #27: Measuring Your Progress

    3:12

  • Audio #28: Introduction To Twitter For Business

    1:19

  • Audio #29: Beginner's Guide - Twitter Ads

    5:59

  • Audio #30: Twitter & Local Businesses

    3:40

  • Audio #31: Do You Know The 5 Steps To Using Twitter For Events?

    5:53

  • Audio #32: Making Your Blog/Website More Interactive

    5:38

  • Audio #33: 9 Steps For Excellent Twitter Customer Service

    8:13