Course Curriculum

Twitter Marketing Mastery For Music & Business

5sections
21lectures
53mtotal

What you’ll learn

  • Build a large targeted following on Twitter

  • Market to that following to sell or promote products or services

  • Connect with fans & customers via Twitter

  • Build a global brand using Twitter

01

Getting Started With Twitter

4 lectures • 8min

  • Introduction To Twitter & The Opportunity

    Over 320 million active users on Twitter, 79% of the accounts are outside of the U.S. and 1 billion unique monthly visits to sites with embedded tweets.

    2:03

  • Social Proof: Over 26,000 Real Followers On Twitter

    I have over 26,000 followers on Twitter without buying any or using bots or cheap services. This is all organic from building my brand.

    0:59

  • Home Page Overview

    Setting up your home page so people know what your about and the brand is super important because you only get one chance at a first impression.

    2:50

  • Adding a Call To Action With Website Inside Your Profile Bio

    Adding a call to action in your bio to promote your website is super important.

    2:09
02

Marketing Yourself On Twitter

2 lectures • 6min

  • Twitters Most Powerful & Underutilized Tool

    Explore how to use Twitter advanced search to find people and fans by keywords, hashtags, and location, then connect, engage, and grow your brand for music and business.

    3:50

  • Posting YouTube Links On Twitter

    What I love about twitter is how easy they allow you to get off the platform to watch videos and consume content. So when you post a YouTube link and some clicks on it in their feed they are immediately taken to that video. Once I'm done watching I click the X and I'm immediately taken back to my Twitter feed. Very light interruption. Doesn't actually switch me to a different app.

    2:37
03

Building a Following Organically On Twitter

9 lectures • 26min

  • Follow For Follow Back Strategy

    I did this years ago which has benefits but also has cons

    3:00

  • Favoriting Targeted Post Strategy To Get More Followers

    Favoriting tweets of customers or fans that are similar to your brand are a great way to introduce yourself without being obnoxious. It's actually giving and agreeing with by saying "Hey, I like that too".

    4:22

  • Responding Re-tweeting Targeted Tweets Being Social On Social Media Actual Works

    Telling your story and building a relationship with potential customers should be an ongoing process and not just when your about to launch a new product

    2:36

  • Using Twitter Builds Your Brand Globally

    When I scroll through the feed of search terms I've looked up I notice how many other languages other then english are in the feed. Twitter truly is a global opportunity to grow your brand.

    1:38

  • Action Steps: 15 Minutes a Day Challenge

    I challenge you to spend 15 minutes a day using the above strategies I've suggested to start organically building your following.

    2:17

  • Top Secret: Using Twitter Direct Messaging & Looking Up Contacts

    You can only direct message people that are following you.

    5:31

  • Jumping on Trends To Get More Eye Balls On Your Brand A.K.A Trend Jacking

    On the home page of Twitter.com you can see a list of trending topics. This is a great way to tell your story around this trending topic to spin your content in a different way.

    3:03

  • How many hashtags should you include in each Twitter Post

    They 5 hashtags per post is the standard.. Don't get too caught up in this though.. Just focus on delivering value and add hashtags because it makes sense or trending topic.

    1:45

  • Pro Tip: Use Bitly To Shorten Your Web Links

    When posting long web links to your store or, website or YouTube Video I suggest creating an account with http://www.bitly.com

    2:05
04

What Not To Do On Twitter

4 lectures • 9min

  • Don't Use The @ symbol when mentioning someone at the beginning of your post

    When you are talking about someone using the @ symbol that you want the whole world to see make sure you include a . period first or else whomever you are tagging will only see the post plus whoever is following them and you.

    1:37

  • Don't birdie brag so much

    That's great to re-tweet someone saying nice things about your band or company but don't do it too much. It's annoying and we call it birdie bragging.

    1:45

  • Buy My Stuff, Buy My Stuff, Buy My Stuff, Hey!! Do you want to buy my stuff.

    The formula for success on any social media platform including Twitter is: Give, give give, ask. Most people are doing the opposite. Ask, ask, ask, ask, give, ask, ask, ask, ask give... Give more it will pay off in the long run.

    3:09

  • How I Got Blacklisted On Twitter

    Don't try to game the system. Play by the rules.

    2:10
05

Bonus Lecutres

2 lectures • 3min

  • Pro Tip: How To Get Even More Followers On Twitter

    Make sure your Twitter handle is everywhere for me that's @Manafest is included on other social media sites, your business cards and in the signature of your emails. Every follower counts if they don't know your on Twitter they might not find you unless you tell them.

    1:32

  • Listen To What People Are Saying About You

    Here is a cool tip to see what people are saying about you and gives you the opportunity to say hi.

    1:40