Course Curriculum

Ultimate Dental Office Social Media Video Course

6sections
15lectures
2h 20mtotal

What you’ll learn

  • Create authentic Instagram Reels & YouTube Shorts using only your smartphone & apps like CapCut—no expensive gear or agencies needed.

  • Define ideal patient avatars for dentistry and utilize a library of 610+ ready-to-use video topics that attract the patients you want most.

  • Shoot, edit, and post engaging dental videos in under 2 days with simple steps for lighting, scripting, subtitles, music & hooks.

  • Build high-converting landing pages, track views-to-bookings with Google Analytics & spreadsheets, and set a sustainable posting schedule.

01

Introduction

3 lectures • 23min

  • Introduction: Why Social Media for Dentists?

    Complete Module 1 Video: 0:00 Introduction, 1:30 The Power of Social Media for Dentists, 5:22 The Value of This Course, 7:55 Why Instagram, YouTube and Facebook, 9:40 Wrap-Up and Looking Forward

    11:16

  • What Prevents Dentists from Using Social Media?

    Complete Module 2 Video: 0:00 Introduction, 1:25 The Big Barriers, 3:00 Why These Barriers Feel So Big, 4:05 How This Course Helps, 5:10 Wrap-Up and Looking Forward

    6:11

  • How to Overcome Social Media Barriers

    Complete Module 3 Video: 0:00 Introduction, 1:20 Knowledge and Skills Are Key, 2:30 Authenticity Over Production, 3:25 Your Roadmap to Success, 4:25 Wrap-Up and Looking Forward

    5:17
02

Targeting the Right Patients

2 lectures • 20min

  • Who Are You Trying to Reach?

    Complete Module 4 Video: 0:00 Introduction, 1:20 Why Knowing Your Audience Matters, 4:20 Defining Your Specialty and Avatar, 6:50 Using the Avatar Worksheet, Avatar Library and Differentiation Worksheet, 11:20 Wrap-Up and Looking Forward

    12:11

  • Reaching Your Avatar & Selecting Your First Video Topic

    Complete Module 4.5 Video: 0:00 Introduction, 1:05 Why You and Your Avatar are a Match Made in Heaven, 3:28 The Human Touch -- Concern, Help and Feelings, 5:20 Building Your Bullet Points for a Living Video Script, 6:25 Wrap-Up and Looking Forward

    7:28
03

Professional Production vs Simple Authenticity

2 lectures • 19min

  • How Marketing Agencies Create Professional Social Media Videos

    Complete Module 5 Video: 0:00 Introduction, 1:19 The Agency Playbook, 2:20 The Finishing Touches, 5:27 Why You Don't Need All This, 6:20 Wrap-Up and Looking Forward

    7:02

  • Creating Effective Social Media Videos Without Agency Production

    Complete Module 6 Video: 0:00 Introduction, 1:25 Authenticity Wins, 2:21 Your Smartphone is Enough, 5:21 The Mindset Shift, 11:08 Wrap-Up and Looking Forward

    12:03
04

Hands-On Video Creation with Your Smartphone

2 lectures • 21min

  • Shooting & Posting Your First Instagram Reel

    Complete Module 7 Video: 0:00 Introduction, 1:17 Shooting Your Video, 5:46 Editing with CapCut, 9:33 Posting to Instagram, 12:59 Wrap-Up and Looking Forward

    12:42

  • Creating Your Posting Topics

    Complete Module 8 Video: 0:00 Introduction, 1:16 Why a Topic Library Matters, 2:15 Building Your Topic List, 5:03 Using the Avatar Posting Topics Library, 7:26 Wrap-Up and Looking Forward

    8:19
05

Converting Views into New Patients

2 lectures • 24min

  • Driving New Patients With a Website Landing Page

    Complete Module 9 Video: 0:00 Introduction, 1:36 Why a Landing Page Matters, 6:01 The Three Key Elements, 10:41 Using the Landing Page Template, 12:04 Wrap-Up and Looking Forward

    12:53

  • Tracking Progress

    Complete Module 10 Video: 0:00 Introduction, 1:13 Why Tracking Matters, 1:58 Using Google Analytics and Staff Training, 6:46 The Tracking Spreadsheet, 10:28 Wrap-Up and Looking Forward

    11:13
06

Intermediate Posting Skills

4 lectures • 33min

  • YouTube Setup & Shorts Mastery

    Complete Module 1 Video: 0:00 Introduction, 1:26 Why YouTube & Shorts Matter for Dentists, 3:09 Setting Up Your YouTube Business Account, 5:51 Repurposing Reels as YouTube Shorts, 8:00 Wrap-Up and Looking Forward

    8:54

  • Facebook Business Page Setup & Reel Repurposing

    Complete Module 12 Video: 0:00 Introduction, 1:34 Why Facebook & Reel Repurposing Matter to Dentists, 3:14 Setting Up Your Facebook Business Page, 5:28 Repurposing Reels on Your Facebook Page, 7:17 Wrap-Up and Looking Forward

    8:15

  • LinkedIn Company Page Setup & Video Sharing

    Complete Module 13 Video: 0:00 Introduction, 1:38 Why LinkedIn & Video Sharing Matter for Dentists, 3:17 Setting Up Your LinkedIn Company Page, 5:40 Sharing & Reposting Videos on Your LinkedIn Page, 6:57 Wrap-Up and Looking Forward

    8:04

  • Creating Longer-Form YouTube Videos for Your Practice

    Complete Module 14 Video: 0:00 Introduction, 1:40 Why Longer-Form Videos on YouTube, 3:10 Shooting & Editing Horizontal Videos, 4:55 Creating & Using Thumbnails for Clicks, 6:08 Wrap-Up and Looking Forward

    7:55