Course Curriculum

Facebook Advertising in 2024 | Ultimate Facebook Ads Course

10sections
25lectures
4h 15mtotal

What you’ll learn

  • How to create effective Facebook ad campaigns.

  • Understanding the different ad formats and placements available on Facebook.

  • Targeting specific audiences to reach the right people for your business.

  • Setting up and optimizing a Facebook Business Manager account.

  • Conducting thorough audience research to identify ideal target segments.

  • Creating compelling ad copy and visuals that drive engagement and sales.

  • Implementing pixel tracking and conversion tracking for better campaign analysis.

  • A/B testing different ad variations to optimize performance in Facebook ads.

  • Budgeting and bidding strategies to maximize return on ad spend (ROAS) in Facebook ads.

  • Understanding the Facebook Ads Manager interface and campaign structure.

  • Leveraging Facebook's targeting options, including demographics, interests, and behaviors.

  • Utilizing custom and lookalike audiences to expand reach and target similar users.

  • Retargeting strategies to reach people who have already engaged with your brand.

  • Utilizing Facebook's ad scheduling feature for optimal campaign timing.

  • Strategies for creating high-converting landing pages for Facebook ads.

  • Analyzing and interpreting campaign metrics, such as click-through rate (CTR) and cost per acquisition (CPA).

  • Troubleshooting common issues and optimizing underperforming campaigns.

  • Utilizing Facebook's ad optimization features, such as automatic placements and campaign objectives.

  • Strategies for running successful ad campaigns during holidays and special events.

  • Harnessing the power of video ads and storytelling on Facebook.

  • Implementing effective call-to-action buttons and lead generation forms.

  • Understanding the role of Facebook's algorithm and how it impacts ad delivery.

  • Compliance with Facebook's advertising policies and avoiding ad disapprovals.

  • Scaling successful campaigns and budget management for larger ad spends.

  • Understanding the importance of ad frequency and managing it effectively.

  • Integrating Facebook ads with other marketing channels for a cohesive strategy.

  • Using retargeting ads to create personalized and dynamic ad experiences.

  • Strategies for split testing audiences, creatives, and offers for continuous improvement.

  • Harnessing the power of Facebook's audience insights and analytics tools.

  • Staying up-to-date with the latest Facebook ad features and industry best practices.

  • Advanced targeting techniques, such as layering multiple targeting options and excluding specific audiences.

  • Implementing dynamic product ads to showcase personalized recommendations based on user behavior.

  • Creating effective ad funnels and understanding the customer journey on Facebook.

  • Utilizing Facebook's split testing feature to compare different ad elements and optimize performance.

  • Strategies for targeting specific mobile device users and optimizing mobile ad campaigns.

01

Welcome to the Course

4 lectures • 5min

  • Welcome to the Course

    Become a matter certified Facebook ads expert in ten days with a 10.5-hour course covering the algorithm, business manager structure, optimizations, lookalike audiences, catalog ads, and creative testing.

    1:39

  • How to Go Through this Course

    Navigate this course at a suitable speed, typically 1x to 2x, and focus on campaign setup, conversion tracking, and the strategy sections.

    0:42

  • What to Expect?

    No prior experience is required; this course uses a proven structure to take you from zero knowledge to agency-level Facebook advertising expertise, with full support and answers to your questions.

    1:13

  • Who Am I?

    Learn from a decade of industry experience and $200 million in Facebook advertising spend, including work with Coca Cola and Candela Frasers property, plus algorithm-focused training.

    1:00
02

Facebook Advertising Fundementals

5 lectures • 20min

  • Facebook in a Nutshell

    Decode how the Facebook algorithm works and why brands invest on Meta platforms, focusing on Facebook, Messenger, and Instagram, with insight into the advertising pie and 2026 forecasted advertising revenue.

    3:32

  • What We Want vs What Facebook Wants?

    Align your goals with Facebook's data-driven advertising by focusing on generating leads and sales, tracking return on investment, and creating a profitable, win-win relationship between advertisers and Facebook.

    1:56

  • Facebook Structure & Objectives

    Discover how to structure a Facebook ad account with campaigns, ad sets, and assets, and tailor targeting by age, gender, and interests. Compare objectives like awareness, traffic, leads, and sales.

    6:48

  • Facebook Ad Formats

    Master Facebook ad formats including single image, video, carousel, and collection ads, and learn where ads appear—feeds, marketplace, stories, and reels.

    5:02

  • Facebook Ad Placements

    Explore where Facebook and Instagram ads appear, compare automatic versus manual placements, and focus on feed, stories, and reels placements to maximize purchases while maintaining client professionalism.

    2:41
03

Creating a Facebook Business Manager

1 lecture • 13min

  • Creating a Facebook Business Manager

    Create and configure your Facebook business manager, set up an ad account, payment methods, and pixels, then verify your domain and manage pages and Instagram assets in ads manager.

    12:53
04

Uploading the Pixel (Tracking)

3 lectures • 20min

  • Pixel Overview (Now it is under Datasets)

    Discover how to set up a Facebook pixel now under datasets, navigate from data sources to offline events, and follow the same pixel section steps to create the pixel.

    1:17

  • Uploading Pixel to Shopify

    Learn how to install the Facebook pixel on Shopify with the official app, enable conversion API tracking, and monitor events like page views and add to cart.

    10:51

  • Installing Pixel on Different CMS

    Install and configure the Facebook pixel on CMS like Thinkific and Shopify, add header code manually, and set up view content, add to cart, and purchase events.

    7:47
05

Domain Verification

1 lecture • 3min

  • Domain Verification

    Verify your domain in Facebook Business Manager by adding a domain, copying the meta tag, and pasting it into your CMS or analytics settings to ensure trust and prevent bans.

    2:48
06

Setting Up the Facebook Page Ready For Advertisement

1 lecture • 12min

  • Setting Up Your Facebook Page

    Set up a professional Facebook page for newsletter marketing by configuring a cover photo and profile picture, bio, name, and website link, then connect Instagram and prepare Ads Manager.

    11:34
07

2-Factor Authentication For Business Manager

1 lecture • 2min

  • 2-Factor Authentication

    Enable two factor authentication in Facebook business manager using an authentication app, scan the QR code, and verify your account to secure ads and prevent bans.

    1:54
08

Facebook Ads Campaign Creation

7 lectures • 2hr 3min

  • Ads Manager Overview

    Master Ads Manager basics for Facebook ads and build a mock campaign, navigating ads formats, assets, and audience targeting while tuning metrics, columns, and attribution to optimize sales and leads.

    16:23

  • Campaign Setup

    Navigate Ads Manager to set a sales campaign, selecting sales or leads as objectives, and configure manual settings, audience targeting, and budget controls for conversions.

    8:00

  • Ad Set Setup

    Set up ad sets by testing assets and using ad set budget optimization, target audiences across Australia, United States, United Kingdom, New Zealand, and assign the pixel for purchase events.

    13:54

  • Ad Setup

    Learn to set up Facebook ads by building campaigns, ad sets, and single-image creatives, choose placements, and use utm parameters to track landing-page performance.

    27:44

  • Ad Types That Works Every Single Time

    Explore 15 Facebook ad creatives that boost 2024 conversions, from UGC and unboxing to problem-solution and testimonial spans, with emphasis on native visuals over targeting.

    32:14

  • Testing Audiences in Your Facebook Ad Campaign

    Test multiple audiences and assets within separate ad sets to identify winning audiences and assets, then scale with campaign budget optimization (CBO) and an upsell sequence.

    16:05

  • When to Pause an Adset?

    Learn when to pause an ad set in Facebook ads for e-commerce by evaluating amount spent against product cost, CPM, CTR, and add-to-cart metrics to optimize creatives and budget.

    8:29
09

Facebook Ads Optimization

1 lecture • 40min

  • Facebook Ads Optimization

    Learn to optimize Facebook ads by analyzing ROAS, CPM, CTR, and cost per purchase across campaigns, ad sets, and ads, then test creatives and placements.

    39:43
10

Creative Testing Campaign

1 lecture • 19min

  • Facebook Ads Creative Testing Campaign

    Run a creative testing campaign with multiple ad sets and creatives to compare performance. Run equal budgets for a week to avoid misleading results and optimize winners.

    18:42