Course Curriculum

Ultimate LinkedIn Ads Course | LinkedIn Advertising in 2026

10sections
29lectures
4h 45mtotal

What you’ll learn

  • You will learn the Linkedin ads metrics.

  • You will learn Linkedin ads campaign structures.

  • You will learn Linkedin ads ad formats.

  • You will learn Linkedin ads campaign set ups.

  • You will learn Linkedin message ads.

  • You will learn Linkedin conversation ads.

  • You will learn Linkedin single image ads.

  • You will learn Linkedin video ads.

  • You will learn Linkedin carousel ads.

  • You will learn Linkedin document ads.

  • You will learn creating forms in Linkedin ads.

  • You will learn generating high quality leads with Linkedin ads.

  • You will learn the industry benchmarks of metrics on Linkedin ads.

  • You will learn how to indentify problems within your campaigns.

  • You will learn how to set start and end dates on your Linkedin ads campaigns.

  • You will learn the Linkedin ads targeting

  • You will learn setting up conversion tracking with Linkedin ads.

  • You will learn mistakes people make with their Linkedin ads.

  • You will learn what makes people click on an ad on Linkedin.

01

Linkedin Ads Fundementals

5 lectures • 26min

  • Introduction

    Explore why and how to advertise on LinkedIn, learn to run LinkedIn ads like a pro, and master the platform’s nuances for recruiters, business owners, and digital marketers.

    1:00

  • Important Facts About Linkedin Ads

    Explore why LinkedIn ads reach decision makers among 930 million users, command higher costs, and yield higher lead quality and conversion rates than Facebook for lead generation.

    4:52

  • What Should Be Our Goal in Linkedin Ads?

    On LinkedIn, prioritize B2B lead generation and selective awareness for high-ticket offerings. Use targeted, trust-building interactions and phone conversations to convert rather than relying on online ordering.

    6:43

  • Linkedin Ads Campaign Structure

    Learn the LinkedIn ads campaign structure, including campaign groups, campaigns, and ads, plus budget optimization, objectives, targeting, ad formats, placements, and conversion tracking.

    8:23

  • Linkedin Ads Objectives

    Discover LinkedIn ads objectives, from brand awareness to conversions, including traffic, engagement, video views, lead generation, and job applications, with guidance for recruiters and talent leads.

    5:23
02

Linkedin Ad Metrics (101)

1 lecture • 21min

  • Linkedin Ads Metrics

    Core delivery metrics Impressions how many times your ad was shown Reach how many unique people saw your ad Frequency how often the same person sees your ad Engagement and interest metrics CTR click through rate how often people click after seeing the ad Clicks total number of clicks generated Engagement rate how often people interact with the ad Video views number of times the video was watched Video view rate percentage of impressions that turned into views Average watch time how long people stay watching your video Cost efficiency metrics CPC cost per click how much you pay for each click CPM cost per thousand impressions how expensive it is to reach people Cost per video view how much each video view costs Lead generation and conversion metrics Leads total number of leads captured Conversion rate percentage of users who complete the action Cost per lead CPL how much each lead costs Form completion rate how many people finish the lead form Drop off rate where users abandon the form Revenue and pipeline metrics B2B critical Cost per opportunity cost to generate a real sales opportunity Cost per meeting booked cost per booked sales call Cost per SQL cost per sales qualified lead Pipeline value generated dollar value added to sales pipeline Revenue influenced revenue touched by ads ROAS return on ad spend when revenue is tracked Audience and quality indicators Job title performance which roles convert best Company size performance which company sizes perform best Industry performance which industries respond best Seniority performance decision maker vs junior response Matched audience size how well your targeting matches LinkedIn data Audience saturation signals when costs rise and results drop Scaling and optimisation signals CTR above 0.6 percent healthy cold traffic signal CTR above 1 percent strong message match Lead form completion above 10 to 15 percent good quality traffic CPL trending down improving efficiency Frequency under 4 avoids audience fatigue

    21:22
03

Linkedin Ads Ad Formats

1 lecture • 13min

  • Linkedin Ads Ad Formats

    Which one of the ad formats are you likely to launch your campaign with?

    13:05
04

Creating a Linkedin Ads Campaign

6 lectures • 1hr 5min

  • Navigating to Linkedin Ads

    Learn to navigate LinkedIn ads from your personal profile by creating a company page, using the advertise button, and understanding campaign groups, audiences, and ad levels.

    5:56

  • Linkedin Ads Campaign Group Settings

    Create and manage a LinkedIn ads campaign within a campaign group, selecting classic delivery, permanent location Australia, English, and targeted company, industry, and job seniority; explore retargeting options.

    26:48

  • Linkedin Ads Campaign Settings

    Create and optimize LinkedIn ad campaigns by drafting new ads with AI, uploading square creatives, crafting concise headlines and primary text with a learn more CTA, and testing multiple variations.

    8:32

  • Linkedin Ads Ad Creation

    Create LinkedIn ads with compelling creatives and precise targeting to optimize lead gen forms. Explore ad setup—from image and copy to privacy policy and tracking—with a preview of pixel strategies.

    12:58

  • Where Do Leads Populate?

    Learn where LinkedIn ad leads appear in the campaign manager by navigating to lead gen forms under assets, with leads populating under each form, and prepare to install the pixel.

    0:49

  • Structuring the Campaign Group (Adding More Campaigns)

    Structure multiple campaigns under a single LinkedIn ad campaign group, testing different audiences via varied job titles, company revenues, and product interests for lead generation.

    10:19
05

Creating a Linkedin Ads Insight Tag

1 lecture • 10min

  • Setting Up the Insight Tag

    Set up the LinkedIn insight tag to track conversions and leads, using Google Tag Manager for page view and event tracking, including thank you page or button clicks.

    10:05
06

Creating Campaigns For Various Linkedin Ad Types

8 lectures • 1hr 7min

  • Linkedin Video Ads

    Duplicate the campaign group to run a video ad, upload a 1:1 video, set the url and headline, disable audience expansion, and test multiple video ads with a three-second hook.

    7:26

  • Carousel Ads

    Create a lead-generation carousel campaign on LinkedIn, choosing between storytelling and feature-focused slides, set targeting with saved audiences, select conversion actions, and explore bidding options.

    10:47

  • Linkedin Text Ads

    Create attention grabbing headlines and descriptions for LinkedIn text ads. Set budgets and bid strategies within campaign groups and the ad creation process.

    5:12

  • Linkedin Spotlight Ads

    Learn how to use LinkedIn spotlight ads for brand awareness with manual bids and impressions, including campaign duplication, audience settings, and the limits on conversions.

    7:23

  • Linkedin Follower Ads

    Learn LinkedIn follower ads and how campaign objectives affect ad types, from single image to spotlight, while growing your company page with a followers campaign.

    4:13

  • Linkedin Message Ads

    Learn how to create and optimize LinkedIn message ads for lead generation, covering campaign setup, sender selection, personalization, lead forms, banner, landing pages, and managing leads in campaign manager.

    9:56

  • Linkedin Document Ads

    learn to create LinkedIn document ads, target audiences up to 100,000 by job title and company size, configure lead gen forms, track leads, and optimize with budget and bidding settings.

    6:15

  • Linkedin Conversation Ads

    Explore LinkedIn conversation ads to generate leads with a hands-on setup—from campaign groups and manual bidding to crafting native, chatbot-like conversations and lead forms.

    15:45
07

Linkedin Ads Advanced Audiences

3 lectures • 37min

  • Linkedin Ad Audience Types & When Should You Start Using Them?

    Explore advanced LinkedIn audiences, including list uploads, lookalike and predictive audiences, retargeting strategies, and third-party data, with a practical 300-person minimum to start.

    14:56

  • Why We Retarget People?

    Retargeting on LinkedIn addresses objections, nurtures warm leads, and re-engages abandoned forms with tailored ads. Use custom audience segmentation to tailor messages and time-sensitive offers.

    6:09

  • Retargeting Stages

    Master retargeting stages in LinkedIn ads by crafting segment-specific messaging that acknowledges past ad views, uses compelling USPs, and tests formats, testimonials, and offers to convert leads into customers.

    16:06
08

Linkedin Ads Bidding Strategies

1 lecture • 11min

  • Linkedin Ads Bidding Strategies

    discover LinkedIn ads bidding strategies: maximum delivery, cost cap, and manual bidding. start with maximum delivery to gather data, and use cost cap or manual bidding only when appropriate.

    11:22
09

Linkedin Ads Benchmarks

2 lectures • 16min

  • Linkedin Ads Benchmarks

    Explore LinkedIn ads benchmarks for CTR, CPC, CPM, and cost per lead across ad formats and industries, with focal points on targeting and how averages vary.

    8:17

  • How to Identify Problems With Your Ad Campaign?

    Identify problems in your LinkedIn ads by reverse-engineering from conversion rate, lead form quality, and CTR, then optimize creative, USP clarity, website speed, and targeting to lower CPM and CPL.

    7:55
10

Analyzing Linkedin Ads

1 lecture • 17min

  • Analyzing Linkedin Ads

    Analyze powerful and weak LinkedIn ads, study the ad library examples, and master the hook, concise copy, and visual design to boost retention and conversions.

    16:41