Course Curriculum

Ultimate Social Media Marketing 2026 + Master 9 Ad Platforms

10sections
106lectures
7h 53mtotal

What you’ll learn

  • Crafting Effective Social Media Strategies: Develop goal-oriented marketing plans tailored to brand objectives across multiple platforms.

  • Content Creation for Engagement: Create compelling content optimized for each platform’s unique audience and format.

  • Meta Ads Mastery: Build and optimize high-ROI ad campaigns on Facebook and Instagram using Meta’s ad platform.

  • Pinterest Ads for Visual Marketing: Leverage Pinterest’s ad tools to drive traffic and sales through visually appealing campaigns.

  • X Platform Advertising: Utilize X’s ad tools to promote content and engage with niche communities effectively.

  • Snapchat Ads for Gen Z Reach: Create dynamic Snapchat ad campaigns to capture the attention of younger demographics.

  • Quora Ads for Thought Leadership: Use Quora’s ad platform to position brands as authorities in specific niches.

  • Budget Optimization Techniques: Allocate ad budgets efficiently to maximize ROI across all nine platforms.

  • Trend Spotting and Adaptation: Stay ahead of 2025 social media trends to keep campaigns relevant and effective.

  • Compliance and Ad Policies: Navigate platform-specific ad policies to ensure campaigns meet guidelines and avoid bans.

  • Audience Targeting Techniques: Master audience segmentation and targeting to maximize engagement and conversions.

  • Analytics and Performance Tracking: Use analytics tools to measure campaign success and optimize strategies in real-time.

  • LinkedIn Advertising for B2B: Create targeted LinkedIn ad campaigns to reach professionals and decision-makers.

  • TikTok Ads for Viral Growth: Design creative TikTok ad campaigns to tap into trends and engage younger audiences.

  • Reddit Ads for Community Engagement: Run targeted ads on Reddit to connect with highly engaged, niche subreddits.

  • ShareChat Ads for Regional Markets: Develop localized ad strategies on ShareChat to target India’s diverse audience.

  • Cross-Platform Campaign Integration: Coordinate campaigns across multiple platforms for consistent messaging and impact.

  • A/B Testing for Ads: Implement A/B testing to refine ad creatives, copy, and targeting for better performance.

  • Influencer Marketing Strategies: Collaborate with influencers across platforms to amplify brand reach and credibility.

  • Scaling Successful Campaigns: Learn techniques to scale high-performing campaigns while maintaining efficiency and results.

01

Introduction of this Course!

2 lectures • 10min

  • What is Social Media Marketing

    Discover what social media marketing is and how it drives brand awareness, traffic, leads, and revenue across major platforms through content creation, community management, and paid advertising and influencer partnerships.

    4:09

  • Marketing Mythbusters

    Bust common social media myths to build a long-term, data-driven strategy. Focus on quality followers, platform relevance, and proactive handling of feedback to drive measurable results.

    5:23
02

Branding and Content

18 lectures • 1hr 19min

  • Branding Introduction

    Develop branding that crafts identity, image, and voice for your business to connect with audiences on social media through visual identity, brand voice, values and mission, and authentic, user-generated storytelling.

    2:16

  • What Makes a Powerful Brand?

    Craft a powerful brand by establishing a clear identity across platforms, with a distinct logo and color scheme, an authentic voice, and consistent messaging that resonates and builds trust.

    2:34

  • Make a Brand Style Guide

    Create a brand style guide covering logos and logo usage, colors, typography, tone of voice, mission, and usage rules; include customer profiles and brand assets with examples from leading brands.

    6:07

  • Content Marketing 101

    Clarify your brand and audience to guide content marketing, then match platform strengths to business needs and craft content that teaches, motivates, entertains, and understands user pain.

    4:32

  • Get Endless Content Ideas

    Discover how to generate endless content ideas for your brand using tools like Answer the public, Answer Socrates, Google questions, and the meta ad library, plus saving inspiration on Instagram.

    4:18

  • Get To Know Canva

    Explore Canva's navigation and features for social media content creation, including templates, brand kits, color palettes, fonts, and assets, to build high-quality content across multiple brands.

    5:17

  • Find Free to Use Content

    Explore free content sources for social media marketing, such as Unsplash, Pexels, and Pixabay, and learn to collect, download, and import images, videos, and audio into Canva and YouTube Studio.

    6:04

  • Design Powerful Graphics

    Design powerful graphics for social media marketing using Canva templates, brand kit, and editable pages. Learn to customize fonts, colors, images, and download options, including per-page exports and GIF conversions.

    7:32

  • Make Captivating GIFs

    Explore how to create captivating gifs for social media marketing using Canva, by adding video elements to images, dragging them in, and adjusting the gifs to run smoothly.

    1:40

  • Create Powerful Videos

    Create powerful Instagram reels with Canva by using reel templates, adding videos from Canva or Pexels, and customizing with text, backgrounds, and timing for a polished video.

    6:17

  • Other Powerful Video Styles

    Discover video styles for social media with Canva templates for Pinterest, Descript transcripts, and CapCut editing with captions and ai effects.

    6:13

  • Develop Customer Profiles

    Develop customer profiles to guide social media marketing by answering five categories—goals and values, pain points, objections, interests—and tailor campaigns to the right audience, increasing relevance and sales.

    3:21

  • Make Them Feel First

    Make customers feel first by highlighting benefits over features, entertaining to educate, and showing how the product solves problems for stronger engagement.

    2:24

  • Master Compelling Copywriting

    Master compelling copywriting for social media marketing by writing with clarity, an authentic, informal voice, using active language, power words, clear calls to action, and a swipe-file approach.

    6:06

  • Viral Hooks

    learn why viral hooks grip viewers in the first seconds of video content, across long and short formats, driving urgency, engagement, and higher click-through rates in social media marketing.

    2:46

  • Hashtags & Accessibility

    Master hashtags and accessibility to target the right audience with specific, public, well-formed tags. Use closed captions and ensure color contrast to improve accessibility across videos.

    4:11

  • AI for Epic Images

    Learn to generate high quality AI images for social media marketing by crafting prompts with ChatGPT and using tools like Leonardo AI, Unsplash, or Pexels, with client approval.

    3:01

  • AI for Quick Videos

    Explains using ai video tools to generate social media videos via prompts, tailored for Instagram Reels about first-time home buyers in Brisbane, with hooks, visuals, and a call to action.

    3:53
03

Social Media Platforms

24 lectures • 1hr 52min

  • Why to Use Facebook To Market Your Business

    Facebook marketing drives business growth with billions of active users, high reach and virality, real profiles, and a powerful ads platform for traffic, branding, leads, and sales.

    6:45

  • How to Create A Facebook Page

    Learn to create a Facebook business page from your account by providing a name, selecting categories, writing a bio, and adding a logo and cover photo.

    2:58

  • How to Create A Facebook Profile Image

    Create a Facebook profile image for your brand using Canva, design a 540 by 540 logo with background and initials, then upload it to your page to boost brand impact.

    3:56

  • How to Design A Facebook Cover Image

    Design a branded Facebook cover image in Canva at 820 by 312 pixels. Add text that defines your offer, upload the cover, and save changes to drive website traffic.

    3:22

  • How to Update Your Pages Info And Preferences

    Update your Facebook page by filling in business information, linking WhatsApp and website, adding contact details, service area, pricing, and services to help customers find and engage with you.

    2:24

  • How to Post About On Your Facebook Page

    Post on your Facebook page with products and services, course pages, and blogs to drive traffic, then review competitor pages like Udemy and Skillshare to inform content strategy.

    9:57

  • How to Promote Your Page And Get Likes & Engagement

    Promote your Facebook page to boost likes and engagement by inviting friends, sharing the page link on your profile and emails, and personally reaching out to Gmail and LinkedIn contacts.

    12:12

  • What is The Difference Between Likes and Followers

    Learn the difference between likes and followers on a Facebook page. Discover how likes reflect audience appreciation of content, while followers indicate a desire for future updates and ongoing engagement.

    2:10

  • X [Twitter] for Beginners

    Explore X, also known as Twitter, as a platform for brand interaction and customer service. Post authentic, concise content on trends; keep posts short under 50 characters with two hashtags.

    3:12

  • Set Up Your X [Twitter] Account

    Set up your ECS X account on x.com, customize the business profile with a Canva banner, upload a PNG image, and start posting to your X community.

    3:27

  • How To Use X [Twitter]

    Navigate the X platform interface to search, follow, and explore trends, news, and communities. Post media, create spaces, join groups, and use AI prompts with grok to enrich content.

    5:28

  • LinkedIn for Beginners

    Explore LinkedIn as a business network that connects professionals, boosts profile visibility with photos, and uses images and long-form posts to drive B2B engagement.

    2:36

  • How to Use LinkedIn Profiles

    Explore how to build and optimize a LinkedIn profile, including headline, about, experiences, education, skills, certifications, projects, and a custom URL, plus connecting, searching, and running ads.

    5:03

  • Create a LinkedIn Page

    Learn how to create a LinkedIn company page, customize it with name, logo, and cover image, and start posting, events, polls, and hiring updates to engage your community.

    4:08

  • How to Use Facebook

    Learn to post content on a Facebook page using light, conversational posts and brand examples, then manage messages with Meta business tools and set up instant replies and away messages.

    5:41

  • Instagram for Beginners

    Learn how to use Instagram for business marketing with stories, reels, and live video to boost engagement and product discovery.

    6:08

  • Pinterest for Beginners

    Discover how Pinterest acts as a search engine, directing users to external websites and fueling inspiration and shopping for decor, food, and ideas.

    3:50

  • Set Up Your Pinterest Account

    Set up your Pinterest account and convert it into a business profile for marketing, describing your services, enabling advertising, and uploading a profile image and cover photo.

    3:55

  • How to Use Pinterest

    Master Pinterest for business by creating pins and boards, optimizing keywords, linking to your site, and publishing organic pins to reach customers.

    5:21

  • TikTok for Beginners

    Leverage TikTok's short, authentic videos, with 9:16 verticals, sound on, creator recommendations, and hashtags to drive traffic, engagement, and sales.

    3:26

  • Set Up Your TikTok Account

    Set up a TikTok account for yourself or clients, sign up via Google, Facebook, or email, and configure privacy, ads preferences, and a business account with verification.

    3:41

  • YouTube for Beginners

    Leverage YouTube for social media marketing by creating audience-focused, high-value videos, optimized with titles and thumbnails, for long-term brand growth and influencer marketing.

    5:31

  • How to Use YouTube

    Learn to use YouTube for your brand by setting up a channel, uploading videos with titles, descriptions, and thumbnails, and managing playlists, end screens, cards, subtitles, and publishing options.

    3:47

  • Video Topic Research

    Learn to research YouTube video topics using Google search and YouTube search, evaluate ideas by views, and use keywords everywhere to identify strong, on-topic ideas for your content.

    3:18
04

Paid Social Ads

6 lectures • 24min

  • Paid Ads Introduction

    Master paid ads across social media platforms, learn to create campaigns, target audiences, monitor performance, and optimize budgets to drive traffic, leads, and sales with measurable ROI.

    4:57

  • How Powerful Are Facebook Ads?

    Discover how Facebook ads drive leads, branding, awareness, and sales through catalog and shopping campaigns, reels, and case studies.

    7:06

  • LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.

    Discover how LinkedIn ads work, including targeting by location, job function and title, field of study, and experience, and set up a Campaign Manager account to create campaigns.

    4:08

  • Pinterest Ads Overview

    Discover Pinterest ads, including sponsored pins that blend with organic content to boost brand awareness, traffic, and conversions in discovery-mode, immersive home feeds, search results, and category feeds.

    2:46

  • X Ads Overview

    Learn the X ads overview, including Twitter and X ads ecosystem, formats like promoted, vertical, amplify, and takeover, with audience targeting and cross-platform placements.

    3:10

  • TikTok Ads Overview

    Explore the TikTok ads overview and how it reaches target audiences with short form vertical video. Learn ad formats and placements, from in-feed to brand takeover and branded hashtag challenges.

    2:21
05

Social Media Strategy

4 lectures • 15min

  • Why You Need a Strategy

    Identify a social media strategy by clarifying five inputs—customers, industry, business model, goals, and budget—then tailor paid and organic tactics for clients like e-commerce and service-based brands.

    3:25

  • Get to Know The Business

    Audit the business and brand before marketing by evaluating social branding, posting frequency, engagement, paid ads, and hashtags to align social strategies with smart, measurable goals.

    4:14

  • Get to Know The Competition

    Research competitors with ad libraries from Facebook, LinkedIn, TikTok, and Pinterest to inform your social media strategy, then save ideas in a swipe file with Metrical to shape Instagram content.

    4:26

  • Collaborate With Others

    Collaborate with others to boost brand awareness and website traffic through podcasts, live interviews, guest posts, and influencer partnerships, while aligning with your brand vision and clear value pitches.

    2:28
06

Optimize Your Workflow

9 lectures • 33min

  • Craft Consistency

    Craft consistency by batching content in a focused session and scheduling it with analytics-based adjustments. Plan a weekly content calendar, using Canva or Notion templates to automate posts with buffer.

    3:30

  • Meta Business Suite

    Master meta business suite as a scheduler to post, reel, and story to Facebook and Instagram, set future dates, connect Instagram, and run a/b tests.

    3:32

  • Schedule Through Metricool

    Explore Metricool to schedule posts across Facebook, Instagram, TikTok, and YouTube, link ad accounts, run campaigns from the platform, and batch content for monthly automation.

    5:11

  • Tool #1: Manychat - Creating your account

    Create your Manychat account to automate messaging across Instagram, Facebook Messenger, and WhatsApp, an AI-based tool. Connect your channel, choose a page, and set up 24/7 automated messages.

    4:25

  • Creating a chatbot for Facebook

    Learn to create a Facebook Messenger chatbot using Manychat templates, set up conditional flows, collect emails with a lead magnet, and publish the bot to Facebook Messenger.

    5:27

  • Accessing the chat data and conversation history

    Access and analyze chat data from the live chat panel to improve customer interactions, collect contact details, and target follow-ups based on reviews and ratings.

    1:47

  • Customizing your chatbots for other goals

    Customize your chatbots for specific goals by configuring greeting texts, welcome messages, default replies, and opt-in or opt-out automations in Manychat to enhance user experience.

    2:08

  • Creating chatbot for Instagram, SMS or WhatsApp

    connect Instagram, SMS, and WhatsApp channels on Manychat to build customizable flows, triggers, and templates that automate messaging and opt-in processes for product launches.

    4:11

  • Installing the Chatbot on your website

    Install the chatbot on your website using the Messenger referral URL from ManyChat, paste it into a website button, and open Messenger in a tab to start the welcome flow.

    3:17
07

Introduction to Community

11 lectures • 50min

  • What is an Online Community?

    Online communities are internet-based groups formed by people with shared interests who learn and achieve together. They foster learning, information exchange, and human connections across online, offline, or hybrid formats.

    6:15

  • Why Should You Start an Online Community?

    Learn why starting an online community addresses our crowded, lonely digital world by fostering belonging, loyalty, and authentic feedback, helping brands stand out and boost retention.

    5:41

  • Recommend Tools and Apps for Creating an Online Community

    Use tools such as Facebook groups, Slack, Discord, Mighty Networks, and Reddit to build and manage an online community, with email marketing and video conferencing to engage members.

    6:24

  • How to Grow Your Online Community

    Grow your online community by engaging existing customers with invites, Facebook groups, and email campaigns, and attract new members via exclusive paid or free communities, organic social, and Google search.

    3:52

  • How to Create More Engagement in Your Community

    Discover how to build an engaged community by delivering exclusive, valuable content that members want, fostering self-sustaining conversations, and empowering trusted members as moderators who answer questions and promote growth.

    5:22

  • Quick Tips for Increasing Engagement

    Establish a routine of consistent posting and proactive moderation to boost engagement, keep content on topic, and invite ongoing member feedback.

    4:27

  • Best Types of Posts to share in Your Community

    Explore types of posts that boost community engagement, including activity-oriented prompts, polls, and live or recorded videos, while emphasizing authenticity and human connection.

    3:46

  • Make Consistent Posting Easier

    Create a content calendar to schedule regular posts and use automation tools to streamline publishing. Repurpose archive content, batch-create for the next month, and crowdsource ideas.

    4:53

  • Content Tools & Apps I Use to Create and Automate Posts

    Explore Canva.com, Box.com, record post, and later.com for creating and automating posts, scheduling weekly content, and running contests to boost engagement on Instagram and Facebook.

    3:39

  • Make Your Posts Count More and Increase Engagement

    Prioritize video content to excite the audience and boost engagement, use announcements and tagging, reply to comments, and apply a Canva brand kit with pinned posts for key content.

    3:17

  • Use Analytics to Grow Your Community

    Use analytics to grow your community by analyzing post performance, optimizing what works, rewarding active champions with giveaways, and tailoring content to demographics.

    2:38
08

Introduction to AI for Social Media Marketing

24 lectures • 1hr 35min

  • Introduction to AI for Social Media Marketing

    Explore how to use AI tools to generate, manage, post, and schedule social media content, and to communicate with users, customers, and clients for business and client campaigns.

    0:42

  • Come Up with Great Social Media Post Ideas with ChatGPT

    Generate targeted social media post ideas with ChatGPT for digital marketing, drilling down into topics like educational infographics and content marketing, then turn ideas into blog posts.

    4:09

  • Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)

    Convert blog ideas into complete social media posts for Instagram and Facebook using ChatGPT, with hashtags, emojis, and calls to action.

    3:36

  • Come Up with Social Media Post Ideas with Google Gemini

    Generate social media post ideas for beginners using Google Gemini to craft prompts. Expand these ideas into posts across platforms to drive traffic and build content.

    2:04

  • Create Social Media Polls with Google Gemini

    Explore how to create engaging social media polls with Google Gemini, customize polls with multiple options or article-based prompts, and tailor content to boost audience interaction.

    2:12

  • Social media content opportunities with ChatGPT

    Discover how ChatGPT unlocks social media content services, from content calendars and posts to captions, hashtags, stories, articles, and bios, on marketplaces like Fiverr.

    3:29

  • Case Study: Content Calendar & Social Media

    View a real life case study on creating two months of Facebook and Instagram content calendars and social media posts for clients, using prompts to deliver captions and Fiverr services.

    8:28

  • Case Study: Writing Social Media Posts & Promotional Emails with ChatGPT

    Learn to generate social media posts and promotional emails with ChatGPT, customizing tone, emojis, and calls to action for platforms like Instagram, Twitter, and Facebook, including course links.

    3:39

  • Key Capabilities of Generating Content with ChatGPT for Social Media Marketing

    Discover how ChatGPT supports social media marketing by brainstorming goals, creating personas, audience insights, competitor analysis, generating captions and hashtags, and scheduling content across Twitter, Facebook, and LinkedIn.

    2:38

  • Other AI Tools for Social Media Marketing: Gemini, Claude & More

    Compare Google Gemini, Claude, and ChatGPT for social media content creation, testing prompts and responses, crafting posts, visuals, and hashtags, and exploring platform differences for better outcomes.

    2:47

  • Generate Optimized Social Media Posts & Captions with ChatGPT for Any Platform

    Generate platform-optimized social media posts and captions with ChatGPT by tailoring tone, style, and emojis for Facebook, LinkedIn, Twitter, and beyond.

    3:56

  • Write Longer-Form Blog Content to Promote on Social Media with ChatGPT

    Generate a 700–800 word blog from a keyword like habits to overcome writer's block, then promote it on Facebook with varied posts, hashtags, and optimization tips using ChatGPT.

    2:50

  • Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant

    Generate a year’s worth of social media posts with ChatGPT by crafting prompts that output up to 100 unique posts for your audience, including tips, tricks, hacks, and tools.

    3:47

  • Create Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPT

    Explore how to use ChatGPT to craft platform-specific social media content for various goals—email growth, product sales, engagement, polls, and video ad scripts across platforms like Facebook and LinkedIn.

    7:41

  • Recommended Software to Further Automate Social Media Marketing

    Explore social media management platforms that automate posting across multiple profiles like Facebook, Instagram, Twitter, and LinkedIn, using ChatGPT to compare pros, cons, pricing (monthly and yearly), and free trials.

    2:42

  • Tool #1: Content generation for Website, Blogs and Social Media

    Learn how Jasper AI accelerates content generation for blogs, ads, social media, and websites using templates, headlines, SEO keywords, and structured content options.

    12:46

  • Introduction to AI Social Media Tools and why it's important for your business

    Discover how AI tools streamline social media content creation, enabling consistent posts and a 52-week content plan to grow your online presence.

    2:24

  • Tool: Lately - Auto Generated Social Media posts

    Generate social media posts from long-form content with Lately, an AI tool that learns your audience and repurposes video, audio, or text into multilingual posts with a custom writing model.

    3:43

  • What is Social Media automation and why is it important for your business

    Learn how social media marketing and automation with chatgpt help you select a platform, set posting frequency, and generate content ideas for articles, videos, posts, and podcasts.

    2:56

  • Overview of the Social Media automation strategy

    Define a social media automation strategy by identifying tasks to automate, automate posting, scheduling, republishing, curating content, chat bots, and analytics reports across Facebook, Instagram, and LinkedIn to boost ROI.

    3:18

  • Tool for Social Media Automation: SocialBee

    Explore social media automation with SocialBee, an AI-powered social media management tool that lets you connect accounts, create posts, and schedule multi-platform publishing for faster content delivery.

    2:04

  • Social Media post schedule and automation

    Learn to schedule posts across multiple platforms, preview multi-platform formats, customize per platform with photos, videos, Canva integration, and posting times.

    4:59

  • Social media reposting automation

    Learn how to automate social media reposting, manage drafts and content approvals, and categorize posts for scheduling and queueing. Repurpose content to extend reach and keep posts cycling until expiry.

    6:00

  • Setting up your social media automation schedule

    Learn how to schedule social media posts using the calendar, select times and categories, and enable automatic posting on a recurring Tuesday and Friday schedule.

    1:52
09

Introduction to Social Media Ads

1 lecture • 1min

  • Social Media Ads Introduction

    Explore how social media platforms work, run campaigns, and apply audience and location targeting to promote products and services, then decide which platforms to use for your business and clients.

    0:57
10

Facebook Ads Basics

7 lectures • 55min

  • Facebook Ads Basics - What We will Cover

    Explore Facebook ads basics to grow your business with traffic, sales, and leads, and master the ad system, how the auction works, setup, policies, and campaign structure through hands-on practice.

    1:29

  • How Powerful Are Facebook Ads?

    Discover how Facebook ads drive leads, branding, awareness, and sales, with case studies showing Advantage Plus catalog ads boosting leads and reducing cost per lead.

    7:06

  • How Do Facebook Ads Work - The Auction

    Learn how the Facebook ads auction selects ads for audiences likely to engage across Facebook, Instagram, and Messenger, using total value from bidding, estimated action rates, ad quality, and targeting.

    4:47

  • Facebook Ad Structure

    Discover the Facebook ads structure, from campaigns with objectives to ad sets for audiences and placements, and ads with creatives, plus A/B testing and optimization.

    4:10

  • How To Set Up Your Facebook Ads Account

    Learn how to open and activate a Facebook ads account by using a page, navigating the ads manager, and configuring billing, payment details, and spending limits to run ads.

    2:57

  • Facebook Ads Metrics

    Explore key Facebook ads metrics like impressions, link clicks, CTR, budget, amount spent, CPM, results, return on ad spend, and reach to optimize and measure campaign performance.

    12:01

  • Facebook Ads - Account Navigation

    Explore the Facebook ads account by navigating campaigns, ad sets, and ads; perform edits, duplicates, pins, and A/B testing, and generate reports with key metrics.

    22:15

  • Facebook Ads Assignment

    Activity