Course Curriculum

Ultimate Social Media Marketing Mastery | 41 Courses in 1

10sections
192lectures
23h 16mtotal

What you’ll learn

  • How to create a full-funnel social media marketing strategy

  • The difference between paid and organic social media marketing

  • How to run high-ROI Facebook and Instagram ad campaigns

  • Proven tactics for TikTok growth and viral content

  • How to grow a brand using LinkedIn marketing for B2B

  • How to write high-converting ad copy for social media marketing

  • Best practices for creating Instagram Reels, Stories, and Posts

  • How to track and analyse social media marketing results with data

  • How to use Canva, CapCut, and other tools for content creation

  • How to structure content calendars for consistent posting

  • How to build and scale a social media marketing agency

  • How to repurpose content across YouTube Shorts, TikTok, and Reels

  • How to build an audience without spending money on ads

  • How to launch and promote products with social media marketing

  • How to grow email lists using social media marketing funnels

  • How to target the right audience with advanced ad strategies

  • How to use AI tools to streamline your social media marketing workflow

  • How to create lead magnets that convert through social media

  • How to set up retargeting campaigns that bring users back

  • How to stay ahead of trends in the fast-changing world of social media marketing

01

Introduction

3 lectures • 6min

  • Welcome to the course

    Discover strategies for organic and paid social media marketing across platforms, learn the latest updates, and earn a certification to advance your business or career.

    0:49

  • What will you get out of this course?

    Elevate your social media marketing career with an internationally valid certificate, learn to run ads, manage profiles, and grow an agency or freelance practice with organic and paid strategies.

    2:22

  • What to expect from this course?

    Learn to grow your brand on social media by mastering organic and paid strategies across channels like Facebook, Instagram, and Pinterest, using posting schedules, hashtags, scripts, and practice tests.

    2:27
02

Meet Your Instructor

1 lecture • 5min

  • Meet Your Instructor

    Meet your instructor, a marketing expert with economics and marketing degrees, 100 million ad spend on Google and Meta, 77,000 students, and brands like Starbucks in social media marketing.

    4:41
03

What is Social Media Marketing?

2 lectures • 13min

  • What is social media marketing?

    Explore social media marketing in the attention economy, where attention is the currency, and learn paid and organic strategies to monetize views on TikTok and Instagram.

    5:01

  • The difference between paid and organic social media marketing.

    Evaluate paid versus organic social media marketing by comparing reach, speed, and targeting. Use free organic content to build trust while paid ads test messages and drive sales.

    8:07
04

TikTok Marketing

68 lectures • 5hr 46min

  • The rise of TikTok: Why it’s still the best organic platform in 2025

    discover why TikTok is still the best organic platform in 2025, where one post can go viral without followers, driven by interest-based discovery and storytelling.

    4:18

  • TikTok vs Instagram, YouTube Shorts, Reels

    Compare TikTok, Instagram Reels, and YouTube Shorts to show how content style, in-app editing, and the algorithm affect reach, monetization, and opportunities like live gifts and shopping.

    5:59

  • TikTok’s user demographics and behavior

    Analyze TikTok's diverse demographics and behavior, including Gen Z, millennials, Gen X, and boomers, with fast-paced, sound-on content and trend-driven strategies for wellness, business, and motivation.

    4:13

  • Organic reach potential vs other platforms

    Explore TikTok's superior organic reach versus other platforms, from a 200-view test to viral levels, and see how performance over popularity and zero follower base unlock broad reach.

    4:17

  • Monetization paths from organic growth

    Explore monetization paths for creators with zero to large audiences, from TikTok creator rewards to shop, sponsored posts, UGC, and selling digital products or services.

    6:38

  • Home Screen: Live vs STEM vs Explore vs Following vs For You vs Search

    Explore the platform's home page layout, including for you, following, explore, stem, and live sections, and learn how to navigate search, discover marketing content, and manage creators and profiles.

    4:44

  • TikTok Lives

    Master TikTok live settings, from headlines and hashtags to filters, effects, green screen, and dual camera layouts. Explore managing analytics, campaigns, interactions, and audience growth beyond 1000 followers.

    8:12

  • TikTok Coins Explained

    Learn how TikTok coins and tokens translate into cash, how to check token values on stream-to-earn.io/gifts by region, and why going live matters for monetization.

    2:14

  • Live Stream Ideas

    Download the 50 live stream ideas, study top streams, and brainstorm ones that fit your business or personal brand for effective social media marketing.

    0:40

  • TikTok STEM

    Discover how TikTok's stem section boosts science, technology, engineering, and math content by flagging educational videos and using STEM hashtags, with a dedicated channel and consistent bio.

    3:44

  • TikTok For You Page

    Discover how the for you page drives virality on TikTok, featuring videos, lives, ads, and trending audio, with initial reach to about 200 viewers and amplification through the explore page.

    1:36

  • TikTok Following Tab

    See how the following tab surfaces posts from who you follow, while most content reaches the for you page to reach new audiences. Watch time drives visibility in TikTok's algorithm.

    2:01

  • TikTok Explore Tab

    Explore the explore tab to surface high-engagement photo carousels that blend educational ideas with text on images, driving comments and leads for educational creators.

    2:50

  • TikTok Search Tab

    Use TikTok's search tab to brainstorm with keywords, compare videos and hashtags, and filter by date posted or live counts to identify viral content from the last week.

    4:34

  • Key Ranking Signals: Watch Time, Replays, Shares, Saves

    Learn the key signals the TikTok algorithm loves—watch time, replays, shares, and saves—by crafting strong hooks, high-paced edits, and loopable content to boost virality.

    5:35

  • How TikTok Sores Content Frames: Hook-to-end Ratio

    Explore how TikTok uses the hook-to-end ratio to measure attention from the first 3 seconds to the final frame for ranking, frontloading value and teasing payoff with fast cuts.

    3:21

  • The velocity Model: Batch Testing, Acceleration

    Explore TikTok's velocity model from micro batches to the acceleration phase, emphasizing the first three seconds hook, watch time, and engagement signals like shares, saves, and profile visits.

    4:07

  • Content Decay and Post Lifespan

    Understand TikTok's content decay and post lifespan across launch, growth, decay, and archive phases and waves, then extend a video's life with pinning, comments, and strategic reposts.

    5:28

  • How Hashtags and Keywords Influence Ranking

    Learn how hashtags and keywords influence ranking through search engine optimization on Google and TikTok, and how niche targeting, trend participation, and on-screen text help categorize videos for discovery.

    4:40

  • AI-driven Topic Clustering and Content Targeting

    Learn how ai-driven topic clustering on TikTok uses captions, speech, text overlays, visuals, and hashtags to place videos in clusters like digital marketing, boosting targeted reach.

    6:41

  • Username, Profile Photo, and Handle SEO

    Learn how to optimize your username, name, and handle for search visibility, and choose a shoulders and above profile photo to boost SEO and personal branding on social media.

    8:17

  • Crafting a High-Conversion Bio For TikTok

    learn to craft a high-conversion TikTok bio under 80 characters, using SEO keywords when you have fewer than 1000 followers and directing traffic to YouTube or a lead magnet.

    11:23

  • Link-in-Bio Strategies (Linktree, Koji)

    Explore Beacons dot pi, Linktree, and Koji as link-in-bio tools to monetize Instagram with one link, offering a free lead magnet and a paid offer.

    3:24

  • Business vs Creator Account: Pros/Cons

    Choose between creator and business accounts based on goals: creators unlock trending sounds for organic reach, while business accounts enable ads manager; you can switch, but music availability differs.

    3:04

  • Viral TikTok Formula

    Master the viral TikTok formula by crafting a powerful three-second hook, pairing relatable and emotional content, and using engaging visuals, captions, hashtags, and a clear call to action.

    11:01

  • TikTok Hook Categories and Examples

    Explore TikTok hook categories and examples, including curiosity, comparison, myth-busting, process, transformation, story, and time-sensitive hooks. Downloadable templates help tailor hooks to your personal brand.

    12:29

  • 1000 Hooks For 10 Niches

    Learn to craft 1000 plus viral hooks across ten niches, including fitness, personal branding, money making, and more, to maximize views and audience engagement.

    6:28

  • Editing for Pacing

    Learn editing for pacing to boost retention through precise cuts and hooks. Implement punch-ins, zoom effects, pattern interrupts, b-roll overlays, and captions to optimize Facebook ads and SEO.

    11:35

  • Caption and On-Screen Text Placement

    Explore how on screen text and captions boost SEO, strengthen the hook, and improve viewer retention on TikTok. Learn methods for caption styling, font choice, color, and safe text placement.

    8:14

  • Voiceovers and Speech Pacing Tactics

    Discover voiceovers and speech pacing tactics for day-in-the-life videos, using two-second clips and quick cuts, with AI voiceover options. Add transitions, sounds, and hashtags for engaging social media marketing.

    5:57

  • Case Studies of 10 Viral TikToks Dissected Frame-by-frame

    Analyze viral TikToks frame-by-frame to reveal how hooks, payoffs, and pattern interrupts drive engagement and virality.

    12:57

  • Intro to TikTok Strategy

    Adopt a strategic approach to TikTok content creation as a strategist, with high-level guidance and downloadable PDF notes for easy reference.

    0:27

  • Content Buckets: Education, Entertainment, Controversy, Inspiration, Lifestyle,

    Explore TikTok content buckets education, entertainment, controversy, inspiration, and lifestyle—and learn to combine them with strong hooks and a micro payoff to boost reach and engagement.

    9:56

  • The 80/20 Posting Strategy

    Apply the Pareto principle to focus 80% of your posting on proven performance, copying top-performing formats, hooks, and topics, while reserving 20% for experiments like bold takes and new visuals.

    4:27

  • Trend Surfing vs Evergreen Content

    Apply the 80/20 Pareto approach to trend surfing vs evergreen content, posting six evergreen pieces for every trend post to balance long-term authority with short-term virality.

    4:23

  • The 3-Part Content Funnel: Discover > Nurture > Convert

    Master the three-part content funnel—discover, nurture, convert—to attract a niche audience, build trust, and convert views into clients with monetization strategies on platforms like TikTok.

    8:10

  • Weekly Content Calendar Planning

    Build a sustainable weekly content calendar to preserve consistency and prevent burnout. Align content with discover, nurture, convert, and use notion or google sheets for ideation and veed.io for editing.

    4:57

  • Filming: Lighting, Camera Angles, Audio Quality

    Master social media filming by using natural light or a softbox, choosing eye-level or overhead angles, and ensuring clear audio with affordable mics and tripods.

    10:42

  • Using Trending Sounds on Tiktok

    Leverage trending sounds on TikTok to boost views. Increase your chances on the for you page, not guaranteed, with creator center, sound pages, 1–2% volume, and emotional pairing.

    6:11

  • Optimal Video Length, Format and Resolution

    master optimal video length, format, and resolution for TikTok, focusing on retention and total watch time with vertical filming, good lighting, and 1080p or higher.

    7:39

  • TikTok Green Screen on a Photo

    Master the photo green screen technique by using filters, choosing a gallery background, and recording up to 60 seconds for easy, no-edit content ideal for Facebook ads.

    6:13

  • Do's & Don't Style TikTok Video Style

    Create do's and don'ts TikTok videos under 15 seconds with 3–4 text rows and motion-friendly headlines, contrasting Photoshop with Canva, while featuring Facebook and TikTok ads, then schedule drafts.

    7:44

  • Replying to Comments Style Video

    Reply to comments with a video using the inbox activity. Add overlays, crop images, and apply effects while replying to controversial comments to boost engagement and traction.

    4:45

  • Rant Style TikTok

    Rant style videos dominate TikTok for personal brands, using a handheld camera and unscripted, longer formats. Boost video quality with a softbox, turn off ceiling lights, and deliver relatable storytelling.

    3:58

  • TikTok Duets

    Learn how to create TikTok duet videos by reacting to other videos, selecting layouts, and using text and hashtags to boost performance on the for you page.

    4:33

  • TikTok Stiches

    Explore how stitches on TikTok let you react to a five-second video portion, a tactic that also works on Instagram Reels and YouTube Shorts, with contrarian takes and watch-time boosts.

    3:47

  • Introduction to TikTok Shop

    Explore how TikTok shop enables on-platform purchases to boost conversion rates, and learn who can use it—sellers, affiliates, dropshippers—and how to start in your country.

    4:28

  • TikTok Shop For Sellers

    Learn to set up and manage TikTok shop for sellers, from region selection and identity verification to product syncing with Shopify or WordPress, plus commissions, creator collaborations, and performance tracking.

    14:43

  • TikTok Shop For Creators

    Learn how creators become affiliate marketers on TikTok by joining the TikTok shop affiliate program, selecting winning products in the marketplace, and earning commissions from viewer purchases.

    4:41

  • TikTok Shop - Product Research

    Analyze fast moss to study seven day unit sold, commission rates, and newly listed items, then evaluate promoted and live products for viral, unsaturated opportunities on TikTok shop.

    8:38

  • TikTok Shop Creator Research

    Identify fast-growing creators on TikTok shop research by 28-day follower growth, engagement, and average views, then analyze by category and e-commerce rank to mimic successful content and products.

    4:02

  • TikTok Shop - Shop Research

    Explore TikTok Shop research by examining seller accounts, product performance, and recent seven-day unit sales to identify winning products and gauge competition and affiliate activity.

    2:18

  • Introduction to TikTok Analytics

    Navigate TikTok analytics to analyze audiences, track video performance, and identify drop-off points to craft better hooks, boost retention, keep people on the platform, and guide viewers into your funnel.

    0:24

  • TikTok Analytics Overview

    Explore TikTok analytics in TikTok studio, review key metrics like post views, profile views, likes, comments, shares, and estimated rewards, and learn to compare date ranges to gauge performance.

    3:46

  • TikTok Content Analytics

    Analyze your TikTok content analytics to identify posts with the most views, replicate successful formats, and drive new followers by prioritizing quality over quantity.

    2:54

  • TikTok Viewer Analytics

    Explore TikTok viewer analytics to understand your audience's age, gender, location, and active times. Learn to schedule posts for peak engagement and identify related creators your viewers follow.

    6:53

  • TikTok Follower Analytics

    Discover how TikTok analytics distinguish followers from viewers, reveal gender and age patterns, location shifts, and optimal posting times to blend data for smarter content decisions.

    3:28

  • TikTok Video Analytics

    Learn to read per-video analytics on TikTok, measure retention, hooks, and total playtime, and optimize for the for you page and SEO-driven search queries.

    7:57

  • Community Guidelines and Real Violations

    Navigate TikTok’s community guidelines, learn how content compliance affects reach, and how shadow bans and algorithm recovery influence views. Understand how violations trigger removals, strikes, and appeals to recover performance.

    3:59

  • What Triggers Shadowbans and Reach Suppression

    Discover how shadow bans silently suppress reach by disabling visibility. Avoid borderline controversial and financially risky content, misleading hashtags, and mass reporting; archive underperforming posts and reset your strategy.

    4:15

  • Tips to Safely Cover Sensitive or “borderline” Topics

    Discover how to cover sensitive or borderline topics on social media safely by sharing personal experience, using disclaimers, avoiding medical or legal advice, and softening language to prevent bans.

    2:24

  • Week-by-week Plan on TikTok

    Download a week-by-week plan for a 30-day TikTok challenge and fill in daily progress with the cheat sheet.

    0:20

  • Text on Screen Bank

    Access 100 TikTok texts on screen to create relatable, funny, curiosity-driven hooks, boosting traction; download the pre-planned, written-down text beneath this section.

    0:23

  • Daily Posting Tracker and Habit Setup

    Access a downloadable daily habit and posting tracker to monitor your TikTok content, including hashtags and calls to action, with a step-by-step cheat sheet.

    0:21

  • TikTok Viral Video Scripts

    Download a viral TikTok script, fill in the blanks with your expertise, and create videos that get a lot of views.

    0:15

  • Content Calendar Template

    Download a ready-to-use content calendar tailored for busy schedules, side hustles, and full-time creators. Apply it to plan your social media marketing with clarity and efficiency.

    0:26

  • TikTok Comment Reply Vault

    Access a downloadable TikTok comment reply vault to quickly respond to comments with ready-to-use scripts. Adapt and customize replies, including hate comments, and have fun testing them.

    0:24

  • Bio + CTA formulas

    Explore proven bio and call-to-action formulas derived from successful TikTok creators; customize and apply them to your niche to boost your profile and offers.

    0:21
05

TikTok Advertising

32 lectures • 4hr 8min

  • What is the difference between Organic TikTok and TikTok advertising

    Compare organic TikTok growth with paid advertising, highlighting how TikTok ads offer precise demographic and location targeting to reach audiences faster and monetize campaigns.

    1:59

  • Navigating to TikTok Ads - Creating a TikTok Ad Account

    Navigate to TikTok Ads Manager, create and verify your business account, and explore the dashboard, campaigns, and billing to manage ads; use audience manager and creative library to optimize campaigns.

    3:46

  • Introduction to TikTok Advertising Metrics

    Master TikTok advertising metrics and learn what each metric means to interpret data in your TikTok ad campaigns. A beginner-friendly guide to making educated decisions in paid advertising.

    0:49

  • Top of Funnel Metrics

    Learn TikTok top-of-funnel metrics and how cost, impressions, CPM, reach, and frequency relate to mid- and bottom-funnel outcomes, retargeting, and purchases.

    6:09

  • Middle of Funnel Metrics

    Explore middle of funnel metrics and bottom of funnel metrics, focusing on destination clicks, landing page views, CTR and CPC, and how landing page speed affects conversions.

    5:51

  • Bottom of Funnel Metrics

    Explore bottom-of-funnel metrics, including payment completed, checkout initiated, and payment conversion value, and learn how campaign objectives and optimization goals shape results and cost per result.

    5:38

  • TikTok Ads, Campaign Level Walkthrough

    Learn how to create a TikTok campaign by selecting sales or lead generation objectives, choosing manual settings for more options, and navigating expert mode to set up ad groups.

    3:28

  • TikTok Ads, Ad Group Level Walkthrough

    Learn how to configure TikTok ad group settings, connect your Shopify pixel, and optimize targeting, placements, budget, and attribution (seven day click, one day view) for ecommerce.

    17:16

  • TikTok Ads, Ad Level Walkthrough

    Master TikTok ad level settings, including naming conventions, on-screen text, body copy, and call-to-action, for video, image, or carousel ads, with urgency boosters like countdown stickers.

    7:01

  • TikTok Campaign Objectives

    Master campaign objectives on TikTok by exploring reach, traffic, video views, and conversions, with expert mode controls, bidding strategies, and lead generation, app promotion, and shop options.

    11:39

  • TikTok Targeting

    Explore TikTok targeting, from broad strategies and account data to interest, video, and hashtag targeting; test audience mixes including purchase intention and leverage custom, lookalike, and retargeting with exclusions.

    12:43

  • TikTok Advertising Bid Strategies

    Discover how TikTok uses cost per mille bidding and two strategies—maximum delivery and cost cap (target CPA)—to optimize purchases and budget.

    6:54

  • TikTok Advertising Important Settings

    Master TikTok advertising settings to optimize lead generation, including dayparting and attribution windows. Fine-tune spending power, audience targets, and bidding strategy for clearer results across channels.

    6:20

  • TikTok Ad Formats

    Learn TikTok ad formats—video and image carousel ads—plus safe-zone design, 9:16 aspect ratio, text overlays, and weekly creative refreshes for authentic, do-it-yourself campaigns.

    11:17

  • TikTok Ad Analysis and Inspiration

    Explore TikTok's creative center to analyze top ads by country, compare objectives and conversion metrics, and extract scripts and landing-page ideas for your campaigns.

    19:45

  • Tiktok Creative Center & Hashtag Research

    Explore TikTok's creative center to analyze trending ads, top hashtags, and creator insights, and learn to mimic content, not hashtags, for education-focused campaigns.

    11:22

  • TikTok Creative Center Songs

    Identify trending TikTok songs approved for business use and integrate them as background audio for ads. Analyze last seven days analytics by country to ride viral waves and optimize content.

    6:08

  • TikTok Creative Center Creators

    Analyze top TikTok creators by engagement, mimic high-performing creatives by region, and use script insights with ChatGPT to boost views and attract brand sponsorship.

    3:33

  • TikTok Script Generator

    Explore TikTok script generation using the Symphony Creative Studio to quickly craft engaging hooks and scripts for videos and ads, tailored to your brand.

    6:03

  • TikTok Lead Generation Campaign Setup

    Launch a TikTok lead generation campaign using instant forms to capture in-platform leads. Compare in-platform with website leads and optimize a manual campaign with targeted ad groups and dayparting.

    8:39

  • TikTok Instant Form Creation

    Create and customize TikTok instant form templates, choose questions to balance volume and lead quality, and configure banners, privacy notices, and appointment options for higher quality leads.

    13:34

  • TikTok Call Ads Campaign Setup

    Learn how to set up TikTok call ads to generate phone leads, using manual ad group settings, phone-call optimization, and dayparting to maximize urgent-service conversions.

    4:32

  • Setting Up a Sales Campaign If You Don't Have Tracking

    Launch a udemy sales campaign optimized toward clicks due to no tracking on udemy, using a coupon code to track redemptions in a five-day burst.

    13:59

  • Should You Consider Boosting Your Posts?

    Boost your TikTok posts to gain quick profile visits and views with a simple setup, but weigh limited targeting, reporting, and weaker sales outcomes versus Ads Manager.

    3:12

  • How to Boost Your Posts?

    Discover when boosting posts helps growth and when to use ads manager for sales or leads, with goals, budgets, and audience targeting for video views and followers.

    6:04

  • TikTok Ads Retargeting

    Learn how TikTok retargeting uses custom audiences, website visitors, cart abandoners, customer lists, engagement, and app events to re-engage busy buyers, improve trust, and boost return on ad spend.

    9:47

  • Retargeting Audiences (In-platform)

    Learn to build in-platform retargeting audiences, using custom audiences from website activity and engagement. Apply lookalike options and pixel-based rules with practical sizing and timing.

    7:14

  • TikTok Ads Lookalike Audiences

    Create and optimize lookalike audiences on TikTok by uploading customer lists or website visitors, choosing narrow, balanced, or broad similarity, and testing across ad groups for scalable campaigns.

    6:34

  • TikTok Ads Learning Phase

    Explore how the TikTok ads learning phase uses machine learning to identify buyers, requiring about 50 conversions to exit, while avoiding changes that reset learning.

    6:08

  • TikTok Ads Introduction to Scaling

    Master scaling TikTok ads by analyzing ROAS and CPA, waiting seven days for creatives and 50 conversions before scaling, then use vertical, horizontal, and creative scaling with 20–30% budget increments.

    5:51

  • Scaling Strategies

    Master creative testing frameworks to scale on TikTok, using hook-focused tests, modular variations, and budget-based campaigns that rapidly pause underperformers and promote winners into core campaigns.

    9:26

  • Scaling Winning Creatives

    Identify top performing creatives using bottom-funnel metrics like ROAS, click through rate, and cost per acquisitions, then repurpose them by changing one element at a time.

    5:18
06

Organic Facebook(Meta) Marketing

9 lectures • 1hr 10min

  • Introduction to Organic Meta Marketing

    Explore organic Facebook marketing to grow your personal or professional page, attract followers, and sell products by leveraging the platform's algorithm, with paid ads covered later.

    1:30

  • What Can You Achieve with Organic Meta Growth?

    Learn to build a free Facebook community, boost organic growth through comments, and position yourself as an industry expert across Meta's platforms while boosting brand awareness.

    6:32

  • Creating a Page | Basic Settings

    Create a Facebook page from a profile or new account, set name, category, and keyword-rich bio, with Canva visuals and a clear call-to-action.

    21:52

  • Content Strategy for Organic Facebook Growth

    Identify Facebook content types—educational, inspirational, and relatable—and analyze real posts for organic growth; apply a three-to-seven post framework and three calls to action: follow, a lead magnet, and buy.

    7:14

  • Engaging in Existing Groups in Facebook

    Learn how to leverage Facebook groups by joining existing groups as a page, engage with members to build authority, and guide prospects to your page or offers over time.

    8:53

  • Creating Your Own Facebook Group in Facebook

    Create a Facebook group by selecting public or private privacy, inviting targeted members, and setting welcome messages, rules, and posting approvals to grow engagement.

    12:05

  • Case Study on Successful Facebook Groups

    Explore how to leverage facebook groups to boost engagement, grow a niche community, and monetize through lead magnets and email marketing.

    4:58

  • Building Engagement on Your Posts

    Craft engaging Facebook posts by inviting interaction with open-ended questions, this-or-that comparisons, and polls to boost comments, reach, and followers.

    2:55

  • Analytics and Refining Your Strategy

    Analyze page analytics to understand reach, engagement, and audience demographics, then refine your strategy with content insights, polls, calls to action, and recommendations for ads.

    3:35
07

Instagram Marketing

14 lectures • 37min

  • Introduction to Instagram Marketing

    Explore how Instagram's 2 billion monthly users create growth opportunities for your brand. Learn strategic implementations to grow your Instagram profile now.

    0:17

  • What Can You Achieve With Instagram Marketing?

    Discover how to grow Instagram organically, build a brand community, monetize through sponsorships, drive traffic to your site, and showcase products for solopreneurs and brands.

    0:56

  • Understanding the Instagram Algorithm

    Identify the Instagram algorithm’s key drivers—engagement, relevancy, and consistency—and apply case-study insights to grow organically.

    4:55

  • Creating an Instagram Profile

    Create a professional Instagram profile like a business card with a clear bio, brand-aligned username, and a strong CTA to attract customers, using highlights and one link for engagement.

    4:19

  • Instagram Highlights and Stories

    Engage your audience with Instagram stories and highlights to build trust and humanize your brand, using polls, questions, stickers, and behind-the-scenes content.

    2:44

  • Understanding and Creating Instagram Reel

    Master Instagram reels for organic growth by creating 7–15 second videos with a 2–3 second hook, focusing on educational, inspirational, and relatable reels.

    3:54

  • Build & Engage with Your Community on Instagram

    Build a strong Instagram community by replying fast, sharing user generated content, and using stories highlights. Run live Q&As, polls, and contests to boost trust and authority.

    1:43

  • Instagram Comment Hacking

    Learn Instagram comment hacking to boost brand exposure by commenting early on competitors' posts, getting pinned, and creating two daily touchpoints with your ideal audience.

    3:33

  • Posting Times on Instagram

    Schedule posts for your audience's active time zones and content quality, focusing on 7–9 a.m. and 6–9 p.m., using a free world time tool to reach US buyers.

    3:08

  • Account Training on Instagram

    Train your Instagram account by engaging with content you want to create, separate personal from business content, and organize saves into collections to shape your Explore feed with marketing ideas.

    2:43

  • Trial Posts on Instagarm

    Explore Instagram's trial reels feature that shows your reel to brand-new audiences first to test resonance before posting to your existing followers. Available to professional accounts, it provides 24-hour insights.

    3:09

  • Important Reel Settings

    Master Instagram reels settings before posting by turning on upload at highest quality, enabling download, enabling closed caption accessibility and translation, and preventing template reuse to boost reach and engagement.

    1:37

  • Instagram Analytics

    Explore Instagram analytics to track engagement, reach, and saves, identify patterns in top performing posts, and refine your strategy with built-in insights from a professional account.

    1:21

  • Walking Through the Analytics

    Explore the analytics dashboard to review last-30-days reach and engagement, audience demographics, posting times, trending audio, inspiration, competitors, and per-post insights like reach, watch time, saves, and hooks.

    2:44
08

Meta (Facebook & Instagram) Advertising

33 lectures • 7hr 9min

  • What are Facebook Ads, and why use them?

    Explain what Facebook ads are and why they appear on Facebook, Instagram, and partner sites, highlighting trust in Facebook and Instagram and the long-standing history that underpins ad credibility.

    1:56

  • Creating a Business Manager Account

    Create a meta business manager account and configure business settings to manage people, pages, ad accounts, data sources, pixels, catalogs, domains, and Shopify integrations.

    5:53

  • Creating a Facebook Page

    Create a brand new Facebook page in business manager, fill the bio, upload profile and cover photo, add a background image, and set up an ad account to run ads.

    6:49

  • Creating an Ad Account

    Navigate to the ad account in business manager, create a new ad account, add billing, and explore campaigns, ads, and retargeting audiences through the events manager and data sets.

    5:52

  • Facebook Ads Dataset (Old Pixel)

    Install a data set (formerly pixel) on a Shopify site to track visitors, purchases, and add-to-cart events, enabling lookalike audiences and data-driven Facebook ads.

    9:26

  • Facebook Ads Dataset Setup For Lead Generation

    Learn to set up conversion tracking for lead generation across platforms using server-side tracking with Facebook pixel, Clickfunnels, and custom conversions on the Facebook ads manager.

    6:49

  • Facebook Ads Metrics

    Analyze core Facebook ads metrics across awareness, traffic, conversions, and video campaigns; learn to interpret reach, impressions, CTR, ROAS, CPM, and customize columns in Ads Manager.

    27:52

  • Breaking Down Campaign Hierarchy

    Understand the Facebook ads campaign hierarchy from business manager to the ads manager, to campaigns, ad sets, and ads, covering hosting, targeting, and creative in effective ad management.

    2:33

  • Facebook Ads Campaign Level Settings

    Explore campaign level settings in facebook ads, choose objectives like sales or leads, weigh awareness and traffic for small businesses, and decide between manual and advantage shopping campaigns.

    6:00

  • Facebook Ad Set Level Settings

    Master ad set level settings for Facebook ads, focusing on targeting versus creatives, choosing conversion objectives, connecting data sets and pixels, and configuring budgets, placements, and audience targeting for sales.

    15:32

  • Facebook Ad Level Settings

    Explore Facebook ad level settings, including naming ads, templates, choosing ad formats (image, video, carousel), selecting pages, using existing posts, and optimizing creative for placements.

    9:05

  • Facebook Ads Core Audience Settings

    Learn to set Facebook ads core audiences using demographics, interests, and behaviors. Aim for at least 1 million for cold audiences and combine segments for broader reach.

    5:37

  • Facebook Ads Custom Audiences

    Learn Facebook ads custom audiences and retargeting to re-engage warm and hot customers using website, customer list, app activity, offline data, and catalog with pixel tracking.

    13:19

  • Facebook Ads Lookalike Audiences

    Learn how to use Facebook lookalike audiences to reach new customers by modeling from your best custom or source audiences, test different percentages, and optimize ad sets.

    11:39

  • Ad Formats and When to Use Them

    Explore ad formats, including static images, video, carousel, and collection, for feed and story placements. Learn when to use each, test strategies, and compare performance.

    8:28

  • Creating Eye-Catching & Converting Static Ads

    Learn to design eye-catching static ads in Canva using free templates, craft us-versus-them angles, tailor for feed and story sizes, and explore ad types, benefits, and testing strategies.

    10:16

  • Creating Stunning Video Ads That Convert

    Explore proven video ad formats, including product demos, UGC, and skit, animation, and amateur styles, and learn to craft hooks, offers, testimonials, and urgent CTAs with the PaaS framework.

    25:20

  • Creating Converting Carousels

    Design a multi-card horizontal carousel ad (2–10 cards, 1080 by 1080) with square cropping, gradients, engaging copy, and a clear call to action across placements.

    7:47

  • Writing a High Converting Ad Copy

    Master the problem-agitate-solution copywriting formula for high converting Facebook ads, applying it to an anti-anxiety dog bed to boost sales, ROI, and open targeting performance.

    11:51

  • Facebook Ads Library

    Explore the Facebook Ads library to analyze active campaigns, ad types, landing pages, and spend across countries; gain inspiration while assessing evergreen versus seasonal ads for strategic ad planning.

    11:25

  • How I Approach Creatives

    Learn to categorize creatives into brackets—unaware, problem aware, solution aware, product aware, and most aware—and optimize retargeting across stages.

    4:41

  • In-depth Creative Analysis

    Analyze in-depth creative strategies for social media ads, from static formats and videos to advertorial pages, product aware to most aware staging, and evergreen testing of USP and offers.

    46:45

  • Building an Ecommerce Campaign Part.1

    Create an ecommerce campaign by connecting your Shopify catalog to ads manager, launching a manual sales campaign, targeting the US 18–45 men, and using catalog ads with chatgpt-generated copy.

    23:31

  • Building an Ecommerce Campaign Part.2

    Build and optimize ecommerce campaigns using catalog and video ads, configure dynamic enhancements, test multiple ad sets with $10 daily budgets, and implement retargeting with custom and original audiences.

    28:42

  • A/B Testing Creatives

    Learn creative testing for Facebook ads in 2025 by adding new creatives to existing ad sets on smaller budgets, and by running dedicated testing campaigns with static vs video.

    8:39

  • Ecommerce Profitability with Facebook Ads (Formula)

    Learn to maximize Facebook ad profitability by analyzing roas and net profit, and boost revenue with upsell and downsell strategies to raise average order value and scale profit.

    7:43

  • Why Do We Run Instant Leads Campaigns Instead of Website Leads Campaign?

    Explore why instant forms on Facebook deliver higher volume and faster lead capture than website leads, weighing quality, speed, CRM options, and best practices for timely follow-up.

    8:36

  • Creating a Instant Leads Form

    learn to set up a leads campaign with instant forms, build a lead generation form, add qualifying questions (short answers), ensure privacy policy, and offer a call to maximize leads.

    13:01

  • Building a Lead Generation Campaign & Where Do Leads Populate?

    Create a lead generation campaign with instant forms, target Melbourne real estate buyers aged 30–65, optimize budget and audience, and route leads to the lead center CRM.

    17:21

  • Understanding Facebook Ad Policies and Avoiding Rejections

    Understand Facebook ad policies through the automated review process and rejection reasons like community standards and prohibited content, then learn to appeal and address landing pages within 72-hour timeline.

    9:46

  • Scaling Your Campaigns

    Scale Facebook ads from a small budget with a two ad set structure and broad targeting, testing podcast-style and user-generated content creatives to accelerate learning and growth.

    25:50

  • Lead Generation Facebook Ads Case Study

    Analyze a mature lead generation Facebook ads account, optimizing with campaign budget optimization, testing audiences and retargeting to maximize info submissions and booked meetings while balancing lead quality over volume.

    8:43

  • Creating a Media Plan For Facebook Ads

    This lecture teaches building a one-year Facebook Ads media plan for a gift business, grounded in client briefing and Shopify metrics, with creative-first testing and seasonal budgeting.

    22:08
09

LinkedIn Marketing

8 lectures • 47min

  • Introduction to LinkedIn Marketing

    Discover how to grow organically on LinkedIn for B2B, compare B2B and B2C, and convert followers into paying clients through profiles, post formats, and content strategies.

    3:57

  • The Goal With LinkedIn Marketing

    Define a single goal for LinkedIn marketing, then tailor your profile and posts to a precise ideal client avatar to speak as a trusted authority.

    3:15

  • Optimizing Your LinkedIn Profile

    Improve your LinkedIn profile with a clear headshot and an informative banner that communicates your offer. Use a keyword-rich tagline, social proof, and strategic featured links to drive engagement.

    15:41

  • Activity

    Create a free Canva account, update your profile picture and banner, and craft a tagline and about section that show how you help B2B or B2C audiences.

    1:17

  • Posting Content on LinkedIn

    Master LinkedIn post formats—text only, text plus image, text plus video, and carousels—while crafting concise text and strong hooks, and timing posts using audience insights.

    6:51

  • What Style of Content Working the Best in 2025

    Explore the 2025 top working creative styles, including lifestyle photo plus text, infographics, charts and graphs, carousels, proof of work, and cheat sheets for effective posts.

    6:15

  • Growing Your Following on LinkedIn

    Discover how LinkedIn's algorithm rewards time on the platform by prioritizing comments. Learn strategies to boost comments through comment agreements, proactive engagement, and open-ended or A/B questions.

    5:57

  • How to Turn Followers into Clients on LinkedIn

    Turn followers into paying customers on LinkedIn by posting five times a week; four value-driven posts and one promotional post featuring testimonials, with a clear call to action.

    3:22
10

LinkedIn Advertising

22 lectures • 3hr 17min

  • Welcome to LinkedIn Advertising

    Explore LinkedIn advertising for social media marketing, learning ad formats, advanced targeting options, and how to grow personal or company profiles with sponsored posts.

    2:16

  • Important Facts About Linkedin Ads

    Explore why LinkedIn ads power lead generation, with high-value audiences, Fortune 500 brands, and two times higher buying power, despite higher costs and selective suitability for consumer sales.

    4:52

  • What Should Be Our Goal on LinkedIn?

    Explore LinkedIn ads structure from campaign groups to ads, compare campaign group budgeting vs campaign budgets, master objectives, audience targeting, ad formats, placements, and conversion tracking for measurable results.

    8:23

  • LinkedIn Ads Campaign Structure

    Compare LinkedIn ad objectives from brand awareness to lead generation, noting that awareness is costly and hard to measure, while conversions and lead generation yield tangible results.

    5:23

  • LinkedIn Ads Metrics

    Explore LinkedIn ads metrics to evaluate campaign performance, including campaign status, objectives, bid and budget, conversions, leads, impressions, clicks, CTR, CPC, reach, and frequency.

    21:22

  • LinkedIn Ad Formats

    Master LinkedIn ad formats, including single image, carousel, video, text spotlight, message and conversation ads, event and document ads, and learn their uses for lead generation, awareness, and job applications.

    13:05

  • Navigating to LinkedIn Ads and Creating an Ad Account

    Create a LinkedIn ad account, attach or create a business page, and set up a business manager to host pages, ad accounts, and access sharing for your campaigns.

    6:55

  • Campaign Group Settings

    Learn to create campaign groups, campaigns, and ads in Facebook ads, apply naming conventions for top and bottom of funnel audiences, and manage budgets, start and end dates.

    3:36

  • Campaign Level Settings

    Create and manage a LinkedIn campaign under a campaign group, choosing type, defining location and language, targeting audiences via company, education, and job seniority, and setting budget, bidding, and tracking.

    26:48

  • Ad Level Settings

    Master ad level settings to create and optimize LinkedIn static ads with 1:1 images, draft with AI, craft headlines and primary text, and test variations for forecasted results.

    8:32

  • LinkedIn Video Ads

    Learn to create LinkedIn video ads within a campaign group, duplicating campaigns to run video and static ads separately, and optimize targeting, budgets, and square creative formats.

    7:26

  • Carousel Ads

    Create carousel ads with 2–10 cards, destinations, and descriptions using Canva templates, duplicating campaigns to edit and preview, noting catalogs on Facebook and not ideal for lead generation.

    5:50

  • Linkedin Text Ads

    Explore LinkedIn text ads, learn to duplicate campaigns with separate campaign groups, and craft attention grabbing headlines within a 25-character limit for affordable, low real estate campaigns.

    5:12

  • LinkedIn Spotlight Ads

    Learn how to set up LinkedIn spotlight ads, using manual bids and impressions for brand awareness, while duplicating campaigns and navigating background versus profile images.

    7:23

  • Linkedin Follower Ads

    Discover LinkedIn follower ads and how campaign objectives like brand awareness or lead generation determine ad types, including single image, carousel, video, and the spotlight option.

    4:13

  • Linkedin Message Ads

    Explore LinkedIn lead generation with message and conversation ads, learning how to set up budget and sender, create forms and banners, ensure privacy policy, and track leads in campaign manager.

    9:56

  • Linkedin Conversation Ads

    Learn how LinkedIn conversation ads drive lead generation by guiding conversations and using lead forms. Customize the sender, subject, and responses to match assets like download now or learn more.

    5:59

  • LinkedIn Document Ads

    Learn how to use LinkedIn document ads to generate qualified leads with a strong lead magnet, optimize targeting and bidding strategies, and create effective document-based offers.

    9:11

  • LinkedIn Insight Tag (Tracking)

    Learn to set up conversion tracking with LinkedIn insights, using inside tag conversions or events via Google Tag Manager, to measure lead generation, attribution, and roi from LinkedIn ads.

    10:05

  • Why Do We Retarget People?

    Retargeting addresses objections and boosts engagement by nurturing leads, targeting warm audiences who opened forms but didn't convert, and re-engaging dormant leads with tailored creatives.

    6:09

  • Retargeting Stages

    Target retargeting stages by crafting segment-specific messaging for leads who viewed ads but didn’t act, using varied ad formats, unique selling proposition angles, testimonials, and clear value propositions to convert.

    16:06

  • Linkedin Ads Benchmarks

    Discover how to find LinkedIn ads benchmarks by customizing metrics like CTR, CPC, CPM, and cost per lead across ad formats and industries to compare performance.

    8:17