Course Curriculum

Unlocking the Power of Facebook: A Step-by-Step Guide (2023)

8sections
34lectures
2h 34mtotal

What you’ll learn

  • The benefits of Facebook marketing for businesses

  • Best practices for setting up a Facebook business page

  • How to create and curate content that engages and converts?

  • The different types of Facebook ads and how to choose the right one for your business

  • How to set up and manage Facebook ad campaigns?

  • Advanced targeting strategies for reaching specific audiences on Facebook

  • How to analyze Facebook Insights data and use it to optimize your marketing efforts?

  • Tips and tricks for staying up-to-date with the latest Facebook features and trends

01

Introduction to Facebook Marketing

4 lectures • 18min

  • Business Objective

    7:57

  • Unique Selling Proposition

    3:48

  • Target Audience

    3:06

  • Marketing Funnel

    2:55
02

Facebook Pages & Best Practices

8 lectures • 41min

  • Why Facebook Page?

    5:12

  • How To Create A Facebook Page?

    2:00

  • How to Create A Facebook Page - Platform Walkthrough

    7:20

  • Post Formats

    2:56

  • Facebook Page Features

    8:24

  • Page Insights

    4:25

  • Facebook Page Insights - Platform Walkthrough

    3:08

  • Promote Your Content

    7:58
03

Facebook Ads: Campaign Objectives

3 lectures • 11min

  • Organic vs Paid

    2:38

  • Facebook Ads Manager UI

    2:57

  • Campaign Objectives

    5:06
04

Facebook Ads: Targeting the Right Audience

8 lectures • 35min

  • Defining Your Audience

    3:23

  • Core Audience

    4:35

  • Core Audience - Platform Walkthrough

    7:12

  • Custom Audience

    5:10

  • Custom Audience - Platform Walkthrough

    3:45

  • Lookalike Audience

    3:03

  • Placements

    3:07

  • Budgets

    5:01
05

Facebook Ads: Making an Impact with Creatives

4 lectures • 15min

  • Impactful Creatives

    7:21

  • Effective Ad Copy

    2:00

  • Tools for Effective Copy

    3:05

  • Tools for Creating Visuals

    2:44
06

Facebook Ads: Reporting and Optimization

4 lectures • 11min

  • Setting Up Your First Facebook Ad Campaign

    3:40

  • Billing & Payments

    1:52

  • Finding & Navigating Reports

    3:18

  • Understanding Key Metrics

    2:39
07

Facebook Ads: Ad Policies

2 lectures • 7min

  • Ads Review Process

    2:56

  • Prohibited Categories & Content

    4:33
08

Building Brand Awareness With Facebook

1 lecture • 15min

  • Brand Awareness Campaign

    14:49