Course Curriculum

What Should I Post on Facebook Today?

1section
23lectures
1h 11mtotal

What you’ll learn

  • Learn What to, What Not to and How to Post on Facebook to Grow a Following, Improve Branding and Increase Traffic

01

Introduction

23 lectures • 1hr 11min

  • Introduction

    Learn how to craft engaging Facebook posts that get shared, focusing on shareability over algorithm tricks. The course guides you to create engaging, focused posts that spread widely.

    1:00

  • Advertise

    Boost posts with Facebook ads to maximize reach, using insights to track engagement, and define a custom audience by region, age, interests to drive organic traffic and fast lead generation.

    2:39

  • Post Updates on Your Facebook Page

    Learn to post updates on your Facebook page by sharing business updates, inviting shares, and creating value-driven posts that avoid spam and reflect your branding.

    1:13

  • Keep It Current

    Keep it current by posting hot topics and trending news while staying on brand to build authority, using compelling graphics, relevant keywords, and calls to action or incentives to share.

    2:16

  • Maximize Your Posts

    Maximize your posts by customizing content and repurposing for SlideShare, Pinterest, Twitter, and LinkedIn, using hashtags and lead generation keywords for broader reach.

    3:14

  • Plan Your Posts

    Plan your Facebook posts in a notepad before publishing to refine branding and lead generation ideas, then reread for clarity and add a matching graphic.

    4:08

  • Create and Use Hashtags

    Create and use powerful hashtags on Facebook and Twitter to boost post reach, limit to two, and research trending tags with hashtags.org to time posts effectively.

    3:21

  • Avoid the Post Killers

    Avoid the post killers on Facebook by steering clear of bad graphics, negative or empty posts, and spammy promotions. Promote with value-added, subtle content to protect your brand and engagement.

    6:47

  • Verify Your Facebook

    Verify your Facebook page in settings to unlock Facebook Live and engage your audience, following the steps: general tab, page verification, get started, enter phone number, and answer the call.

    1:38

  • Questions and Polls

    Boost engagement on Facebook posts by using questions and polls, including opinion polls, paid campaigns, and quizzes or personality tests to invite choices, encourage sharing, and target audiences.

    4:11

  • Keep it Short

    Keep posts short, under 80 characters, to boost engagement with clear value or a call to action and avoid cryptic statements.

    3:39

  • Make People Curious

    Learn how to spark curiosity on Facebook by crafting rousing headlines, questions, and photos, using calls to action, and leveraging entertainment and humor to drive spontaneous shares.

    2:42

  • Encourage Customer Service

    Engage with customer service posts on your Facebook page by answering questions quickly—aim for 12–24 hours—using the Zappos example to build trust and direct audience engagement.

    2:09

  • Make Sure Your Links Are Engaging

    Review the Facebook newsroom daily to learn what works, why links are worth clicking, and how time spent away and click-through signals influence ranking; post the link above the image.

    3:35

  • Suit Your Post Media Story Type and Audience

    Match post media to story and audience: use video for tutorials, text for writers, and audio for podcasts, while showing not telling to engage and spark imagination; consult analytics.

    2:16

  • Anticipate

    Anticipate future Facebook changes by monitoring the newsroom and Mark S.'s Q&A, and prepare posts about evolving features like video profile photo and mobile usage to stay viral and organic.

    2:15

  • Do Not Shorten Links

    Discover why not shortening links on Facebook boosts engagement. Studies show full URLs lead to three times higher engagement because they clearly show where the link goes.

    1:43

  • Post at Optimal Times

    Identify your optimal post times by analyzing when your audience is online across time zones and after hours, using Facebook insights to schedule posts at peak engagement.

    2:28

  • Optimize for Mobile

    Optimize your Facebook page for mobile by reviewing the public mobile feed and studying competitor layouts. Use 560 by 290 images and concise headlines within 150 characters.

    3:37

  • Know Your Facebook Page

    Know your Facebook image strategy to maximize engagement by using optimum image sizes for different types and professional photos, while licensing checks, stock sources, and keyword-renamed assets streamline posting.

    2:52

  • Know Your Audience

    Know your audience by visualizing your best client, delivering value aligned with their income and interests, and setting yearly goals with targeted, tested offers.

    6:12

  • Create a Closed Facebook Group

    Create a closed Facebook group to foster honest feedback, higher engagement, and direct access to your client base, building trust, clarifying questions, and authority.

    5:51

  • Closing

    Be authentic and share your own honest, unique voice to improve your Facebook posts, and leverage your greatest asset, your individuality, for success on Facebook.

    1:00