Course Curriculum

WhatsApp Marketing: Building your Business Using WhatsApp

10sections
42lectures
1h 35mtotal

What you’ll learn

  • Distinguish between Personal and Business WhatsApp.

  • Understand the role of WhatsApp in modern digital marketing.

  • Learn why influencers use WhatsApp groups to drive sales.

  • Apply the 4 Ps of Marketing and Porter’s Five Forces to real-world strategies.

  • Calculate Customer Lifetime Value (CLV) for sustainable growth.

  • Explore SEO and social media advertising for WhatsApp campaigns.

  • Create compelling graphics and videos tailored for WhatsApp.

  • Use WhatsApp Status, Web, and browser extensions for marketing.

  • Build, segment, and manage WhatsApp contact lists.

  • Engage with polls, surveys, Q&As, and creative media like GIFs.

  • Integrate QR codes & location-based promotions

  • Understand WhatsApp’s privacy policies and compliance rules.

  • Align tactics with evolving algorithms and AI integration.

  • Discover monetization techniques and innovative business ideas.

01

Introduction to WhatsApp Marketing

4 lectures • 9min

  • Understanding WhatsApp Personal vs. WhatsApp Business

    Compare WhatsApp personal and WhatsApp business, highlighting features like business profiles, automated messages, and WhatsApp web, and explain how each supports personal communication versus marketing and customer support.

    2:26

  • The Rise and Relevance of Digital Marketing

    Examine how digital marketing has evolved and why WhatsApp marketing drives personalized, targeted, cost-effective outreach, engaging over 2 billion users across 180+ countries and 60 languages.

    1:39

  • The 5 Ds of Digital Marketing

    Explore the five ds of digital marketing—digital devices, platforms, media, data, and technology—and how to apply them to WhatsApp marketing with mobile optimization, engaging content, data-driven targeting, and automation.

    2:18

  • Importance of WhatsApp Marketing in the Digital Age

    WhatsApp marketing delivers expansive reach to over 2 billion users with affordable, customised communication that boosts engagement, while automation and real-time analytics optimize campaigns.

    2:49

  • Knowledge Check for Section 1

    Activity
02

Basics of Digital Marketing

5 lectures • 12min

  • The 4 Ps of Marketing and Porter’s Threats

    Analyze the four p's—product, price, place, promotion—and apply Porter's threats and the five threads to WhatsApp marketing, examining new entrants, substitutes, supplier power, buyer power, and rivalry.

    3:07

  • Customer Segmentation, Targeting and Positioning

    Explore customer segmentation, targeting, and positioning to grow your business with demographic, geographic, psychographic, and behavioral segmentation, plus undifferentiated, differentiated, and concentrated targeting and positioning strategies.

    3:10

  • Calculating Customer Lifetime Value.mp4

    Calculate customer lifetime value to estimate total revenue from a customer across their relationship, using average revenue, relationship length, and acquisition costs, then boost CLV through personalization and loyalty.

    1:32

  • Social Media and Advertising

    Learn how social media advertising reaches diverse audiences on platforms like Facebook, Twitter, Instagram, and LinkedIn with targeted ads, engaging content, and real-time measurement to build brand loyalty.

    1:33

  • Search engine optimisation

    Boost your website visibility and organic traffic with keyword research, on-page, off-page, and technical optimization for Google, Bing, and Yahoo, while leveraging WhatsApp marketing to attract leads.

    2:45

  • Knowledge Check for Section 2

    Activity
03

Content Creation for WhatsApp

6 lectures • 10min

  • Creating Graphics Tailored for WhatsApp

    Create graphics tailored for WhatsApp by optimizing size and format, selecting suitable image formats such as JPEG, PNG, and GIF, and aligning content with branding to engage audiences.

    1:36

  • Marketing with Videos: Guidelines and Best Practices

    Identify your audience and craft concise, captivating videos optimized for mobile with captions, then drive action through a clear call to action while tracking performance to refine your strategy.

    1:59

  • Creative Uses of WhatsApp Status for Marketing

    Discover creative WhatsApp status marketing ideas, from teasing products and behind-the-scenes footage to limited-time offers, user-generated content, event promotions, and brand storytelling that build engagement and community.

    1:40

  • Text Content: How to Write Engaging Whatsapp Messages

    Develop concise, personable WhatsApp messages using clear language, emojis, and visuals. Personalize content, include a clear call to action, and continually test and refine with analytics to boost engagement.

    1:54

  • Setting Up a WhatsApp Business Profile: Step by Step

    Set up and optimize a WhatsApp business profile with phone verification, personalized details (name, logo, description), hours, automation, quick replies, labels, and chatbots, plus multi-channel promotion.

    2:29

  • Knowledge Check for Section 3

    Activity

  • Foundations of WhatsApp Marketing & Campaign Strategies

    Activity

  • Client Consultation for WhatsApp Status Marketing

    Activity
04

Essential Features for Marketers

5 lectures • 7min

  • Understanding The Catalogue and Its Uses

    Explore how WhatsApp business catalogs showcase products in a mini website within chat. Customers browse, select, and order inside the app, with real time updates and personalized offers.

    1:53

  • Utilising WhatsApp Web and the Unknown Chrome Extension

    Access WhatsApp on desktop via WhatsApp Web and an unknown Chrome extension, scan the QR code with your phone, then use keyboard shortcuts and customize profile picture, status, and notifications.

    1:24

  • WhatsApp Groups: Building and Managing

    Discover how to build and manage WhatsApp groups for friends, family, and communities, including group chats, invitations by link or phone, privacy, admins, and group calls.

    1:32

  • The Art of Crafting and Sending a Message Broadcast

    Craft concise, engaging WhatsApp broadcast messages with a strong opening line and multimedia. Leverage in-app catalogs, cart, and payments for seamless ordering within the app and customize WhatsApp web settings.

    1:58

  • Knowledge Check for Section 4

    Activity

  • Managing a WhatsApp Group for Customer Engagement

    Activity
05

Advanced WhatsApp Marketing Strategies.edited

5 lectures • 10min

  • Building and Segmenting Your WhatsApp List

    Build and segment your WhatsApp list by promoting your number, offering incentives and a lead magnet, and segment by demographic, behavioral, interest-based, and activity-based criteria.

    2:37

  • Creating a VIP Channel: Benefits and Implementation

    Create a VIP channel on WhatsApp to reward your most engaged subscribers with exclusive content, special deals, and rewards, boosting loyalty, engagement, and revenue.

    2:30

  • Automation in Whatsapp: Introduction to Chatbots

    Automate WhatsApp marketing tasks with chatbots to send messages, complete transactions, respond to inquiries, manage subscriber lists, and support lead generation, boosting efficiency and customer experience.

    1:39

  • Crafting and Implementing Flash Sale Announcements

    Craft and implement flash sale announcements across email, social media, and WhatsApp to create urgency and boost sales. Monitor results and use insights from subscribers and chatbots to optimize campaigns.

    3:28

  • Knowledge Check for Section 5

    Activity

  • Building and Segmenting a WhatsApp List for Targeted Marketing

    Activity
06

Interactive Marketing on WhatsApp

5 lectures • 14min

  • The Power of Two-Way Conversations

    Leverage two-way conversations in WhatsApp marketing to engage in real-time, personalized interactions that build rapport and drive sales. Use chatbots and a friendly, timely tone to enhance loyalty and value.

    2:42

  • Engaging Customers through Polls ,Surveys and Q&A Sessions Via WhatsApp

    Engage customers on WhatsApp with polls, surveys and Q&A sessions to gather feedback and insights. Use visuals and incentives, schedule regular Q&As, and monetize with premium content or product offers.

    2:46

  • Feedback Collection and Response Management

    Collect and analyze feedback to improve offerings using surveys, polls, Q&A sessions, and WhatsApp messages, then respond quickly to build trust, drive sales, and monetize.

    2:38

  • Importance of Using Emojis & Gifs for Effective Marketing

    Emojis and gifs boost engagement by conveying emotions and breaking up long blocks of text, and should be used sparingly and in context to align with brand voice.

    2:26

  • 6.5 Sending Attachments: Do's and Don'ts.

    Learn the do's and don'ts of sending attachments on WhatsApp: choose relevant, high-quality media, compress files, and use descriptive names to boost value, engagement, and conversions.

    3:20

  • Knowledge Check for Section 6

    Activity

  • Building Campaigns, CRM & Automation in WhatsApp Marketing

    Activity
07

Innovative WhatsApp Features and Hacks

4 lectures • 8min

  • WhatsApp Hacks and Tricks for Marketers

    Master WhatsApp hacks for marketers, including broadcast lists, business API automation, web access, and status updates, to build a community and monetize with premium content, products, and brand partnerships.

    2:59

  • Effective Use of Voice Notes in Marketing

    Leverage voice notes on WhatsApp to personalize outreach, demonstrate products, provide guidance, and build trust, monetizing through exclusive audio content, subscriptions, and brand collaborations for a commission.

    1:11

  • QR Code Integration for Easy Access

    Explore QR code integration for easy access on WhatsApp to connect with your audience, attract members at events, and monetize by offering exclusive content like ebooks, guides, or courses.

    0:43

  • Location-Based Services and Promotions

    Leverage location-based services to deliver timely, relevant promotions to nearby customers via apps, SMS, and push notifications. Follow practices, offer benefits, protect privacy, and use scheduled messaging to engage audiences.

    3:36

  • Knowledge Check for Section 7

    Activity
08

Marketing Considerations & Policies

4 lectures • 10min

  • Understanding WhatsApp's Privacy Policies

    Understand WhatsApp privacy policies, including how personal information is collected, stored, and secured with end-to-end encryption, and that message content is not stored on servers, applying transparency and opt-out practices.

    2:16

  • Ethical Digital Marketing Practices

    Learn to apply ethical digital marketing practices in WhatsApp campaigns by prioritizing transparency, privacy, relevance, and timely, valuable messages with easy opt-out options.

    2:01

  • Case Studies: Successful WhatsApp Marketing Campaigns

    Explore successful whatsapp marketing campaigns: Myntra's 10% sales lift, a brazilian cosmetics brand's 30% call center cost reduction, and Pizza Express's 33% sales boost, with best practices via Nested IO.

    2:23

  • Most Common Digital Marketing Mistakes

    Identify most common digital marketing mistakes in WhatsApp marketing, and learn to build a clear strategy, target segments, personalize messages, avoid overpromotion, monitor analytics, and deliver value to boost engagement.

    3:32

  • Knowledge Check for Section 8

    Activity
09

Beyond WhatsApp_ Integration and Collaboration

5 lectures • 8min

  • Collaborations and Partnerships via WhatsApp

    Join relevant WhatsApp groups to locate aligned partners, engage early, and grow collaborations. Implement joint marketing campaigns, co-branded content, cross-promotion, and affiliate programs to reach both audiences.

    1:23

  • Backup, Archive, and Data Retrieval on WhatAapp

    Back up and archive WhatsApp data with manual or automatic backups, including media stored on device or cloud. Store backups on Google Drive or iCloud and retrieve deleted messages.

    1:43

  • Trending Digital Marketing Skills to Add to Your Resume

    Explore trending digital marketing skills to add to your resume. Learn social media marketing, content marketing, and data analysis using tools like Google Analytics, Excel, and Tableau.

    2:10

  • Career in Digital Marketing

    Explore diverse digital marketing career paths, including social media manager, content marketer, SEO specialist, and analyst, and learn how online courses, certifications, and portfolio building launch your career.

    3:09

  • Knowledge Check for Section 9

    Activity

  • Collaborating with a Partner Business Using WhatsApp

    Activity
10

The Future of WhatsApp Marketing

3 lectures • 7min

  • Adapting to Changes in Social Media Algorithms

    Explore how social media algorithms evolve to show users more relevant content, boost engagement, promote certain content types, reduce spam and fake news, and encourage businesses to pay for advertising.

    0:48

  • Potential Business Models and Monetisation Strategies

    Explore potential WhatsApp monetization strategies and business models for community building, including subscription, pay-per-use, freemium, sponsorship, personalized services, digital products, paid events, and brand partnerships.

    2:39

  • Role of Artificial Intelligence in WhatsApp Marketing's Future

    Explore how artificial intelligence reshapes WhatsApp marketing by powering chatbots for real-time support, data-driven insights, and personalized messages at scale, driving proactive strategies and higher return on investment.

    3:05

  • Knowledge Check for Section 10

    Activity

  • Compliance, Analytics, and Strategic Improvement in WhatsApp Marketing

    Activity