Course Curriculum

How To Build a Digital Marketing Agency From Scratch

9sections
24lectures
3h 35mtotal

What you’ll learn

  • Building a Digital Marketing Agency From 0

  • Branding Your Agency

  • Creating a Website For Your Agency

  • Creating Content For Your Agency/Clients

  • Finding The Right Clientele

  • Using FREE Evaluations To Get Business Owner's Attention

  • How To Keep Client Retention Rates High

  • How To Scale Your Agency With Lead Generation

  • How To Price Your Services

  • What Softwares You'll Need To Run Your Agency

  • How To Use ManyChat

  • How To Use InstaZood

  • How To Use Zapier

  • How To Use MailChimp

01

Introduction

1 lecture • 2min

  • Who is Jason Wojo and What Will I Be Learning in This Course?

    Learn to build a digital marketing agency from scratch by branding your business, designing a website, acquiring and servicing clients, and using tools like Facebook ads, Mailchimp, and ClickFunnels.

    1:59
02

Branding Your Agency/Getting Started

4 lectures • 38min

  • Getting a Logo For Your Agency

    Brand your agency with a memorable logo, slogan, and color scheme, and use Fiverr to get logos, infographics, and quick branding graphics for five to ten dollars.

    5:00

  • Getting Other Graphics For Branding Purposes

    Outsource graphic video work to match client branding, color schemes, and messages, with subtitles and quick turnarounds. Use apps and we transfer to deliver branded content for personal brand clients.

    4:24

  • Creating Your Agency's Website

    learn how to create a mobile-friendly agency website using Wix, with easy templates, marketing integrations, testimonials, case studies, and branding for credible lead generation.

    15:15

  • Using Canva To Create Graphics For Clients/Agency

    Create graphics for clients with Canva and automate an agency workflow using many chat, Zappia, Post Cron, Insta Zoot, Mailchimp, and cowardly calendar for leads, scheduling, and social media management.

    13:17
03

What Services Will You Be Offering & Pricing

2 lectures • 22min

  • Services + Pricing

    Learn how to structure digital marketing services and pricing, including social media management, advertising management, and lead generation, with bundled packages and ad spend guidance for local businesses and restaurants.

    13:01

  • Keeping Clients + Increasing Retention

    Prioritize delivering measurable results to your first three clients to build retention, testimonials, and referrals that market your agency for you.

    8:32
04

Softwares You'll Need To Run Your Agency

5 lectures • 1hr

  • PostCron

    Learn to use PostCron to schedule posts across Instagram, Facebook, Twitter, LinkedIn, and Pinterest, including carousels, captions, hashtags, locations, and stories, with insight into plan options.

    4:42

  • InstaZood

    Utilize InstaZood to grow your Instagram by targeting hashtags and locations, auto liking, commenting, and following, and sending automated direct messages to boost local awareness and conversions.

    6:23

  • ManyChat

    Learn to use ManyChat to grow subscribers for restaurants, build credibility, and automate offers via growth tools, sequences, and broadcasting on Facebook Messenger.

    19:57

  • MailChimp

    Learn to set up and automate MailChimp campaigns, link emails with ClickFunnels and Xavier, manage lists, create welcome emails, and personalize messages for leads and subscribers.

    12:32

  • Zapier

    Learn how to automate gym lead generation using zapier, connecting facebook lead forms to mailchimp and sms tools, and guiding leads from opt-in to scheduled start dates.

    16:12
05

How To Get Clients

3 lectures • 16min

  • Using Yelp To Find Nearby Small Business Prospects

    Identify nearby small business prospects on Yelp by evaluating reviews and social media presence in your local area. Learn to qualify clients for chat sequence automation.

    2:24

  • What Is a Good Possible Client To Pitch?

    Identify what to look for in a client by evaluating their website, social presence, and engagement, then pitch a site, professional photos, and targeted ads with a free valuation.

    5:40

  • FREE Evaluation Template Explanation + Download

    Deliver a free evaluation template to business owners, personalize pitches with location data and social proof, and guide clients through in-person presentations, follow-up, and simple manychat workflows.

    7:53
06

Managing Your Clients Using Business Manager

2 lectures • 15min

  • Using Facebook Business Manager

    Master setting up client access in Facebook Business Manager, including admin access requests, page and ad account connections, and preparing for Facebook pixel integration.

    7:38

  • BONUS: Facebook Pixel Overview

    Set up and install a Facebook pixel for client sites, track page views, view content, add to cart, purchases, and build custom audiences from pixel data.

    6:56
07

Running Facebook Ads For Clients

5 lectures • 54min

  • Local Small Business Facebook Ads (10-15 Mile Radius)

    Master local Facebook ads for small businesses in a 10–15 mile radius, using posting and traffic ads, lead forms, and ManyChat sequences with zap and Facebook pixel.

    10:24

  • A/B Split Testing

    Master a/b split testing on Facebook ads by creating ad sets that test audiences (lookalikes, active member exclusions, age 21–54, US) across placements with delivery optimization.

    10:36

  • Lead Generation Ad Tutorial

    Build and optimize lead generation ads with targeting, ad sets, and campaign budget optimization; set up lead forms, privacy policy, and follow up via Mailchimp and texting.

    8:45

  • Building/Utilizing Audiences in Facebook Business Manager

    Build and optimize Facebook audiences using custom audiences, lookalikes, and website traffic to stretch ad budgets, boost results, and target with lead forms and retargeting.

    10:01

  • How to Write Better Ad +Sales Copy 101

    Learn to write better ad and sales copy across Facebook ads, organic posts, landing pages, and emails, leveraging gym lead generation, email automation, and urgency to drive conversions.

    14:20
08

Running Google Ads For Local Businesses

1 lecture • 7min

  • Google Ads For Local Businesses

    Learn to set up Google Ads for a local business using Google My Business, verify the listing, and create campaigns with budgets and radius to boost visits, calls, and directions.

    7:01
09

My Last Words

1 lecture • 2min

  • Facebook Group Access

    Join the Facebook group to access weekly coaching, live q&a sessions, and share strategies for growing your digital marketing agency from scratch.

    2:21