Course Curriculum

YouTube Marketing | YouTube Marketing Secrets : The Untold

7sections
20lectures
2htotal

What you’ll learn

  • Develop a strategic YouTube marketing plan to effectively promote your brand and engage with your target audience.

  • Implement advanced video optimization techniques to enhance your YouTube channel's visibility and attract organic traffic.

  • Understand YouTube analytics and leverage data-driven insights to optimize your content strategy and drive higher engagement

  • Master the art of creating compelling and shareable video content that captivates your audience and encourages viral sharing.

  • Discover the untold secrets behind building a loyal community of subscribers and leveraging their support for channel growth.

  • Monetize your YouTube channel through effective advertising strategies, sponsorships, and partnerships to generate revenue.

  • Unlock the algorithmic power of YouTube to boost your content's discoverability and gain an edge over competitors.

  • Gain practical knowledge on leveraging YouTube for cross-promotion, collaboration, and expanding your online presence beyond the platform.

01

Overview

1 lecture • 1min

  • Overview

    Learn how to grow a YouTube channel for brands, entrepreneurs, and music artists by creating and optimizing channels, crafting content, thumbnails, SEO, and ads.

    1:23
02

YouTube 101

8 lectures • 47min

  • Creating Your Channel

    Create a brand new YouTube channel from scratch, using the create button to name your channel, then access upload and live options, manage your account, and refresh as needed.

    3:54

  • Understanding YouTube Studios

    Explore the YouTube studio interface, learn where to upload videos, view analytics, manage comments, subtitles, copyright, and monetization, and customize your channel with branding, layout, and basic info.

    4:00

  • How to create a thumbnail for your Youtube Videos

    Learn to create compelling YouTube thumbnails using Canva, from selecting a template and uploading your image to removing backgrounds and exporting as PNG for maximum quality.

    4:22

  • How to create your YouTube Channel Banner

    Learn to create a YouTube channel banner using Canva, size 2048 by 1152 pixels, resize for accuracy, and upload and adjust the image to fit the banner area.

    6:47

  • Uploading videos

    Upload your first video with a catchy title and custom thumbnail, and use the description as a funnel to own your audience beyond YouTube via an email list.

    12:21

  • Youtube shorts

    Learn how to upload a YouTube short under one minute using the file title, publish it publicly, and understand how shorts appear and are incentivized.

    3:47

  • End screens & card set up

    Learn to set up end screens and cards for your YouTube videos, choosing templates, selecting videos or playlists, and positioning elements near the end to boost views, engagement, and subscribers.

    7:48

  • Video spotlight section

    Learn to use YouTube's video spotlight to grow your channel by setting the channel trailer for non-subscribers and the featured video for returning subscribers.

    3:48
03

YouTube SEO

3 lectures • 17min

  • Keywords everywhere extension

    Learn to boost YouTube visibility with the free keywords everywhere extension, analyzing keywords, optimization and engagement scores, and channel insights to rank videos.

    7:22

  • Keywords for SEO

    Learn to optimize YouTube SEO by placing keywords in your channel basic info and video descriptions, export and copy keywords, and use hashtags to boost channel-wide and video-level visibility.

    4:14

  • Optimization for SEO

    learn how to optimize YouTube SEO by aligning video content with keywords, including the file name, title, description, and hashtags, to boost rankings for music industry searches.

    5:30
04

Comment Section Hack

1 lecture • 3min

  • Comment hacks to get a algorithm boost

    Reply to every comment, like and love responses, and pin popular comments to boost engagement and ride the YouTube algorithm.

    2:56
05

Analytics BreakDown | Competitive Analysis

2 lectures • 16min

  • Understanding video analytics

    Analyze YouTube analytics in studio using advanced mode to track views, watch hours, unique viewers in the last 28 days, and examine traffic sources and geography to optimize shorts.

    7:52

  • Posting methods, Study the competition

    Post optimized YouTube content by crafting effective titles, descriptions, thumbnails, and SEO from the file, then study the competition to identify winning formats and trending topics to adapt.

    8:17
06

Interlude into the Higher Level Of Marketing | YouTube Ads

1 lecture • 2min

  • Interlude

    This interlude moves from mastering the YouTube front end—channel setup, SEO, and thumbnails—to exploring YouTube ads and the advertising-driven business model.

    2:28
07

YouTube Ads 101

4 lectures • 33min

  • YOUTUBE ADS Campaign & Ad Types copy

    Learn how to run YouTube video ads, focusing on brand awareness campaigns, choosing between skippable in-stream ads and non-skippable in-stream ads, with notes on cost per click and view strategies.

    3:23

  • YOUTUBE ADS Target settings & how to reach your audience

    Learn how to set up a YouTube ads campaign, choose budgets, target geography and language, select demographics and audience segments, and place ads on relevant channels and videos.

    17:33

  • YOUTUBE ADS BIdding & Budgeting settings

    Learn how bidding and budgeting settings influence impressions, daily budgets, and campaign structure, including placements, keywords, audiences, and running multiple campaigns for YouTube ads.

    10:28

  • Bonus (The Sauce)

    Identify effective YouTube promotion and growth strategies, and see how Wham Promotions helps brands, entrepreneurs, and artists accelerate growth with expert YouTube marketing services.

    1:39