Course Curriculum

YouTube Ads: Step By Step Guide To YouTube Ads That Convert

6sections

22lectures

1h 16mtotal

What you’ll learn

Setup a YouTube Ad From Scratch
Step by step guide to every YouTube Ad Setting
Building Your Video Ad Around The Click
Market your business/brand for pennies on the dollar compared to radio, print or TV Ads

Introduction: The HUGE Opportunity On YouTube

How many videos are there on youtube? YouTube says that 300 hours of new videos are uploaded to the site every minute, three times more than one year earlier and that around three quarters of the material comes from outside the U.S. The site has 800 million unique users a month.

3:52
Creating a Google Adwords Account

Create a Google AdWords account to run your YouTube marketing campaigns, set up billing with a credit card, email, and website, and note that first-time coupons may be available.

1:50

Budget

Your budget you set for each YouTube ad can be edited at anytime. I suggest starting on the lower end to make sure it's converting and then increasing it.

4:47
Networks

I recommend selecting all the 3 networks to promote your YouTube ad

2:57
Locations

When creating a YouTube ad you can narrow it down to show in a certain country, state or even city. This is what I love about YouTube ads is how targeted you can get.

3:29
Languages

Depending on your target demographic you may want to select another language other then english which is the default.

0:57
Device Targeting - Desktop or Mobile Devices

Device targeting is very important because remember people can't click on an add when watching a YouTube video on their mobile device. At least not yet. So you may want to target your videos to only desktop and laptops.

3:08
Earned Views On YouTube

Discover how earned views on YouTube multiply your ad impact by viewers watching more videos on the linked channel within seven days, without extra charges.

2:27

Schedule: start date, end date, ad scheduling

Scheduling a start date for your campaign and a end date can be important especially if you have a limited budget. Otherwise the campaign can go on and on spending money until you stop it. Also you can schedule at time of day and which days you want the ads to run which is powerful. This is because if you know that your targeted audience only is on during specific hours why bother showing it at other times.

2:53
Ad Delivery

Learn to optimize ad delivery by adjusting rotation, balancing views and conversions, limiting impressions per unique user, and applying content exclusions to reach new customers.

4:07

Important: YouTube Ad Checklist

Master a YouTube ads checklist to grab attention in the first five seconds, speak to a defined audience, and drive clicks with a compelling call to action, boosting conversions.

6:52
Bidding & Popular Videos bid adjustment

Set your bidding strategy by selecting a maximum CPV and adjust bids to target popular content. Monitor and edit your bid based on budget and performance to maximize views.

4:05
Targeting

Target your YouTube ads by demographics, interests, and keywords, and fine-tune placements and topics to reach your ideal customer; test, iterate, and track results with organized keyword lists and remarketing.

8:35

Why am I Not Getting Any Views Yet?

There a few reasons why your not getting any views to your ad. #1 - Budget is too low #2 - Bidding CPV is too low #3 - Targeting is Too Narrow (try widening the audience)

2:05
1 Cent YouTube Ad Strategy

Learn how to set up a 1 cent per view YouTube in-stream ad strategy, including budgeting, targeting, placements, frequency capping, and optimization to maximize views.

12:25
Scheduling Your YouTube Ads With a Start or End Date

Schedule your YouTube ads with start and end dates to control spend, and align airing times with when customers are online, like weekends or lunch hours.

2:53
Editing Your Bid Amount After Your Ad Is Already Running

Learn how to adjust your daily spend and cost per view bid in the YouTube ads dashboard, with easy saving and automatic updates as you edit targeting to all countries.

1:19
What counts as a view on YouTube?

What it is: A view occurs when a viewer watches 30 seconds of your video (or the duration if the video is shorter than 30 seconds) or interacts with your video, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners. If they skip your add before the 30 seconds is up then you don't pay the full amount of the bid.

2:14

Shine Lyric Video Ad Built Around The Click

Discover a shine lyric video ad built around the click and learn step-by-step YouTube ad tactics that convert, featuring Trevor from Thousand Foot Krutch.

0:30
YouTube Ad Example Version #1 - Not Getting there attention

Discover how to turn music marketing into attention-grabbing ads that build a real fan base, and join a free music industry crash course to grow your career.

1:12
YouTube Ad Example Version #2 - Getting there attention!

Capture attention with a YouTube ad, market your music effectively, and build a real fan base by joining the free music industry crash course and Band University membership.

1:17
The video ad that didn't work

This is a video ad I spent some money on to promote that didn't convert very well. I took too long to get to the content and so people just skipped it.

2:09