Metricool ReviewBig Analytics, Small Price Tag

What Is Metricool?

Metricool is a social media management tool that plans, publishes and measures posts across 11 networks, and adds Google, Meta and TikTok Ads reporting in the same dashboard.

Metricool sells software, not engagement. You connect accounts you already own, then use its planner, inbox, analytics, competitor tracking and reports to run them. Its homepage claims "over 4 million professionals" use it and shows logos from brands such as adidas, BMW and Spotify; those are company claims we could not verify.

The company behind it is named in its legal notice as Metricool Software, SL, registered in the Madrid Mercantile Registry with an office at Calle Téllez 12 in Madrid, and the notice says it is "governed by Spanish law". According to a 2023 founder interview, CEO Juan Pablo Tejela started Metricool in Madrid in April 2016. It has apps on the App Store and Google Play, and its homepage describes it as a "Google, Pinterest, Meta, LinkedIn and X partner".

This Metricool review describes plans and features from Metricool's own pages and public user reviews. BSTB is not affiliated with Metricool.

Metricool Features: Planner, Analytics, Inbox and AI

Metricool features cover a content planner with best times to post, analytics with competitor tracking, a shared inbox, an AI assistant, link-in-bio pages and automated reports. Which ones you get depends on the plan.

Read on metricool.com/pricing and Metricool's help center on October 16, 2026. Unlimited scheduling "may be limited by the Fair Use Policy".

Metricool Analytics and Reports

Metricool analytics are its strongest feature, because the tool started as an analytics product and still keeps unlimited history on paid plans. You can track up to 100 competitor profiles, pull ad results from three ad platforms and send PDF or PPT reports automatically each month. White-label reports sit on the Custom plan, so agencies that need fully branded reports should check that tier.

Metricool Inbox and Approval System

The Metricool inbox gathers comments and messages from most connected networks into one feed, even on the free plan. The approval system, which lets a client or manager sign off posts before they go out, is only on Advanced and Custom.

Metricool AI Assistant and MCP

The Metricool AI assistant drafts and adapts captions using a monthly credit allowance per brand: 5 on Free, 20 on Starter and 35 on Advanced. Metricool also offers an MCP connector, on every plan including Free, that links your account to AI assistants such as Claude and ChatGPT. Treat AI captions as drafts and edit them in your own voice; for other options, browse our AI tools for social media.

Which Social Networks Does Metricool Support?

Metricool supports 11 social networks: Instagram, Facebook, TikTok, YouTube, Threads, X, Twitch, Google Business Profile, Bluesky, Pinterest and LinkedIn. It also reports on Google, Facebook and TikTok Ads.

Two networks come with conditions. LinkedIn and X are not available on the free plan; LinkedIn is included from Starter, and X needs a paid add-on at $10 a month per connected account, or $120 a year, according to Metricool's help center on October 16, 2026. Each brand connects one account per network, so two Instagram accounts mean two brands.

Metricool Pricing: Free, Starter, Advanced and Custom Plans

Metricool pricing starts at $0 on the free plan, $20 a month for Starter and $53 a month for Advanced when billed yearly, and rises with the number of brands. Monthly billing costs more, and Metricool says annual billing can "save up to 24%".

Read on metricool.com/pricing on October 16, 2026, in USD before VAT. Euro prices are shown too (Starter €16 a month billed yearly). VAT is "calculated before signing".

Payment is by card or PayPal, and invoices download from account settings. Upgrades deduct the "paid and unused portion" of your old plan, while downgrades take effect at the end of the current billing period.

What Counts as a Brand in Metricool?

A Metricool brand is one set of social profiles, with one account per network, such as a client's Instagram, Facebook and LinkedIn together. Pricing scales by brands, not by users or channels, which is why agencies with many clients often find it cheaper than per-seat tools.

Metricool Add-Ons: X, Advanced Analytics and Hashtag Tracker

Metricool add-ons can raise the real cost, so add them up before you compare plans.

• X (Twitter): $10 a month per connected X account, on Starter and above.
• Advanced Analytics: from $12 a month on Starter and $36 a month on Advanced.
• Hashtag Tracker: $25 a day per tracker.

Does Metricool Have a Free Plan or Free Trial?

Metricool has a free plan you can use "for free, forever", its pricing page says, but it lists no free trial of paid plans. The free plan covers one brand, 20 scheduled posts a month, 30 days of analytics, five competitors and every network except LinkedIn and X. Metricool replied to one Trustpilot reviewer in October 2026 that the free plan needs no payment details.

How Does Metricool Work?

Metricool works by connecting your own social accounts to a brand, then planning, publishing, replying and measuring from one dashboard. Sign-up starts on the free plan, and you upgrade only when you outgrow it.

1. Create a free account; no card is needed for the free plan.
2. Add a brand and connect one account per network through each platform's own login screen.
3. Plan posts in the calendar, using the best-time suggestions and, if you like, the AI assistant.
4. Reply to comments and messages in the inbox.
5. Check analytics, compare competitors and, on paid plans, send PDF or PPT reports.
6. Upgrade or add brands when you need more than 20 posts a month or LinkedIn and X.

Connecting through each network's official login means you are not handing a password to Metricool. You can remove access later from the network's own settings.

Is Metricool Legit and Safe to Use?

Metricool is legit and safe to use: a registered Madrid company runs it, it connects through official platform logins, and it follows the EU's GDPR for personal data. Its legal notice is dated January 5, 2021, while its refund policy was published on May 14, 2026.

What we could verify on October 16, 2026: the company name, tax ID and registry details in its legal notice, live prices, a dated refund policy, an active help center and claimed review profiles. What we could not verify: its user count, the brand logos it shows and how fast support answers in practice.

The legal notice is honest about limits. Metricool "does not guarantee that there will not be interruptions or errors", is liable only for direct damages, and "reserves the right to deny or withdraw access to Metricool, without the need for prior notice" if you break its terms.

Can Metricool Get Your Account Banned?

Metricool is unlikely to get your account banned, because scheduling through approved connections is normal, allowed platform use. One Reddit reply from about three years ago says a Facebook account was shut down while the user scheduled with Metricool; other replies doubted the link, and we could not verify it. Ordinary platform rules on spam, copyright and community standards still apply to anything you post.

What Do Metricool Reviews on G2, Capterra and Trustpilot Say?

Metricool reviews are mostly positive across public platforms, with complaints focused on billing and posting glitches. On October 16, 2026 it showed 4.5 out of 5 from 101 reviews on G2, 4.4 out of 5 from 98 reviews on Capterra, and a 4.0 TrustScore from 680 reviews on Trustpilot, where 81% were five-star and 13% one-star.

Recent praise mentions quick support, smooth scheduling and painless refunds within the window. Recent complaints mention posts that did not publish, renewal charges and slow help with billing or cancellation; one October 2026 reviewer also said marketing emails kept coming after unsubscribing.

Is Metricool Easy to Use? Strengths and Glitches

Metricool is easy to use for most people, scoring 4.5 out of 5 for ease of use on Capterra, though some users describe dated design and occasional posting glitches. Testing your own workflow on the free plan is the best check.

Capterra reviewers praise an organized interface for scheduling, analytics and reporting, while some call parts of it "less intuitive". On Reddit, one user says it "sometimes has issues posting to TikTok and Facebook", another found the create feature awkward for cross-posting to Instagram and TikTok, and a four-year-old thread asks whether scheduled Reels lose trending audio. Those reports are individual and some are years old.

Is Metricool Good for Analytics and Engagement Tracking?

Metricool is good for analytics, and it is the main reason users pick it over Buffer or Meta Business Suite, as the Reddit thread above shows. Its reports show reach, engagement and follower growth by post and by network. To sanity-check its numbers, compare them with our Instagram engagement rate calculator or our TikTok engagement rate calculator, since tools define engagement rate in slightly different ways.

Metricool Billing, Cancellation and Refund Policy

Metricool's refund policy allows a refund within 15 calendar days of your first paid purchase, but not for automatic renewals, unused time or plan changes. You can cancel any time and keep the plan until the billing cycle ends.

The policy is clear but strict, and it explains the Reddit user who was refused a refund "more than 15d" after paying for a year. To request one in time, check your first invoice date under Plan & Billing, cancel the subscription, then message support by live chat or email saying you want to exercise your right of withdrawal.

Metricool Customer Support

Metricool customer support runs on live chat, email and a help center, with courses through its Metrischool, but no phone line, stated hours or promised reply time.

The contact page says its team is "ready to help you right now" through chat. Public reviews split on how well that works: recent Trustpilot reviews praise "quick support", while others describe support as "almost non-existent" after a Facebook connection problem, and Capterra users say billing and refund questions move slowly. Use chat for quick issues and email for anything about money, so you keep a written record.

Metricool Pros and Cons

Metricool's pros and cons come down to strong analytics, a free-forever plan and low brand-based prices, against paid add-ons, no paid-plan trial and a strict 15-day refund rule. This Metricool review weighs each point against its own pricing page and refund policy, so you can judge the fit for your team.

What Are Metricool's Biggest Advantages?

Metricool's biggest advantage is analytics depth for the price: unlimited history, competitor tracking and ad reporting from $20 a month billed yearly.

• Free-forever plan: one brand, 20 posts a month and 30 days of analytics with no card.
• Brand-based pricing: five brands on Starter cost the same whether one person or three use them.
• Wide coverage: 11 networks plus Google, Meta and TikTok Ads in one place.
• Reports: PDF and PPT exports that send themselves monthly from Starter up.

What Are the Main Metricool Drawbacks?

Metricool's main drawback is billing rigidity: refunds end 15 days after your first payment, and renewals are never refunded. The rest are plan limits and add-ons.

• X add-on: $10 a month per connected X account on top of the plan.
• Team features: team members, roles and approvals start on Advanced at $53 a month billed yearly.
• No paid-plan trial: you test on the free plan, which leaves out LinkedIn, X and reports.
• Glitches: some users report failed posts and bugs, mostly on Trustpilot and Reddit.
• Support: chat and email only, with no published hours.

Do Metricool's Pros Outweigh the Cons?

Metricool's pros outweigh the cons for most creators, small businesses and agencies that value analytics and want low, predictable prices. The cons matter more if you need many X accounts, enterprise listening or a generous refund window. Start on the free plan, check your workflow, and pay yearly only once you are sure.

Best Metricool Alternatives

The best Metricool alternatives are Buffer for simple per-channel scheduling, Later for visual planning, SocialPilot for agencies, and Hootsuite, Sprout Social or Agorapulse for larger teams. Each one prices differently, so compare the unit, not just the headline number.

Prices read from each tool's own pricing page on October 16, 2026, in USD. Self-reported, subject to change, and plans differ in features, so compare like for like.

Buffer

Buffer is a simpler Metricool alternative priced per channel: $5 a channel a month on Essentials, with a free plan for up to three channels and 10 scheduled posts each. Team members and approvals come on its $10 Team plan. Best for: solo users with a few channels.

Buffer review coming soon

Later

Later starts at $18.75 a month billed yearly for one social set of eight profiles and one user, with 30 posts per profile a month and a 14-day trial. It has no free plan. Best for: visual planning on Instagram and TikTok.

Later review coming soon

SocialPilot

SocialPilot starts at $25.50 a month billed yearly for seven accounts and one user, with white-label reports and client approval on its $85 Premium plan. It offers a 14-day trial and no free plan. Best for: agencies that price by account.

SocialPilot review coming soon

Sprout Social

Sprout Social starts at $79 per seat a month billed yearly for five profiles, rising to $399 per seat for Advanced, with a 30-day free trial and no card needed. Best for: larger teams that need a premium inbox and care tools.

Sprout Social review coming soon

Agorapulse

Agorapulse starts at $79 per user a month billed yearly for 10 social profiles, with a unified inbox on every plan and competitor benchmarking on Advanced. It offers a 30-day trial. Best for: teams that live in the inbox.

Agorapulse review coming soon

Hootsuite

Hootsuite Standard starts from $99 a month billed yearly for 10 social accounts, with brand and competitor monitoring, a 14-day trial and no free plan. Best for: larger organizations that want social listening.

Hootsuite review coming soon

Metricool vs Buffer: Which Is Better?

Metricool is better than Buffer for analytics and multi-client work, while Buffer is simpler and cheaper for one or two channels. Buffer's free plan covers three channels, Metricool's covers one brand across most networks, and from five brands up Metricool's brand pricing usually costs less than paying Buffer per channel.

Metricool vs Hootsuite: Which Is Better?

Metricool is better than Hootsuite on price, from $20 against from $99 a month billed yearly, and it has a free plan. Hootsuite suits larger teams that need social listening and workflow automation, and it offers a 14-day trial of its paid plans.

Which Metricool Alternative Should You Choose?

The right Metricool alternative depends on your team size and what you need most.

• Just a few channels: Buffer.
• Visual Instagram and TikTok planning: Later.
• Agency with many accounts and white-label reports: SocialPilot, or Metricool Advanced.
• Customer care and a premium inbox: Sprout Social or Agorapulse.
• Listening for a large organization: Hootsuite.
• Analytics on a budget: Metricool itself.

How to Get More From Metricool

You get more from Metricool by posting at its suggested best times, benchmarking competitors, automating reports and using the AI assistant for drafts. All four use features already in the plans, so they cost time rather than money.

Post at Your Best Times

Metricool's planner suggests best times to post on every plan, including Free. Schedule your strongest posts into those slots and review the results monthly. Best for: anyone posting a few times a week.

Included on every plan

Benchmark Competitors

Metricool tracks five competitor profiles on Free and up to 100 on paid plans. Compare posting frequency and top posts to find formats worth testing. Best for: small brands in a crowded niche.

5 profiles free, up to 100 paid

Automate Your Reports

Metricool sends PDF or PPT reports automatically each month from Starter up, with live links clients can open. Best for: freelancers and agencies with clients.

Starter plan and above

Use the AI Assistant

Metricool's AI assistant drafts and adapts captions using monthly credits per brand. Edit every draft in your own voice before posting. Best for: busy creators repurposing one idea across networks.

Explore AI tools

Simple Ways to Get More From the Metricool Free Plan

The Metricool free plan goes further when you plan around its limits.

• Spend your 20 posts on your main network and post natively elsewhere.
• Export or note key numbers monthly, because Free keeps only 30 days of analytics.
• Use all five competitor slots on accounts your audience also follows.
• Reply from the inbox daily, since engagement keeps reach healthy.
• Upgrade only when a limit blocks real work, and pay yearly once you are sure.

Metricool vs Native Platform Tools

Metricool beats native tools such as Meta Business Suite when you post to several networks or report to someone, because one calendar and one report replace several apps. Native tools cost nothing and get new features first, so a single-network creator may not need Metricool at all. For more on organic growth, see the BSTB blog.

Who Should Use Metricool, and Who Should Avoid It?

Metricool suits creators, small businesses and agencies that post to several networks and want strong analytics at a low price. Large enterprises that need listening, many X accounts or long trials should compare other tools first.

• Creators: the free plan covers one brand and 20 posts a month.
• Small businesses: Starter covers up to five brands with reports and LinkedIn.
• Agencies: Advanced adds team members, approvals and the API, priced by brand.
• Enterprises: Custom adds white label and an account manager, but listening is not its focus.

Is Metricool Right for You? A Five-Question Check

Metricool is a good fit if you answer yes to most of the five questions below.

1. Do you post to more than one network? One calendar for 11 networks is the core benefit.
2. Do you need analytics or reports for a boss or client? This is where Metricool is strongest.
3. Do you manage several brands? Brand pricing beats per-seat pricing as you grow.
4. Can you test on the free plan first? There is no paid-plan trial.
5. Will you check within 15 days that it suits you? After that, payments are not refunded.

Is Metricool Good for Creators and Small Businesses?

Metricool is good for creators and small businesses because the free plan covers basic scheduling and Starter adds unlimited posts, LinkedIn and reports from $20 a month billed yearly.

• Solo creators: start free, and upgrade only when 20 posts a month runs out.
• Local businesses: Google Business Profile support and inbox replies sit in one place.
• Growing brands: track your engagement rate over time instead of follower counts alone.

Is Metricool Good for Agencies and Enterprises?

Metricool is good for agencies, since Advanced adds team members, roles, approvals, Zapier and the API from $53 a month billed yearly for 15 brands. Enterprises get white-label reports and a dedicated account manager on Custom, but teams that need social listening or customer-care workflows may prefer Sprout Social or Hootsuite.

Who Should Avoid Metricool?

Anyone who needs listening, generous refunds or many X accounts should look at other tools before paying for Metricool.

• Heavy X users: $10 a month per X account adds up fast.
• Teams on Starter: it has no team members; you need Advanced.
• Buyers who want a long trial: rivals offer 14 to 30 days.
• Enterprise listening teams: Hootsuite and Sprout Social focus on it.

Metricool Review: Final Verdict

Our Metricool review rates it Good: a legit, low-cost social media tool with a free-forever plan and analytics that outclass most rivals at its price. The main things to watch are paid add-ons and a refund window that closes 15 days after your first payment.

It does the core jobs well: scheduling to 11 networks, unlimited analytics history on paid plans, competitor tracking, ad reporting and automated reports, priced by brand from $20 a month billed yearly. Against that, X costs extra, team features start on Advanced, there is no paid-plan trial, renewals are never refunded, and some users report posts that fail to publish. Test it free, then commit. Our rating: Good.

How We Reviewed Metricool

We reviewed Metricool by reading its homepage, pricing page, legal notice, contact page and help-center articles on plans and refunds on October 16, 2026. We checked its ratings on G2, Capterra and Trustpilot, read the Reddit threads and three AI assistants' answers shown above, and compared six rivals using their own pricing pages. We did not use a Metricool account for this review. Read how we review every provider.