Instagram Influencers
1,264creatorsPhoto, Reels and Stories creators across lifestyle, travel, beauty and more.
Browse Instagram creators →The BSTB influencer directory lists creators on Instagram, TikTok, YouTube, Amazon, X, Snapchat and Twitch, in 67 countries. Browse by the platform your campaign runs on or the market you sell to, then open a creator's profile to see their bio, platforms and content.
📱 1,264 on Instagram alone🌍 67 countriesPick the platform your campaign runs on. Each platform page lists every creator who posts there, and many creators appear on more than one.
Photo, Reels and Stories creators across lifestyle, travel, beauty and more.
Browse Instagram creators →Short-form video creators for trends, tutorials and product demos.
Browse TikTok creators →Long-form and Shorts creators for reviews, vlogs and how-tos.
Browse YouTube creators →Amazon influencers with storefronts and product-review videos.
Browse Amazon creators →Creators who post news, commentary and threads on X.
Browse X creators →Snapchat creators for Stories and Spotlight content.
Browse Snapchat creators →Live streamers for gaming and always-on audiences.
Browse Twitch creators →Find creators in the markets you sell to. The directory covers 67 countries; the 12 biggest are below, and you can search the full list.
A sample of creators from the directory across travel, family, wellness, theme parks, tech and gaming. Open a profile to read their bio and see where they post.
Lifestyle and motherhood: get-ready-with-me, makeup, skincare and cleaning.
Mom and family life, sharing everyday moments as a mom of two boys.
Travel and lifestyle creator based in England.
Wellness, fitness, mindfulness and home decor.
Parenting and family travel from a Michigan mom of four.
Orlando theme parks, fashion and healthy living.
Solo female travel and digital nomad life, plus drone shots.
Tech tutorials, home workouts, nutrition and digital art.
New York City life and travel through a Latina lens.
Fun videos and stories.
Lifestyle creator splitting time between Cleveland and Atlanta.
Gaming and gaming tech.
The right influencer is the one whose audience matches your customers, not the one with the biggest number. Five quick checks keep a campaign on target.
Write down who you want to reach: their age, interests and where they spend time online.
Match the platform to the content: Reels or TikTok for quick demos, YouTube for in-depth reviews, Twitch for live.
Choose creators in the markets you sell to, so their followers can actually buy from you.
Check each creator's bio, platforms and content style to see if it fits your brand voice.
Look at their recent posts and engagement on the platform itself, then contact them with a clear brief.
Quick answers on finding, choosing and contacting creators.
The BSTB influencer directory is a free list of creators you can browse by platform and by country, with a profile page for each influencer.
Start with Browse by Platform or Browse by Country.
To find influencers on Instagram or TikTok, open that platform's page in the directory and browse its creators, then open a profile to read their bio and see where else they post.
Counts update as new creators are added.
Yes, every creator with a listed location appears on a country page, so you can browse influencers in the United States, United Kingdom, Canada and 64 more countries.
Local creators help when you only ship or sell in certain markets.
Choose an influencer whose audience matches your customers, on the platform where your product shows best, in the countries you sell to.
The five steps in How to Choose an Influencer walk through it.
Open the creator's profile to see which platforms they use, then contact them through those platforms' business or message options.
Need help? Message the team through the BSTB contact page.
Creators can ask to be listed in the BSTB influencer directory by sending their name, platforms, handle and country through the contact page.
Use the contact page to apply.
Send us your name, platforms, handles and country. Listing requests are free, and brands browse the directory by platform and country.
