Free Tools 🧮 No paywall, no catch

Free Social Media Tools and Calculators for Creators

BSTB's free social media tools cover the jobs creators repeat every week: generating and cleaning hashtags, counting characters, checking engagement rates, pricing brand deals, estimating YouTube and TikTok earnings and running ad and business numbers. Every tool is free, needs no account and works with figures you already have.

  • Free, no sign-up
  • No account access needed
  • Copy or export results
  • Built by creators
Toolbox of free social media tools with a hashtag, a calculator and a smiling emoji 🧰 Open the box, it's free 🔑 Keep your password

Find the Right Tool

Filter by what you need, a growth tool or a calculator, and by the platform you are working on. Each card says what you enter and what you get back, so you can open the right tool first time.

Growth Tools

Turns a keyword, topic or caption into hashtag ideas grouped as popular, niche, related and long-tail, so you can pick a balanced set and copy it in one click.

Instagram

Enter → getKeyword or caption → grouped hashtags

Open tool

Converts plain text into dozens of Unicode font styles for your bio, name and captions, each with its own copy button.

Instagram

Enter → getPlain text → styled text

Open tool

Builds Boolean search queries and one-click mention searches for your brand, handle, site and up to four competitors, with a CSV export and setup checklist.

Any platform

Enter → getBrand details → search queries + links

Open tool

Cleans a pasted hashtag list, flags invalid and duplicate tags, checks each platform's hashtag rules and gives the set a health score you can export.

InstagramTikTokAny platform

Enter → getCaption or tag list → cleaned set + score

Open tool

Finds recent niche TikTok videos for a keyword or hashtag and logs a hashtag's view counts over time to show whether a trend is accelerating or slowing.

TikTok

Enter → getKeyword or hashtag → trend direction

Open tool

Estimates a channel's total subs, sub points and monthly or yearly payout from its public sub goal or your own counts by tier.

Twitch

Enter → getUsername or tier counts → subs + payout

Open tool

Logs dated follower counts and turns them into daily, weekly and monthly growth, 30-day to one-year projections and your next milestone, with CSV export.

Instagram

Enter → getDated counts → growth rate + projection

Open tool

Counts every emoji in pasted comments, DMs, captions or chat exports and ranks them in a leaderboard with totals, density and per-line counts.

Any platform

Enter → getPasted text → emoji leaderboard

Open tool

Shows characters, words, hashtags, mentions, links and emoji in a post, plus the room left under each platform's limit, including X's link and emoji rules.

X (Twitter)InstagramTikTokLinkedInFacebookYouTube

Enter → getPost text → counts + room left per platform

Open tool

Calculators

Calculates engagement rate from reactions, comments and shares against reach or followers, with engagements per post and per 1,000 and a comment-to-like ratio.

Facebook

Enter → getReactions, comments, shares → engagement rate

Open tool

Calculates engagement rate from average likes, comments, saves and shares against followers or reach, the figure brands check before a deal.

Instagram

Enter → getLikes, comments, saves → engagement rate

Open tool

Suggests a sponsored-post rate for a feed post, Reel or Story from followers, engagement rate, niche and usage rights, with a bundle price and the multipliers behind it.

Instagram

Enter → getFollowers, ER, niche → suggested rate

Open tool
Calculator

LTV Calculator

Works out customer lifetime value for a subscription or ecommerce business from revenue, churn, order value and margin, and compares it to your CAC.

Any platform

Enter → getRevenue, churn, margin → lifetime value

Open tool
Calculator

ROAS Calculator

Calculates return on ad spend, your break-even ROAS and profit after ads from revenue, spend and margin.

Any platform

Enter → getAd revenue, spend → ROAS + break-even

Open tool
Calculator

ROI Calculator

Calculates return on investment and annualised ROI from the amount invested, the amount returned and the holding period.

Any platform

Enter → getInvested, returned → ROI %

Open tool

Converts TikTok Coins to dollars, or a dollar budget to coins, using pack prices or your own rate, with an estimated creator payout.

TikTok

Enter → getCoins or budget → USD + creator share

Open tool

Finds the units and revenue you need to cover fixed and variable costs, plus a table of profit at each sales level.

Any platform

Enter → getCosts, price per unit → break-even point

Open tool
Calculator

CAC Calculator

Calculates customer acquisition cost from marketing, sales and other spend, then shows LTV:CAC ratio and payback period if you add revenue and churn.

Any platform

Enter → getSpend, new customers → CAC + payback

Open tool

Projects how a starting amount and regular contributions grow at a given rate and compounding frequency, with a growth chart and year-by-year table.

Any platform

Enter → getAmount, rate, term → future value

Open tool

Shows the real cost of bought followers by dividing what you paid by the followers still there after 30 days, and compares two providers side by side.

InstagramTikTokYouTubeAny platform

Enter → getPrice, followers, retention → true cost

Open tool

Estimates daily, monthly and yearly AdSense earnings from views, RPM, audience location and monetised playback share, for long-form and Shorts.

YouTube

Enter → getViews, RPM → estimated earnings

Open tool

Calculates engagement rate from average likes, comments, shares and saves against views or followers, with per-post and per-1,000 figures.

TikTok

Enter → getLikes, comments, shares → engagement rate

Open tool
Calculator

CPA Calculator

Solves cost per acquisition from any two of spend, conversions and CPA, and adds break-even CPA when you enter profit per conversion.

Any platform

Enter → getSpend, conversions → CPA

Open tool
Calculator

CPC Calculator

Solves cost per click from any two of spend, clicks and CPC, and adds CTR and CPM when you enter impressions.

Any platform

Enter → getSpend, clicks → CPC

Open tool
Calculator

CPM Calculator

Solves cost per thousand impressions from any two of spend, impressions and CPM, in USD, INR, AED, AUD, EUR, GBP or CAD.

Any platform

Enter → getSpend, impressions → CPM

Open tool
Calculator

CTR Calculator

Solves click-through rate from any two of clicks, impressions and CTR for ads, email, search results and social posts.

Any platform

Enter → getClicks, impressions → CTR

Open tool

Estimates Creator Rewards payouts from qualified views and RPM, or a sponsored-post rate from followers, engagement rate and niche.

TikTok

Enter → getViews or followers → estimated earnings

Open tool

Calculates engagement rate on X from likes, replies, reposts, quotes and bookmarks against impressions or followers.

X (Twitter)

Enter → getLikes, replies, reposts → engagement rate

Open tool
🧭 Start from the goal

Pick a Tool by What You Are Trying to Do

Most creator tasks map to one of four goals: growing an audience, pricing a brand deal, estimating what a platform pays, or running ad and business numbers. Start from the goal and the tools you need are grouped underneath.

Signpost pointing to Grow, Price, Earn and Ads, the four goals BSTB tools are grouped by
🎁 $0, forever

Why These Tools Are Free and Password-Free

The tools are free because BSTB is built by creators who needed them, and password-free because asking for account access is the first red flag BSTB checks when it reviews growth services. The same rule applies to the site's own tools.

Open padlock and a gift box: BSTB creator tools are free and never ask for a password

Free, No Sign-Up

Open a tool and use it. There is no account, no trial clock and no paid tier hiding the full result.

Your Numbers Stay Yours

Tools take figures you enter or text you paste. None of them ask for a password or access to your accounts.

Built From Creator Workflows

Each tool started as a job the BSTB team did by hand, from pricing a brand deal to cleaning a hashtag list, then got built so every creator can use it.

Frequently Asked Questions

Quick answers on what the tools do, what they cost and how accurate the estimates are.

What free social media tools does BSTB offer?

BSTB offers two kinds of free tools: growth tools that help you write, clean and track content, and calculators that turn your numbers into engagement rates, earnings estimates and ad metrics.

  • Growth tools: hashtag generator and analyzer, fonts generator, character counter, trending videos, followers counter, emoji tracker and brand monitoring.
  • Creator calculators: engagement rate for Instagram, TikTok, Facebook and X, money calculators for Instagram, TikTok and YouTube, Twitch subs and TikTok Coins.
  • Business calculators: ROAS, ROI, CPA, CPC, CPM, CTR, CAC, LTV, break-even and compound interest.

Use the category and platform filters at the top to find the one you need.

Browse all tools →

Are the tools really free?

Yes. Every tool on this page is free to use with no paywall, no trial and no account.

  • No sign-up: open the tool, enter your numbers or text, read the result.
  • No limits: run as many calculations as you like.
  • Export included: tools that produce tables or lists offer copy buttons or a CSV download.

BSTB is funded by its reviews and partnerships, not by charging creators for calculators.

How BSTB works →

Do I need to connect my Instagram or TikTok account?

No. None of the tools ask for a login, a password or access to your account.

  • Enter the numbers yourself: engagement and money calculators take figures you can read from your own insights.
  • Paste, do not connect: the hashtag analyzer, emoji tracker and character counter work on text you paste in.
  • Track manually: the followers counter stores dated counts you log, rather than pulling them from Instagram.

That is deliberate: tools that ask for your password are one of the red flags BSTB warns about in its growth service reviews.

Read the growth service reviews →

How accurate are the money calculators?

The money calculators give estimates based on the rates and formulas you enter, so they are as accurate as your inputs and should be used as a starting range, not a quote.

  • RPM and rates vary: YouTube and TikTok earnings depend on niche, audience location and season, so each calculator lets you set or override the rate.
  • Brand deal rates are market-based: the Instagram and TikTok money calculators apply niche and usage-rights multipliers to a base rate per thousand followers.
  • Formulas are shown: every calculator explains the formula it uses under the result.

Run a low and a high scenario before you pitch a number to a brand.

Open the Instagram Money Calculator →

Which tool should I use before buying followers or likes?

Use the Cost-Per-Retained-Follower Calculator, which shows what each follower really costs once you account for the ones that drop off within 30 days.

  • Compare two providers: enter the price, followers delivered and retention for each and see the true cost side by side.
  • Pair it with a review: BSTB tests growth services with real orders and 30-day tracking, so you can take the retention figure from the review.
  • Check engagement after: run the engagement rate calculator a month later to see whether bought followers changed your rate.

Bought followers that do not engage lower your engagement rate, which is the number brands look at first.

Open the Cost-Per-Retained-Follower Calculator →

Can I request a new tool?

Yes. BSTB builds tools around what creators ask for, and new ones are added to this page as they are released.

  • Tell us the job: describe the number you need or the task you repeat, and which platform it is for.
  • Built by creators: tools are specified by the BSTB team from their own workflows, then tested before they are listed.
  • Free when released: requested tools go on this page under the same no-paywall rule.

Requests that help many creators get built first.

Request a tool →

🧰 Psst! Missing a tool?

Need a Tool That Is Not Here Yet?

Tell us the number you need or the task you repeat, and which platform it is for. Tools that help many creators get built first and go on this page free.

Request a free tool: Scout the BSTB mascot with a wrench beside a toolbox of hashtag, percent, dollar and font tools