MIRI

What is MIRI?

MIRI is an AI wellness coaching and engagement platform from Miri Technologies, Inc. of Oakland, California. It gives people nutrition and habit guidance through a chat-based coach, and helps health companies keep members active between clinic visits.

The platform works as a loop. Users check in with the coach about meals, cravings, weight and routines, and each interaction becomes a structured signal about adherence, motivation and drop-off. Operators then see those signals in an analytics portal and can act on churn risk, repurchase timing or cross-sell openings.

Miri launched in 2023 as a consumer coach at miri.health, which now redirects to miri.ai, and press reports from that year describe a $1.2 million pre-seed round. Chief executive Amy Kelly, a former therapist, co-founded the company with chief technology officer Boris Korsunsky, whom the about page describes as Lyft’s first CTO. Both the business site and the Miri Ai iOS app were active and recently updated in October 2026.

Key Features

With MIRI, a health brand can run daily coaching through the white-label coach and see who is drifting away through churn signals.

• AI coach chat: The coach answers questions about meals, cravings, activity, sleep and stress in a chat thread. According to the developer docs, partner apps can also add chat modules for recipes, restaurant menus and meal logging by text or photo.
• Meal logging: The Miri Ai iOS app records meals by voice entry or barcode scan instead of manual searching. Logged meals feed a progress dashboard with weight tracking and habit streaks, so users can see whether routines are holding.
• GLP-1 and gut health tracking: The app lists dedicated support for people on GLP-1 weight-loss medicines and for gut health tracking. Miri also markets medical weight-loss programmes as a core use case, where nutrition habits matter alongside the prescribed treatment.
• Churn and revenue signals: The operator dashboard flags users who are likely to drop out and highlights repurchase and cross-sell moments. Miri describes these as revenue-weighted insights drawn from daily check-ins rather than from occasional surveys.
• White-label deployment: Partners can launch a branded standalone coaching app without rebuilding their own infrastructure. MOOV Health and Wellness reportedly launched its MOOV AI Coach this way in July 2025, with deployment taking under three weeks.
• SDK, API and webhooks: Developers can embed coaching modules with the Miri Component SDK or call a server-side API using unique keys. Webhooks handle events, but the SDK currently supports React Native only, with Swift and Android listed on the roadmap.

Pros

One product, two beneficiaries: MIRI serves the end user through daily coaching and the business through retention data.

• Two-sided value: Members get daily coaching while operators get structured engagement data from the same interactions. A clinic or brand therefore does not need a separate analytics tool to learn which members are slipping.
• Fast rollout: A branded coach can go live in weeks rather than months, according to Miri. The MOOV launch in 2025 was reported at under three weeks and needed no custom technology development.
• Free consumer app: Individuals can download Miri Ai for iPhone at no cost, and the App Store listing shows no paid plan. It holds a 4.7 rating, although that score comes from only about 10 reviews.
• Quick logging: Voice entry and barcode scanning make meal logging faster than typing every food. Apple Health sync also brings in activity and weight data, which reduces the manual input that often makes users give up.
• Experienced team: The leadership mixes behavioural health and consumer technology experience, and doctors advised on the coaching content. The about page also lists advisers from Sweetch, Rodan and Fields and Woebot Health.

Cons

Opacity is the catch with MIRI, as business pricing, compliance status and service levels are only shared after a demo call.

• Hidden pricing: Businesses must book a demo to see any price. This makes early budgeting hard for small clinics, so ask for per-member costs and minimum contract terms on the first call.
• No Android app: The consumer app runs on iPhone, iPad, Apple silicon Macs and Vision Pro only. Android users need another tracker for now, and the partner SDK also waits on native Android support.
• Not medical care: Miri’s terms state that the service is not medical practice and creates no doctor-patient relationship. Users on GLP-1 medicines or with health conditions still need their clinician for treatment and dosing decisions.
• Unclear compliance: The public site does not mention HIPAA, SOC 2 or a business associate agreement. Healthcare buyers handling patient data should request written security documentation before connecting MIRI to patient records.
• Early developer tools: The developer documentation is labelled alpha and covers React Native only. Teams with native iOS or Android apps may need to wait or rely on the server API, and some modules are marked as coming soon.

Who is Using MIRI?

Health and wellness businesses that want to keep members engaged form MIRI’s main audience, with individual iPhone users as a smaller second group.

• Telehealth providers: Telehealth companies and provider networks use MIRI to keep patients active between appointments. The engagement data helps care teams spot who may miss follow-ups or leave a programme.
• Weight-loss programmes: GLP-1 and medical weight-loss services offer the coach to members during treatment. It reinforces nutrition and habit goals that sit alongside the clinician’s prescribing plan.
• Supplement and e-commerce brands: Retail wellness brands use the signals to time repurchase and cross-sell offers. Daily check-ins show when a customer is engaged or close to dropping off.
• Individuals: People who want free meal tracking on iPhone use the Miri Ai app. They log meals by voice or barcode and ask the coach for plans and shopping lists.

Pricing

MIRI keeps business prices private, while its consumer iOS app is free (checked October 2026).

Some directories still list premium consumer upgrades, but we found none on the official site or App Store.

Business quotes depend on the deployment you choose, so treat any figure here as a starting point and confirm current terms directly with Miri.

What Makes MIRI Unique?

MIRI turns everyday coaching chats into retention data for the provider, something consumer nutrition apps such as MyFitnessPal do not attempt. Each meal log or check-in becomes a signal about adherence and momentum, so the product behaves more like an engagement engine than a diet tracker.

The second difference is control over the experience. Partners can keep their own branding through a white-label app or the SDK, and they can turn their own clinical protocols into coaching rather than adopting a generic programme. Miri reports 60 per cent 30-day retention against a 6 per cent industry benchmark, a company figure we could not check independently.

Compatibilities and Integrations

MIRI connects to Apple devices for individuals and to EHR, telehealth and e-commerce systems for businesses, with a React Native SDK for developers.

• Platforms: A web analytics portal for businesses, plus iOS and iPadOS 15.1 or later, Apple silicon Macs and visionOS for app users.
• Health data: Apple Health sync for weight and activity data in the consumer app.
• Business systems: EHR, telehealth, lab diagnostics and e-commerce integrations, according to the solutions pages.
• Developer tools: React Native Component SDK, a server API with unique keys, custom token validation and webhooks.
• Roadmap: Native Swift and Android SDKs, plus activity tracking and coach check-in modules, are listed as upcoming.

MIRI Tutorials

Individuals can start in minutes with the free iOS app, while businesses begin with a demo call and an API key.

1. Install Miri Ai from the App Store on a device running iOS 15.1 or later.
2. Set goals such as weight, energy or gut health, and connect Apple Health.
3. Log meals by voice, barcode or text, and check your habit streaks on the dashboard.
4. Ask the coach for a meal plan, a shopping list or tips for handling cravings.
5. Businesses can book a demo through miri.ai to discuss branding, data handling and pricing.
6. Developers register for an API key, install the React Native SDK, add the context provider and initialise it.

How We Rated It

We give MIRI 3.7 out of 5, because its two-sided coaching and retention model is useful but pricing, support and compliance details stay private.

Summary

MIRI suits health companies that want a branded AI coach plus retention data, and iPhone users who want free meal tracking. Its main weakness is transparency, as business prices and HIPAA status are not public. Android users will need another app for now. The developer tools are still in alpha, so check SDK coverage against your own stack. Before booking a demo, prepare questions on data handling, contract length and per-member cost.