AI First

What is AI First?

AI First is a São Paulo platform that lets companies hand repeat work to autonomous AI agents. Its pricing page calls it a cloud computer where AI agents run your company, with agents that watch for triggers, remember context and complete tasks around the clock.

The Portuguese homepage now frames the business more widely as operational intelligence for larger firms, promising to turn scattered data into executed decisions. It lists six modules: Tars for agents, Gênese for a business ontology, Núcleo for governance and security, Fluxo for continuous processes, New Eden as a shared workspace and Atlas for mapping organisational relationships.

The company page describes an embedded engineering model, where its specialists work inside client operations in four phases: map critical decisions, model the operation, prove agents in real scenarios and scale under governance. Directories such as Futurepedia still describe an earlier English agent marketplace with dollar plans, so the offer appears to be in transition. No founders, founding date or client names are published on the official pages we read.

Key Features

Governed autonomy is the core of AI First: Tars agents run on triggers with persistent memory, while every action is logged, traceable and reversible.

• Tars autonomous agents: Tars turns roles into agents, processes into workflows and policies into rules. Each agent follows a cycle of perceiving the operation, reasoning with models and rules, acting, and then being evaluated in production.
• Graduated authority: Agents can be limited to suggesting actions or allowed to execute independently, with optional human approval in between. This lets a cautious team start with recommendations and widen permissions once results are proven.
• Cortex memory and triggers: A central memory store keeps episodic and knowledge context between runs. Agents start from events, schedules or conditions, which the pricing page says supports 24/7 operation without someone typing prompts.
• Multichannel deployment: The Sphere layer places agents on WhatsApp, Slack, voice, email and the web. Customer-facing agents can therefore answer where Brazilian clients already message, rather than only inside a dashboard.
• Governance and ontology: Núcleo records automated decisions so they can be explained, audited and reversed. Gênese builds a living ontology of business entities and relationships, giving agents a structured view of ERP, CRM, document and sensor data.
• Desktop app and hosting options: A desktop app for Apple Silicon Macs and Windows updates itself in the background, with Linux builds on request. Larger clients can choose cloud or on-premise deployment, and agents run in isolated sandboxed environments.

Pros

Round-the-clock agents with an audit trail are why a Brazilian operations team would pick AI First, as automated work stays reviewable and reversible.

• Always-on work: Trigger-based agents keep handling tasks outside office hours, such as answering leads or reconciling records overnight. Firms with thin teams gain capacity without adding night or weekend shifts.
• Clear credit allowances: Each plan states a monthly credit budget, 4,000 on Pro and 10,000 on Max, at prices set in Brazilian reais. Finance teams can therefore budget in local currency without exchange-rate surprises.
• Local engineering team: Brazilian firms get Portuguese-speaking engineers who embed in their operations. This matters most for regulated sectors where daily processes, documents and staff are all in Portuguese.
• Traceable decisions: Agent actions are recorded and can be reversed, with optional human sign-off before execution. Compliance and audit teams gain evidence of what the automation did and why.
• Model-agnostic design: Tars is described as model-agnostic and vendor-neutral, so a client is not tied to one AI provider. Directories report support for models such as GPT-4, Claude, DeepSeek and Gemini.

Cons

Uncertainty is AI First’s weak point, because its homepage, pricing page and directory listings describe different products and price lists.

• No free tier or trial: Every plan is paid and activated only after a scheduled call. Small teams cannot test the agents on their own first, so ask for a short pilot with written goals.
• Shifting product story: The site now pitches enterprise operational intelligence, while directories still describe a no-code agent marketplace. Buyers should confirm in writing which product and features their plan actually includes.
• Mostly Portuguese material: The pricing and download pages use English, but the homepage, company page and module pages are mainly Portuguese. Teams outside Brazil may find documentation and onboarding harder to follow.
• Unproven public claims: The 3,000-plus tool integrations and the security model are described without public lists, certifications or benchmarks. Request integration details and a security review before connecting core systems.
• Few independent reviews: We found no detailed customer reviews or case studies with named clients on the official pages. Results and support quality are therefore hard to judge before you sign up.

Who is Using AI First?

Mid-sized and large Brazilian companies are AI First’s main audience, especially in agribusiness, industry, foreign trade, health and finance.

• Brazilian SMEs: Growing firms automate administration, sales follow-up and customer replies. The Pro plan’s credit allowance suits a small set of everyday agents.
• Operations leads: Managers connect ERP, CRM, documents and sensor data so agents can act on events. Governance logs help them show what the automation changed.
• Regulated sectors: Agribusiness, health, finance, foreign trade and government teams are named target sectors. On-premise hosting helps where data must stay on company infrastructure.
• Sales and marketing teams: Teams run lead qualification and content agents on WhatsApp, email and Slack. Directory listings also mention HR and support agents for internal requests.

Pricing

AI First is paid, priced in Brazilian reais, and every plan needs a sales call before activation (official prices, October 2026).

Directories still quote older dollar plans, for example Futurepedia’s $94 individual tier and a $2,615 tier for 31 users, which the official site no longer shows. The pricing page does not explain what one credit buys, so ask how credits map to agent runs.

Disclaimer: Plans and credit rules may change while AI First repositions its offer, so get any quote confirmed in writing.

What Makes AI First Unique?

Most agent builders sell a chat window; AI First instead pitches a background workforce that watches company systems, keeps memory and acts on triggers. Its pairing of an agent runtime with a business ontology and a governance layer is closer to enterprise decision platforms than to typical no-code bot makers.

The local angle also sets it apart. Pricing in reais, Portuguese-speaking engineers embedded in client teams and on-premise hosting for data sovereignty are aimed squarely at Brazilian companies wary of foreign cloud tools.

Compatibilities and Integrations

AI First runs as a desktop app on macOS and Windows and claims connections to more than 3,000 tools, though it publishes no full integration list.

• Platforms: Native apps cover Apple Silicon Macs and Windows, Linux comes as AppImage or .deb on request, and agents themselves run in the cloud or on-premise.
• Business systems: The homepage names ERP, CRM, documents and sensor data as sources, with legacy system connectors mentioned on the Tars page.
• Channels: Agents can be deployed on WhatsApp, Slack, voice, email and the web through the Sphere layer.
• Tools and models: Directories report Gmail, Notion and CRM links, plus GPT-4, Claude, DeepSeek and Gemini model support.

AI First Tutorials

A diagnosis call is the first step with AI First, since no plan can be activated without one.

1. Book a diagnosis call on aifirst.app and describe the process you want to automate.
2. Choose Pro, Max or a custom plan, and ask how credits map to agent runs.
3. Install the Mac or Windows app, or request a Linux build.
4. Connect business tools and channels such as your CRM, email or WhatsApp.
5. Set triggers and start agents at suggestion-only authority.
6. Review the audit logs, then widen permissions once results hold up.

How We Rated It

AI First scores 3.4 out of 5: its agent and governance design is promising, but cost, thin English support and unverified claims pull it down.

Summary

AI First suits Brazilian companies that want governed background agents tied to their own systems and staffed by local engineers. Its strengths are trigger-based agents, persistent memory, graduated authority and audit trails. The main limitation is uncertainty, since its pages and directory listings describe different products and prices, and no free trial exists. Ask for a written scope, a credit explanation and a short pilot before committing to a monthly plan.