Loora

What is Loora?

Loora is an AI English tutor app for spoken practice: you talk with an AI partner that replies, corrects grammar and word choice, and coaches pronunciation.

A session works like a phone call with a patient teacher. You talk aloud about work, travel, hobbies or a set scenario, the AI answers in spoken English, and errors are flagged as they happen with a better phrasing to copy. Each lesson closes with a summary of the corrections, and the Google Play listing adds a daily fluency score and weekly goals for tracking progress over time.

The developer is Loora A.I LTD, registered in Tel Aviv, Israel, according to its Google Play listing, and directories date the launch to March 2023. The Android app shows more than 10 million downloads and a 4.9 rating from about 338,000 reviews. A September 2026 press report mentions a $22 million Series B, CEO Roy Mor and over 15 million users, figures Loora does not publish itself.

Key Features

Open voice conversation is the core of Loora, and every other feature (corrections, accent work, exam drills) is built on top of it rather than on tapping exercises.

• Spoken conversations: You hold voice chats with the AI on almost any subject, from casual small talk to sports, technology or fashion. Lessons adapt to your speaking level, so intermediate and advanced learners get different vocabulary and pacing.
• Instant corrections: Grammar slips and awkward word choices are flagged during the chat, each paired with a rephrased version. Because feedback arrives mid-conversation, you can repeat the corrected sentence straight away instead of waiting for a marked test.
• Accent coaching: Speech recognition picks out individual sounds you mispronounce and asks you to try again. The website describes this as pronunciation coaching aimed at clearer speech rather than replacing your accent entirely.
• Lesson formats: Classic conversations, role-plays and read-and-talk sessions are available, giving variety across a week of practice. Role-plays drop you into a set scene, such as ordering at a restaurant or handling a customer complaint.
• Business English: Dedicated scenarios cover job interviews, meetings and presentations, with industry vocabulary for professional settings. Loora for Business adds role-plays for negotiations and team calls, aimed at staff who use English at work.
• Exam practice: The AI simulates the speaking sections of TOEFL and IELTS and comments on fluency and grammatical range. This gives candidates unlimited timed rehearsal before booking costly official mock tests.

Pros

Talking time is what Loora sells: a learner spends most of each lesson speaking aloud, which drill-based apps rarely require and which shy learners seldom get in classrooms.

• Speaking focus: Lessons make you produce full sentences rather than tap answers. This builds the recall speed that conversations demand, something matching and multiple-choice exercises do little to train.
• Low pressure: Mistakes happen without an audience, a human tutor or classmates watching. Directory reviewers repeatedly describe the setting as stress-free, which suits learners who freeze when speaking to people.
• Always available: The AI tutor runs 24 hours a day with no booking. A ten-minute session on a commute or late at night fits schedules that rule out fixed tutor appointments.
• Strong ratings: Store ratings are unusually high for a language app. Google Play shows 4.9 from roughly 338,000 reviews, and Loora’s business page cites more than 90,000 five-star reviews across iOS and Android.
• Cheaper than tutors: A subscription costs far less than weekly private lessons. US App Store listings start around $14.99 a month, while a single hour with a human tutor often costs more than that.

Cons

One free lesson is all you get before paying, and the website hides subscription prices, so judging value before committing is harder than it should be.

• Tiny free tier: Only one free lesson is offered before a subscription is required. That is barely enough to test the role-play and exam modes, so plan your trial session carefully.
• English-only help: Explanations and feedback are given in English, not translated into your first language. Complete beginners may struggle to understand corrections and could do better starting with a structured course.
• Recognition gaps: Speech detection can struggle with weak speakers, heavy accents or noisy rooms. Misheard words sometimes trigger corrections you did not need, so a quiet space and headset help.
• Prices hidden: The website lists no subscription costs, and in-app offers vary by country and promotion. Directories quote figures from $9.99 to €16.99 a month, which makes comparison shopping awkward.
• Online and solo only: Lessons need an internet connection and there is no offline mode. There are also no group sessions or human teachers, so cultural nuance comes only from the AI.

Who is Using Loora?

Intermediate adult learners make up Loora’s core audience, alongside professionals and exam candidates who need speaking practice more than grammar theory.

• Intermediate learners: People who read English well but lack speaking confidence. They use daily chats to turn passive knowledge into fluent, spoken answers.
• Job seekers: Candidates preparing for interviews conducted in English. They rehearse common questions and practise describing their experience until answers sound natural.
• Exam candidates: Students sitting IELTS or TOEFL. They run simulated speaking sections repeatedly and use the fluency feedback to target weak areas before test day.
• Companies: Employers training international teams, with Daikin and Banque de Luxembourg named on the business page. HR teams assign seats and follow progress in the admin dashboard.

Pricing

Loora gives one free lesson, then needs a subscription that App Store listings show from $14.99 a month (App Store and support pages, October 2026).

Directories quote other figures, from $9.99 a month to €16.99 a month or €134.99 a year, while the website itself shows no rates. Business customers can pay by card or bank transfer and receive detailed invoices.

Disclaimer: app store prices differ by country and promotion, so check the in-app offer before paying.

What Makes Loora Unique?

Every Loora lesson is an open spoken conversation in English, so practice time goes into speaking and hearing your errors straight away rather than matching words on a screen.

That narrow focus is deliberate. Loora teaches one language only and skips the gamified streaks and reading drills of broader apps, putting its effort into speech recognition, live correction and realistic role-plays. The same engine powers a business edition with admin analytics, which lets a single product serve both a commuter practising alone and a company training hundreds of staff.

Compatibilities and Integrations

Loora runs on phones, tablets and the web, but offers no public API or third-party integrations for individual users.

• Platforms: iPhone, Android and a web version, with Apple Vision support shown on the App Store.
• Interface languages: English plus 11 others on iOS, although lessons and feedback stay in English.
• Progress tracking: The Android listing shows a daily fluency score and weekly goals tied to your account.
• Business tools: A separate admin portal with learner analytics, seat management and a dedicated manager for five or more seats.
• Integrations: No public API is listed, so data cannot be pushed into learning management systems.

Loora Tutorials

A first lesson takes under ten minutes and needs only a phone microphone, ideally with a headset in a quiet room.

1. Install Loora from the App Store or Google Play, or open the web version.
2. Answer the onboarding questions on your level, goals and interests.
3. Allow microphone access when the app asks.
4. Pick a lesson type: a classic chat, a role-play or an exam simulation.
5. Speak your answers aloud and repeat each corrected sentence.
6. Review the end-of-lesson summary and set a weekly goal.

How We Rated It

Loora earns 3.8 out of 5 because its speaking practice is easy and effective, while thin privacy detail, no integrations and hidden pricing pull the score down.

Summary

Loora suits intermediate learners who need regular speaking practice and feel shy talking to people, as well as job seekers and IELTS or TOEFL candidates. The main limitation is the single free lesson, followed by prices you only see inside the app. Absolute beginners may also find English-only feedback hard to follow. Use the free lesson for a role-play close to a real situation you face, such as an upcoming interview, so you can judge the corrections properly before subscribing.