Assert AI

What is Assert AI?

Assert AI is an Indian computer vision company that adds AI video analytics to the cameras a business already has. Its software watches live CCTV feeds and flags safety breaches, defects and queues.

Processing runs on an NVIDIA-powered AI GPU unit linked to your camera network, with results shown on dashboards and alerts. The company, led by Job Philip, reports operations in India, the US and the Middle East and raised a $4 million Series A in April 2024. It lists 40+ clients and was live in October 2026.

Key Features

• Pratham: Pratham lets users upload video or connect CCTV cameras, then choose a region of interest and a detection from a dropdown menu. Assert AI describes it as a patented no-code computer vision platform.
• Alpha: Alpha detects defects on production lines in real time. Manufacturers can catch faulty items as they pass the camera rather than relying only on manual spot checks.
• Logix: Logix tracks inventory and workflows in warehouses and logistics sites. It turns existing camera feeds into data on stock movement and process flow, without installing new cameras.
• Orbit: Orbit measures crowds, queues and footfall for retail, hospitality and theme parks. Venue managers can see busy periods and guest flow, then adjust staffing or layouts.
• Safety alerts: The system flags missing PPE, slip hazards, fire and smoke from live feeds. Alerts arrive in real time, so supervisors can respond while an incident is still developing.
• Counting analytics: Pratham supports people, vehicle and object counting, according to launch coverage. These counts feed footfall, traffic and production metrics without manual tallying by staff at entrances, gates or lines.
• Dashboards: Personalised dashboards turn detected events into trends and visual insights. Managers can review patterns over time instead of watching hours of footage, with results from several cameras in one place.
• On-site GPU processing: Video is processed on an NVIDIA-powered AI GPU unit linked to your camera network. Processing on site supports real-time alerts, though the unit becomes part of the deployment cost.

Pros

• Uses existing cameras: Assert AI works with current CCTV and IP cameras. You avoid a costly new camera rollout, which lowers the barrier for sites that already have broad coverage.
• No-code setup: Pratham lets non-technical staff configure use cases by drawing a region and picking a detection. Firms without an in-house AI team can still deploy computer vision.
• Broad industry fit: Separate products cover factories, warehouses, retail, theme parks and railways. One vendor can serve several sites or business units with different needs, which simplifies procurement and training.
• Real-time alerts: Safety events and defects are flagged as they happen. Faster response can limit injuries, waste and downtime compared with staff reviewing recorded footage hours later.
• Funded and established: Assert AI raised a $4 million Series A in April 2024 and reports 40+ clients. It also reports operations in India, the US and the Middle East.

Cons

• No public pricing: Every product is quote-based, so you must book a demo to learn costs. Budgeting is difficult before talking to sales, and totals depend on camera count and hardware.
• Hardware dependency: An NVIDIA GPU unit is part of the setup. That adds upfront cost, installation work and another device to maintain on site, alongside the cameras and network you already run.
• Enterprise focus: Assert AI is built for businesses with camera networks, not individual users or hobby projects. Small shops may find a quote-based enterprise rollout more than they need.
• Thin public reviews: Few independent user reviews exist online. Most available information comes from the company and press releases, so buyers should ask for references and a pilot.
• Unpublished accuracy: No independent accuracy figures are published for its detections. Alert quality may vary between sites, so run a pilot on a few cameras and check false alarms before a full rollout.

Who is Using Assert AI?

• Manufacturers: Plants monitor PPE and defects.
• Warehouses: Teams track inventory and workflows.
• Retail and QSR chains: Stores measure footfall and queues.
• Theme parks and hospitality: Venues analyse crowds and guest experience.

Pricing

Assert AI uses quote-based pricing set per deployment (official site, checked October 2026).

One directory labels it freemium, but the official site shows no free tier. Costs will depend on camera count and hardware, so ask for a written quote.

What Makes Assert AI Unique?

A patented no-code layer sits on top of ordinary CCTV. Rivals often need custom models per site, while Pratham lets staff draw a region of interest and choose a detection from a menu. That suits firms without an AI team.

Compatibilities and Integrations

• Cameras: Works with existing CCTV and IP camera networks.
• Hardware: Runs on an NVIDIA-powered AI GPU unit on site.
• Video input: Accepts uploaded video files as well as live feeds.
• Data output: Sends results to dashboards and real-time alerts.

Assert AI Tutorials

Most rollouts begin with a guided demo.

1. Book a demo through assertai.com.
2. Choose a product and the use cases you need.
3. Connect cameras or upload sample footage.
4. Mark regions of interest and pick detections.
5. Review dashboards and tune alert rules.

How We Rated It

Summary

Assert AI suits manufacturers, warehouses, retailers and venues that want more value from existing CCTV. The main limitation is opaque, quote-only pricing that includes on-site hardware. Before signing, pilot it on a few cameras and check alert accuracy.