Breeze Copilot

What is Breeze Copilot?

Breeze Copilot is the AI assistant built into HubSpot, and it is now called Breeze Assistant. It helps marketing, sales and service teams get answers, summaries and drafts from their own customer data without leaving the CRM.

It works as a chat panel inside HubSpot. You ask a question or give an instruction in plain language, and it draws on your CRM records, customer data and HubSpot knowledge base to respond. Because it only knows what your HubSpot account holds, clean and complete data matters for the quality of its answers.

Key Features

Breeze Copilot, now Breeze Assistant, offers answers grounded in your HubSpot CRM, record summaries, content and email drafting, meeting preparation, pipeline analysis, record and workflow creation, memory of your preferences and access on web and mobile.

• Grounded answers: Replies using your CRM data, customer records and HubSpot knowledge base, so answers refer to your own contacts, companies and deals.
• Record summaries: Summarises records, conversations and feedback, and can list records that match criteria you describe.
• Content creation: Drafts blog posts, sales emails, proposals, reports and pages, and can generate images, according to HubSpot’s help documentation.
• Meeting preparation: Prepares you for a call with account context and helps with follow-up afterwards. It can also research companies.
• Pipeline analysis: Answers questions about deals, analyses the sales pipeline and supports forecasting.
• Actions in the CRM: Creates records, tasks, products, quotes and data visualisations from a chat request. User permissions decide which actions each person can perform.
• Agent and workflow building: Turns repetitive work into agents and workflows without code. HubSpot says these need a Professional or Enterprise subscription.
• Memory and connected apps: Stores preferences such as your name, job title, tone and recurring instructions, keeps conversation history by default, and works with Google Workspace, Microsoft 365 and Slack.

Pros

Breeze Copilot’s main advantages are no extra fee on any HubSpot plan, answers based on your own CRM data, nothing to install, mobile access, support for many languages and HubSpot’s stated data controls.

• No extra fee: Is included with HubSpot subscriptions at no additional cost. HubSpot’s help page lists availability as all products and plans.
• Uses your data: Starts with your CRM records, so you do not paste contact or deal details into a general chatbot.
• Nothing to install: Lives inside HubSpot on the web and in the HubSpot mobile app for iOS and Android.
• Respects permissions: Limits actions by each user’s HubSpot permissions, and admins manage AI feature access and data sharing in AI settings.
• Stated data protections: Bars third-party AI providers by contract from training models on your data, according to HubSpot, which also cites SOC 2 Type 2, encryption and logging.
• Many languages: Is available in more than a dozen languages, including Spanish, German, French, Japanese, Portuguese, Dutch and Italian.

Cons

Breeze Copilot’s main drawbacks are that it only works inside HubSpot, depends on clean CRM data, keeps agents and workflows for Professional and Enterprise plans, has daily generation limits and has been renamed.

• HubSpot only: Has no use outside the platform. It is a feature of HubSpot, not a standalone assistant you can buy separately.
• Depends on data quality: Works from what your HubSpot account holds, so incomplete or outdated records produce weak answers.
• Some features need higher plans: Requires Professional or Enterprise for agents, workflows, survey summaries in Service Hub and quote generation, according to HubSpot’s help page.
• Generation limits: Caps content generation at 30 times a minute and 1,000 times a day, as stated in HubSpot’s help documentation.
• Credits elsewhere: Covers the assistant only. Custom Breeze agents consume HubSpot Credits, which are bought in packs or pay-as-you-go.
• Connected app search is limited: Does not support natural language filters when searching connected apps such as Gmail, according to HubSpot.
• Renamed product: Now appears as Breeze Assistant in HubSpot, so guides and menus using the old Breeze Copilot name can confuse.

Who is Using Breeze Copilot?

• Sales reps: Prepare for meetings and review pipeline.
• Marketers: Draft content from CRM context.
• Service teams: Summarise tickets and customer history.
• Managers: Ask questions about team performance data.

Pricing

Breeze Copilot, now Breeze Assistant, is included with HubSpot subscriptions at no additional cost, according to HubSpot (checked October 2026).

HubSpot plan prices are separate and vary by product and seat count.

Disclaimer: Pricing can change. Check the official HubSpot website.

What Makes Breeze Copilot Unique?

Breeze Copilot stands out because it sits on top of the CRM you already use. A general chatbot knows nothing about your contacts or deals unless you paste them in. This assistant starts with that context, respects HubSpot permissions and can act on records.

Compatibilities and Integrations

• Platform: HubSpot on the web.
• Mobile: HubSpot app for iOS and Android.
• Workspace tools: Google Workspace, Microsoft 365 and Slack.
• Security: Least-privilege access controls, encryption and logging.

Breeze Copilot Tutorials

You can learn how to use Breeze Copilot in a few minutes:

1. Sign in to HubSpot and open Breeze Assistant.
2. Ask it to summarise a contact, company or deal.
3. Request a draft email or report and edit the result.
4. Check facts against the record before you send anything.

How We Rated It

Summary

Breeze Copilot, now Breeze Assistant, is a practical addition for teams already on HubSpot, since it costs nothing extra and works from your own data. It is not a reason to buy HubSpot on its own. Keep your CRM tidy, review AI drafts before sending, and check which Breeze features consume credits.