Color Palette Flow

What is Color Palette Flow?

Color Palette Flow is Facetune’s AI personal colour analysis, which reads a selfie and places you in one of 12 seasonal colour types with matching clothing, makeup and hair advice.

The flow has three stages. You answer a few questions about your style preferences and goals, upload a clear photo taken in natural light, then start a Facetune subscription to open the report. Facetune says the model checks multiple points on the face, judges whether your undertone is warm, cool or neutral, and allows for lighting conditions before choosing your season.

Facetune is made by Lightricks, an Israeli software company known for photo and video editing apps. Our October 2026 check found the landing page working with a seven-day free trial. Despite some directory listings that describe brand palettes and HEX export, it is a personal styling service, not a design tool.

Key Features

The 12-season result and the link to Facetune’s try-on tools matter most, because together they turn a colour label into advice you can preview on your own face.

• 12-season typing: The analysis uses the 12-season system rather than the simpler four seasons of Spring, Summer, Autumn and Winter. That finer split into twelve groups gives more precise shade suggestions than a basic quiz.
• Undertone reading: The AI judges whether your skin has warm, cool or neutral undertones from the selfie. Undertone decides whether golds or silvers, and peach or pink tones, tend to flatter you, so it shapes every later recommendation.
• Clothing palette: The report lists wardrobe colours to favour and ones to avoid. Facetune frames this as a way to build a coordinated wardrobe and skip purchases that leave you looking washed out.
• Makeup suggestions: Shade advice covers makeup such as lipstick, blush and eye colours matched to your season. It gives a shortlist to take into a shop rather than testing dozens of products at a counter.
• Hair colour guidance: The report suggests dye shades that work with your skin and eyes. This helps anyone planning a salon change avoid a tone that clashes with their natural colouring.
• Virtual try-on: Facetune’s editor lets you apply recommended makeup and hair colours to your own photo and preview outfits. You can test a bold change on screen before paying for products or a salon appointment.

Pros

Cost is the strongest argument, since a trial and a subscription replace in-person consultations that Facetune’s own blog prices at $150 to $500 or more.

• Fast results: The quiz, selfie and report take only a few minutes from start to finish. There is no appointment to book, so you can get an answer the same evening you start wondering.
• Far cheaper than a consultant: Professional sessions are quoted at $150 to $500 or more, while the report comes with a subscription. People curious about colour analysis can try it without a large outlay.
• Clear visual examples: The report shows flattering and unflattering colours side by side rather than listing names alone. That makes the advice easier to apply when standing in a shop.
• Preview before buying: Try-on tools let you test a lipstick or hair shade on your own selfie first. This reduces the risk of spending on products or a salon visit you later regret.
• Works on any device: The flow runs in a web browser and links to Facetune’s iPhone and Android apps. You can start on a laptop and continue experimenting on your phone.

Cons

A paid subscription is the catch, because the report only opens once you start a Facetune plan, and the trial converts to a charge unless you cancel.

• Subscription needed: The landing page says a Facetune subscription is required for the full report. Anyone wanting a one-off result must remember to cancel before the seven-day trial ends.
• Sensitive to lighting: Indoor bulbs, heavy makeup or beauty filters can push you into the wrong season. Retaking the selfie by a window, bare-faced, is the simplest fix when a result looks off.
• Inconsistent pricing details: Facetune’s feature page lists $13 a month or $40 a quarter, the landing page mentions a yearly plan, and Futurepedia quotes $59.99 a year. Check the in-app price before confirming.
• Selfie data shared with Lightricks: The analysis needs a clear photo of your face, which is processed by Lightricks. Privacy-minded users should read the privacy policy and data request options before uploading.
• Narrow purpose: It gives personal styling advice only and exports no HEX codes or design palettes. Designers looking for brand colours need a tool such as Coolors or Adobe Color.

Who is Using Color Palette Flow?

Everyday shoppers and beauty fans make up most of the audience, alongside stylists who want a fast first read on a client.

• Fashion shoppers: People refreshing a wardrobe use the clothing palette to filter what they buy. It cuts down on items that sit unworn because the colour never suited them.
• Makeup users: Beauty fans use the shade suggestions to pick lipstick, blush and eye colours. The try-on preview helps them narrow choices before visiting a counter.
• People planning a hair change: Anyone considering a new dye uses the hair guidance and preview. It gives a sense of which tones complement their skin before booking a colourist.
• Stylists and personal shoppers: Professionals use the report as a quick starting point with clients, as directories also suggest. They usually confirm it with draping or their own judgement.

Pricing

Color Palette Flow starts with a seven-day free trial, after which the report requires a paid Facetune subscription (official pages, October 2026).

Futurepedia lists a $59.99 yearly plan, which Facetune’s own pages do not confirm.

Disclaimer: app store prices differ between countries and change over time, so read the amount on the confirmation screen before your trial ends.

What Makes Color Palette Flow Unique?

A built-in photo editor sits behind the report: once your season is named, you can apply the suggested hair, lipstick or outfit colours to your own selfie in Facetune.

Most colour quizzes end with a static chart of swatches, leaving you to imagine the result. Here the advice and the preview live in one subscription, which makes it easier to test a recommendation before spending money on clothes, cosmetics or a salon visit.

Compatibilities and Integrations

Color Palette Flow works through a web browser and Facetune’s iPhone and Android apps, with no outside integrations beyond Facetune itself.

• Platforms: A web flow plus Facetune apps on the App Store and Google Play.
• Editing: Results connect to Facetune’s makeup, hair and outfit try-on tools.
• Input: One clear selfie in natural daylight, ideally without makeup or filters.
• Output: A styling report with palettes and examples, not HEX codes or design files.

Color Palette Flow Tutorials

A complete analysis takes around five minutes and needs only a phone or laptop camera and some daylight.

1. Open the Color Palette Flow page on Facetune’s website.
2. Answer the short questions about your style preferences and goals.
3. Take a bare-faced selfie near a window, showing your natural hair colour, and upload it.
4. Start the seven-day trial to open your seasonal report.
5. Review your clothing, makeup and hair recommendations.
6. Test suggested shades in the Facetune app, then set a cancel reminder if you only want the report.

How We Rated It

Color Palette Flow earns 3.5 out of 5: it is quick and easy, but accuracy depends on your photo and the report sits behind a subscription.

Color Palette Flow earns 3.5 out of 5: it is quick and easy, but accuracy depends on your photo and the report sits behind a subscription.

Summary

Color Palette Flow suits people who want a quick, low-cost guide to the clothes, makeup and hair colours that flatter them. The 12-season result and on-photo try-on make it more practical than a basic colour quiz. Its main limitation is the Facetune subscription needed after the trial, with prices shown differently across pages. Results also depend heavily on photo quality. Shoot your selfie by a window without filters, and set a reminder to cancel if the report is all you need.