Gumloop

What is Gumloop?

Gumloop is a no-code platform for building AI agents and automated workflows, which the company calls a multiplayer AI agent builder. Staff who understand a task can describe it or assemble it from nodes on a visual canvas, connect apps such as Salesforce, HubSpot or Google Sheets, and hand repeat work to an agent. Agents can call more than 35 AI models, drive a real browser, run on triggers and report back in Slack, Microsoft Teams, Gmail or by text message.

Gumloop was founded in 2023 by McGill University classmates Max Brodeur-Urbas and Rahul Behal, originally under the name AgentHub, and is based in San Francisco. It raised a $50 million Series B led by Benchmark in March 2026, with Shopify Ventures and Y Combinator also investing. The company lists Shopify, Instacart, Gusto, Ramp and Samsara among its customers. In October 2026 it sold a Pro plan with a trial and custom Enterprise contracts.

Key Features

• No-code AI agents: Gumloop lets non-technical staff build AI agents by describing the task and connecting the right tools. Agents can be shared across a team and called from chat instead of a separate dashboard.
• Visual workflow builder: Gumloop offers a drag-and-drop, node-based canvas for multi-step automations with AI steps, batch processing and list handling. Lindy’s review notes testing, logs and monitoring tools for checking each run.
• Browser automation: Gumloop agents can operate a real browser, clicking, typing, filling forms and downloading files. That covers web portals with no API, and sessions are recorded with passwords masked.
• 300+ app connectors: Gumloop connects to more than 300 tools, including Slack, Gmail, Salesforce, HubSpot, Jira, Notion, GitHub and Google Sheets. Webhooks and APIs extend it to internal systems.
• Chat interfaces: Gumloop agents work inside Slack with @mentions, Microsoft Teams, Gmail and SMS or iMessage through a feature called Gumball. Colleagues can trigger an agent where they already talk.
• Multi-model routing: Gumloop gives Pro users access to more than 35 AI models and can route a task to a suitable model automatically. Pro accounts can also bring their own API keys.
• Self-improving runs: Gumloop agents reflect on past runs to refine later results, according to the company. Human-in-the-loop handoffs pause a job for logins or approvals before sensitive actions.
• Governance and budgets: Gumloop includes role-based access with Owner, Editor, Viewer and Use Only roles, budget caps and spend approvals. Admins can write plain-English policy rules that block or tag agent actions.
• Enterprise security: Gumloop states SOC 2 Type II certification and GDPR compliance with zero data retention agreements. Enterprise adds SAML SSO, SCIM, audit logs, custom data retention and VPC deployment.

Pros

• Unlimited seats: Gumloop’s Pro plan includes unlimited seats and teams for one price. Layer3 Labs notes this makes it cheaper for multi-person teams than tools that charge per user.
• Built for non-developers: Gumloop lets operations and sales staff automate tasks without code. Lindy’s review lists visual building without programming as its first strength, which widens who can own an automation.
• Wide integration coverage: Gumloop connects to more than 300 apps and can drive a browser where no connector exists. Most business systems can therefore join a workflow without custom development.
• Proven enterprise use: Gumloop cites Gusto, which it says cut partnership review prep from 30 to 45 minutes to under five per customer. Shopify, Instacart and Ramp also appear on its customer list.
• Strong admin controls: Gumloop gives IT teams roles, budget caps, policy rules, audit logs and session recordings. That oversight matters when many employees across departments build and share their own agents.
• Active development: Gumloop raised $50 million from Benchmark in March 2026 to hire and ship features faster. Lindy’s review also praises its frequent product updates and responsive customer support.

Cons

• No free plan: Gumloop removed its free tier, which once offered 2,000 credits a month, according to Layer3 Labs. New users now get only a 14-day Pro trial to evaluate it.
• Credit costs vary: Gumloop charges more credits for heavy steps such as multimodal AI calls, dynamic scraping or long PDFs. Lindy warns that batch runs and AI calls can push usage up quickly.
• Learning curve: Gumloop takes time to learn for complex workflows, according to Lindy. Users must design flows and edge cases themselves, which feels slower than simple trigger tools.
• Concurrency caps on Pro: Gumloop’s Pro plan allows 5 concurrent workflow runs and 25 concurrent agent chats, per Layer3 Labs. Larger teams may hit bottlenecks and need an Enterprise contract.
• Unused credits expire: Gumloop does not roll over unused Pro credits, while Enterprise contracts can include rollover. Quiet months therefore waste part of the monthly allowance you have already paid for.
• Opaque fee details: Gumloop’s pricing table lists an 8% orchestration fee on Pro without a clear public explanation. Credit costs per action are also not published, which makes budgeting harder.

Who is Using Gumloop?

• Operations teams: automate reporting, data entry and cross-app handoffs.
• Sales and RevOps teams: enrich leads and update CRMs such as Salesforce or HubSpot.
• Customer support teams: triage tickets and draft replies from Slack or Gmail.
• IT and automation leads: govern agents across the company with roles and budgets.

Pricing

Gumloop charges from $37 a month for Pro after a 14-day free trial, with custom Enterprise pricing (official prices, October 2026).

Older reviews, including Lindy’s, still list a free tier and plans at $37 and $244 a month, which no longer match the official page. Layer3 Labs confirms the free plan was removed. Credit use per step is not published, so run the trial on a real workflow before committing.

What Makes Gumloop Unique?

Shared agents with company-wide controls separate Gumloop from personal automation tools. Employees build agents that colleagues call from Slack, Teams or text, while IT sets roles, budgets and plain-English policy rules across all of them. Combined with browser automation and unlimited seats on one plan, it targets whole-company adoption rather than a single power user wiring up triggers.

Compatibilities and Integrations

• Platforms: Web app plus agent access through Slack, Microsoft Teams, Gmail and SMS or iMessage.
• Apps: 300+ connectors, including Salesforce, HubSpot, Jira, Notion, Linear, GitHub, Stripe and Google Drive.
• AI models: 35+ models with automatic routing and bring-your-own API keys.
• Enterprise: SAML SSO with Okta, Google or Microsoft, SCIM, MCP tracking and VPC deployment.

Gumloop Tutorials

A first Gumloop agent works best when you pick one repeated task with a clear output.

1. Start the 14-day Pro trial at gumloop.com.
2. Connect the apps the task needs, such as Gmail, Slack or a CRM.
3. Describe the task to build an agent, or lay out nodes on the workflow canvas.
4. Test the run, check logs and credit use, and add approval steps where needed.
5. Share the agent with your team and add it to Slack or Teams.

How We Rated It

Summary

Gumloop suits companies that want many employees building and sharing AI agents under central IT control. Its main limitations are the lack of a free plan, variable credit costs and a learning curve for complex workflows. Solo users with simple app-to-app triggers may find lighter tools enough. Use the 14-day trial on one real process, track credits per run, and estimate monthly use before choosing Pro or Enterprise.