What is Juno Research?
Juno Research is an AI researcher that runs qualitative studies by interviewing real people, then analyses what they say into themes backed by quotes. The product is sold simply as Juno at heyjuno.co, and directories such as Futurepedia list it as Juno Research under research assistants. Its workflow has three stages: Brief, where you describe a question in plain language and Juno designs and challenges the study; Interview, where it holds adaptive conversations with participants; and Reveal, where it synthesises findings and links every claim to transcripts.
Juno was founded by Michelle Gilmore, its CEO, and Josh Davey, and Blackbird Ventures backed it at seed stage in 2024. A founder profile reports a $2.8 million round led by Blackbird and a head office in Barangaroo, Sydney. The company says its methodology draws on more than 25 years of research practice and that it can reach a panel of 21 million participants in 56 countries. Juno was live in October 2026, with pay-as-you-go pricing and free trial access.
Key Features
- AI study design: Juno Research turns a plain-language brief into a full study plan covering participants, interview structure and topics. It also questions weak briefs and suggests improvements before any fieldwork starts, and this design stage is free.
- Adaptive interviewing: Juno Research conducts conversational interviews that follow useful threads and probe vague answers. Participants take part in their preferred language and at a time that suits them, so fieldwork does not depend on a moderator’s diary.
- Stimulus testing: Juno Research can show images, videos, concepts and prototypes during an interview. Agencies use this to test creative work and product ideas with real customers before a pitch or launch.
- Mixed qual and quant: Juno Research lets you embed up to six quantitative questions inside a qualitative interview. You get measurable answers alongside open responses without running a separate survey.
- Global participant panel: Juno Research says it reaches 21 million panel members across 56 countries in more than 100 languages. Screening covers standard demographics and behaviours, and custom screeners are available for narrower audiences.
- Brand-blinded fieldwork: Juno Research presents studies to participants as Juno research without naming the client. This reduces brand bias in answers, which matters when testing a competitor’s territory or an unreleased concept.
- Traceable insights: Juno Research links every theme and claim in its Reveal report back to quotes, transcripts and raw data. Teams can check the evidence themselves rather than trusting an unexplained AI summary.
- API and agent access: Juno Research offers documented APIs for creating studies programmatically and embedding research inside products. The company also says software agents can request a study when existing data cannot answer a question.
Pros
- Fast turnaround: Juno Research compresses weeks of qualitative fieldwork into days, according to its case studies. OFX reports five days to validated customer journeys, and the founder claims results in 24 hours that once took human teams months.
- Transparent per-interview pricing: Juno Research charges $45 per completed interview with free study design and no seats or subscription. Small teams can run a modest study without a retainer, and costs scale only with completed interviews.
- Scale beyond human moderators: Juno Research runs many interviews at once without a moderator present. The Arthritis Movement study logged 239 participants, 6,433 messages and 99 hours in field, a volume that would stretch most in-house teams.
- Evidence you can audit: Juno Research ties each insight to the original quote and transcript. Researchers keep quality control, and stakeholders can read the source conversations behind any recommendation.
- Enterprise controls listed: Juno Research lists SOC 2 Type II, GDPR, a DPA, SSO and PII redaction among its enterprise controls. A public trust centre adds encryption and database isolation details for procurement reviews.
Cons
- Extra recruitment costs: Juno Research bills recruitment and participant incentives separately from the $45 interview fee. Total study cost is therefore higher than the headline rate, especially for niche or senior audiences.
- Little independent review data: Juno Research has few public user reviews, with one five-star rating on Futurepedia when we checked. Buyers have to rely mainly on vendor case studies and a trial when judging quality.
- Not a full survey tool: Juno Research caps embedded quantitative questions at six per interview. Teams that need large statistical samples or complex survey logic will still need a dedicated survey platform.
- Conflicting language figures: Juno Research claims more than 100 languages on its site, while Insight Platforms lists over 70. You should confirm support for your specific markets before planning a multi-country study.
- Unclear retainer terms: Juno Research has not finalised public pricing for its retainer pools, and custom rates need a quote. Regular buyers cannot compare long-term costs without contacting sales.
Who is Using Juno Research?
- Agencies: validate pitches, creative concepts and recommendations with real customer language.
- Brand teams: test product, pricing, campaign and range decisions before committing budget.
- Institutions: hear from residents, members, students or patients, with the NHS and Royal Mail among listed logos.
- Research practitioners: hand interviews to AI while keeping control of study design and quality.
Pricing
Juno Research charges $45 per completed interview, with free study design and free trial access (official pricing, October 2026).
| Plan | Price | What you get |
|---|---|---|
| Free trial | $0 | Brief Juno and design studies at no cost; pay only when interviews complete |
| Pay-as-you-go | $45 per completed interview | Study design, AI interviews, analysis and report; no seats or subscription |
| Custom rates | Quote on request | Commercial models for complex or ongoing research programmes |
| Retainer pools | Terms on request | Bulk interviews drawn across several studies without per-study procurement |
Recruitment, participant incentives and panel access are charged on top, so ask for a full study estimate. Rates can change, so check the official pricing page before you commission fieldwork.
What Makes Juno Research Unique?
Juno Research handles the whole qualitative cycle, from challenging your brief to recruiting through its own panel, interviewing and writing up themes, rather than only transcribing or analysing interviews you ran yourself. Brand-blinded fieldwork and up to six embedded quantitative questions give agencies cleaner, mixed-method answers in one study. It was founded by a behavioural researcher, and every claim in a report links back to a quote, which keeps the method open to scrutiny. Its API and agent access also hint at research being requested by software, not just by people.
Compatibilities and Integrations
- Platform: Web app at heyjuno.co, with participants interviewed in their preferred language and time.
- API: Documented APIs for creating studies programmatically and embedding Juno in products or team workflows.
- Agents: Software agents can request research when existing data is not enough, according to the company.
- Security: SOC 2 Type II, GDPR, DPA, SSO and PII redaction listed, with a public trust centre.
Juno Research Tutorials
A first Juno study moves from brief to findings in a handful of steps.
- Sign up for free trial access at heyjuno.co and open a new study.
- Write your research question in plain language and review the study design Juno proposes.
- Set screening criteria, add any stimulus such as images or prototypes, and include up to six quantitative questions.
- Launch fieldwork with Juno’s panel and watch completed interviews arrive.
- Read the Reveal report, then open the linked quotes and transcripts to check each theme.
How We Rated It
| Criterion | Score | Why |
|---|---|---|
| Accuracy and Reliability | 3.9 | Traceable claims, few reviews |
| Ease of Use | 4.3 | Plain-language brief to study |
| Functionality and Features | 4.4 | Design, fieldwork and analysis included |
| Performance and Speed | 4.6 | Days instead of weeks |
| Customization and Flexibility | 4.0 | Stimulus, screeners, custom models |
| Data Privacy and Security | 4.4 | SOC 2 Type II, SSO listed |
| Support and Resources | 3.6 | Help site, limited public guides |
| Cost-Efficiency | 3.7 | Incentives cost extra |
| Integration Capabilities | 3.9 | API and agent access |
| Overall Score | 4.1 | Average of the nine criteria |
Summary
Juno Research suits agencies, brand teams and institutions that need qualitative insight quickly without hiring moderators for every study. Its main limitation is cost visibility, because recruitment and incentives sit on top of the $45 interview fee and independent reviews are scarce. The free study design stage is the best way to judge it without spending anything. Run a small pilot of ten to twenty interviews and audit the quotes behind each theme before scaling up.

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