QOVES

What is QOVES?

QOVES is a facial aesthetics service that studies six photos of your face and returns a written report with a non-surgical improvement plan. It mixes computer vision with published attractiveness research and is sold as an annual membership to adults aged 18 or over.

The process starts with a questionnaire about your goals and six photos taken from set angles, including front, side and quarter profiles. Software maps 512 facial landmarks (another part of the site says 521) and runs more than 160 tests on symmetry, proportion, dimorphism and skin quality. Staff then review the output before a report, scores, before-and-after previews and a protocol letter appear in your online dashboard, which can take up to 28 days.

Shafee Hassan founded QOVES in 2019 and was later joined by co-founder Leo Olsen Guillot. Its about page lists a team of 121, more than 40 of them in a London headquarters, five in-house scientists and an advisory board of ten cosmetic doctors, and claims over 80,000 clients. Qoves Inc. is registered in Delaware. The company states that it does not provide licensed clinical or medical services, so its reports are not medical advice.

Key Features

Landmark mapping and the written protocol carry most of the value, because together they turn six photos into specific, non-surgical steps rather than a single attractiveness number.

• Facial landmarking: The software places 512 measurement points across the face to record shape, angles and proportions. These points feed every later test, so the report can explain why a feature scores as it does instead of giving an unexplained grade.
• Beauty marker tests: More than 160 markers are checked, covering areas such as symmetry, facial thirds, dimorphism and skin texture. Each result is shown with a score and a short explanation, which makes the report easier to read than raw measurements.
• Personal protocol: A written plan picks suggestions from a library of over 450 non-surgical methods, from skincare and grooming to posture and hairstyle. Directories report that the scoring engine draws on more than 2,000 peer-reviewed studies.
• Before-and-after previews: Generated images show how suggested changes might look on your own face. Futurepedia reports that these visualisations are adjusted for ethnicity, which helps avoid judging every user against one narrow template.
• Care-team messaging: Members get unlimited messages with the QOVES care team through the dashboard chat. This is useful for asking what a score means or how to apply a step in the protocol before acting on it.
• Yearly re-analysis: The membership includes a fresh analysis each year from new photos, so progress can be compared over time. Reviewers note this suits people tracking the effect of skincare or grooming changes across several years.

Pros

Depth of explanation is the strongest case for QOVES, since one report covers 160-plus markers, written reasoning and a step-by-step plan instead of a bare score.

• Detailed, explained output: Reports run far beyond a single rating, with each marker scored and described in plain language. Users who want to understand their features, not just rank them, get far more to read than from instant face-rating apps.
• Non-surgical focus: Suggestions centre on skincare, grooming, hairstyle and habits rather than procedures. The company also says it can recommend no change at all, because it earns the same fee whatever the report concludes.
• Human review and support: Staff check each analysis before release and answer follow-up questions by message. Several Trustpilot reviewers mention helpful replies, which adds context that a fully automated tool cannot give.
• Clear clinical limits: QOVES states plainly that it is not a medical provider and that any procedure or medication should be discussed with a licensed clinician. That honesty makes it easier to use the report as background reading only.
• Stated data controls: Its security page describes EU data residency, separate storage for photos and account data, deletion on request and no photos sold or licensed. These are clearer commitments than many consumer face apps publish.

Cons

Price opacity is the first hurdle with QOVES, because the annual fee appears only at checkout and directories quote figures that do not match each other.

• Hidden price: The membership fee is not shown on public pages, so you must start checkout to see it. Directory figures range from older $35 tiers to about $150 a year, which makes budgeting harder than it should be.
• Slow turnaround: Results can take up to 28 days from upload because people review each report. Anyone wanting quick feedback before an event will find instant apps faster, although some users report earlier delivery.
• Body image risk: Scoring a face against beauty research can feed insecurity, especially for younger adults or anyone prone to appearance anxiety. It is wise to take breaks and seek support if the results start to affect mood.
• Subjective standards: Attractiveness research reflects averages and cultural norms, so scores are not objective truths. Some reviewers also say the changes shown feel less dramatic than the marketing suggests.
• Wide data permissions: The privacy policy allows uploaded photos and answers to help refine its algorithms and research. Users uneasy about face data being reused should read the policy and use the deletion request option.

Who is Using QOVES?

Adults curious about their facial proportions form the core audience, alongside people planning grooming changes and a smaller group of clinics using a separate professional product.

• Curious adults: People who want a structured, written view of their face use QOVES instead of quick rating apps. They read the explanations to understand proportions rather than chase a number.
• Grooming planners: Users choosing hairstyles, beard shapes, glasses or skincare use the protocol as a shortlist. Futurepedia also mentions people preparing for interviews or public-facing roles.
• Pre-consultation users: Some members bring the report to a dermatologist or surgeon as a list of questions. The baseline photos and scores help frame that conversation, while the clinician still makes every medical judgement.
• Clinics: Aesthetic practices can apply for Qoves for Clinics, which offers its analysis and 100-plus aesthetic tests to their own clients. Access currently runs through an application form rather than open sign-up.

Pricing

QOVES charges one annual membership whose price is revealed only at checkout (official site, checked October 2026).

Another directory still lists $35 and $149 tiers that appear to date from the older per-report model. The site accepts Visa, Mastercard, PayPal, Amazon Pay and Apple Pay, says you can cancel at any time, and its terms allow a refund only before you submit photos or answers.

Disclaimer: because QOVES keeps its fee off public pages, confirm the checkout total, currency and renewal date before entering card details.

What Makes QOVES Unique?

QOVES sells no procedures, so it says it can tell a member that no change is needed and still be paid the same. Most face-rating apps return a score in seconds, whereas QOVES spends weeks on a human-checked report with a written plan.

That slower model suits reflection more than quick validation. Beauty scoring still reflects cultural norms, so treat every score as one opinion, and keep any clinical idea for a conversation with a qualified doctor.

Compatibilities and Integrations

QOVES works as a self-contained web service, with a browser dashboard at app.qoves.com and no public API or third-party integrations.

• Platform: A web dashboard handles uploads, reports and chat. No mobile app is listed on the site, so a phone browser is the mobile option.
• Inputs: Six photos from set angles plus a questionnaire on goals and history. Good, even lighting matters because measurements rely on clear landmarks.
• Outputs: Report, scores, before-and-after previews and a protocol letter. Members can request deletion of photos, analysis and report at any time.
• Integrations: No API, export tools or app connections are advertised for individual members. Clinics apply separately for the professional product.

QOVES Tutorials

Setup takes under an hour, but the report itself arrives later, so plan for a wait of up to four weeks.

1. Buy the membership at checkout; you must be 18 or over.
2. Answer the questionnaire honestly about goals, concerns and history.
3. Take six photos in even light from the requested angles, without filters.
4. Upload them in the dashboard and use the chat if a pose is unclear.
5. Read the report slowly, focusing on the explanations rather than the scores.
6. Take any clinical idea to a licensed doctor before acting on it.

How We Rated It

QOVES scores 3.3 out of 5: thorough reports and good support are held back by the hidden price, a wait of up to 28 days and no integrations.

Summary

QOVES suits adults who want a detailed, explained reading of their face and practical, non-surgical ideas rather than an instant score. The hidden price, long wait and subjective beauty standards are the main limits, and nothing in the report counts as medical advice. Scoring your face can also affect body image, so step back if it starts to weigh on you. Read the privacy policy before uploading, and use the deletion request once you no longer need your photos stored.