Rows AI

What is Rows AI?

Rows AI was the AI layer of Rows, a web spreadsheet that let you analyse business data from more than 50 sources using plain language instead of formulas or SQL. The product shut down on 31 May 2026.

Rows worked like a familiar grid with extra power built in. You connected accounts such as Google Analytics or ad platforms, pulled live tables into a sheet, and asked the AI Analyst to clean, chart or explain the numbers. Reports could refresh on a schedule and be shared as interactive web pages.

The company was founded in 2018 by Humberto Ayres Pereira and Torben Schulz, with teams in Porto and Berlin. In February 2026 Superhuman, the company formerly known as Grammarly, agreed to acquire Rows. The Rows team said it would sunset the product over three months and focus on strengthening Coda inside the Superhuman suite. The rows.com site still shows its old feature and pricing pages, now carrying a notice that Rows joined Superhuman.

Key Features

Prompting directly in a cell was the core of Rows AI, backed by live connectors that fed fresh data into the same sheet.

• AI Analyst in the cell: Typing an equals sign and describing a task asked the AI to fix formulas, add columns, create charts or summarise insights. It worked inside the grid, so results landed next to the source data rather than in a separate chat window.
• Over 50 data connectors: Rows linked to sources such as GA4, Google Search Console, Google Ads, Facebook Ads and LinkedIn Ads. Live tables from several services could sit in one spreadsheet, which suited marketing and growth reporting.
• Document extraction: A feature called See It, Get It turned PDFs, invoices and images into editable tables. You could add custom instructions so repeated extractions kept the same columns and layout each time.
• Scheduled data refresh: Imported tables could refresh on a timetable ranging from every minute to once a month, depending on the plan. Reports therefore stayed current without anyone pasting new exports by hand.
• Built-in Python and analysis: The AI could run Python behind the scenes for cohorts, forecasts, outlier detection and what-if scenarios. Users got statistical output without writing code or installing a notebook environment.
• RowsX extension and API: A browser extension called RowsX imported tables from thousands of websites into a sheet. Paid plans also included a Rows API, with allowances from 500 calls a month on Free to one million on Pro.

Pros

Analysis without formulas was the big draw: Rows let non-technical teams ask questions of live data in plain English.

• Plain-language analysis: Non-technical staff could ask questions of their data without learning SQL or complex formulas. This lowered the barrier for marketers, founders and operations teams who lived in spreadsheets.
• Live marketing data: Native connectors to ad platforms and analytics tools removed weekly CSV exports. Agencies and growth teams could build one dashboard that pulled current figures from several accounts.
• Low entry price: A free plan with five AI tasks a month let anyone try it, and the Plus plan was listed at $8 per user a month. That was cheap for a connected spreadsheet with AI built in.
• Privacy-minded AI design: Rows said only column headers, up to five sample rows and basic statistics were sent to AI models. That reduced how much raw business data left the spreadsheet during analysis.
• Shareable reports: Spreadsheets could be published and shared as interactive web reports with charts and tables. Teams used them for client reporting and internal dashboards without a separate BI tool.

Cons

Shutdown outweighs every other weakness, since Rows wound down fully on 31 May 2026 and can no longer be adopted.

• Product has shut down: Rows confirmed the product would wind down fully on 31 May 2026 after the Superhuman deal. New users cannot rely on it, and existing workbooks needed exporting before that date.
• Unclear migration path: Superhuman said Rows technology would strengthen Coda, but no automatic migration of Rows workbooks into Coda was described in the announcements we read. Former users should plan their own move.
• Tight free allowances: The free plan offered five AI tasks a month and a 1 MB import limit. Serious analysis quickly needed a paid seat, and Pro carried a $79 monthly base fee on top of user charges.
• Smaller ecosystem: Rows never matched the template libraries, add-ons or community size of Google Sheets and Excel. Teams with complex macros or niche add-ons often still needed a mainstream spreadsheet alongside it.
• Web only: Rows ran in the browser on desktop and mobile, with no offline desktop app described on its site. Work depended on a stable connection and on the service remaining online.

Who is Using Rows AI?

Marketing teams, founders and agencies were the core Rows audience, though nobody can start using it now that it has closed.

• Marketing teams: Marketers pulled ad and analytics data into shared sheets. They used the AI to summarise campaign results and spot outliers quickly.
• Startup founders: Founders built financial models, calculators and investor updates. Live connectors kept their key metrics current without any manual copying.
• Agencies: Agencies created client dashboards from several ad accounts. Published web reports replaced the repetitive slide decks they sent each month.
• Finance and operations staff: Back-office teams extracted tables from invoices and PDFs. They then cleaned and reconciled the figures using formulas the AI wrote.

Pricing

Rows is discontinued, so none of its plans can be bought; the figures below are the last prices still shown on rows.com (archived official pricing page, October 2026).

Some directory listings for Rows have already been removed, so the rows.com page is the only price source we used.

Disclaimer: these prices are historical and shown for reference only, as no Rows plan is on sale.

What Makes Rows AI Unique?

Treating the cell itself as the prompt set Rows apart. Instead of a chat panel bolted onto a sheet, you described what you wanted where the answer should appear, and the AI wrote the formula, column or chart in place.

Rows also combined that AI with native connectors and scheduled refresh, which most AI spreadsheet add-ons lacked. A single workbook could hold live ad spend, search data and finance figures, then explain them. That mix is what Superhuman said it wanted to bring into Coda.

Compatibilities and Integrations

Rows connected natively to over 50 data sources and ran in any modern web browser on desktop and mobile.

• Analytics and ads: GA4, Google Search Console, Google Ads, Facebook Ads and LinkedIn Ads were listed as built-in connectors.
• Files: PDFs, invoices, images and spreadsheet files could be imported and turned into tables.
• Web data: The RowsX browser extension captured tables from websites into a sheet.
• AI models: Rows said it used OpenAI GPT models, Llama and other large language models.
• API: A Rows API let developers read and write data, with monthly call limits by plan.

Rows AI Tutorials

Rows tutorials no longer apply to a live product, so the useful steps now cover leaving it and recreating its workflow elsewhere.

1. Contact [email protected] if you still need help with an old account or data request.
2. Gather any CSV or spreadsheet exports you saved before 31 May 2026.
3. Choose a replacement such as Coda, Google Sheets with Gemini or Excel with Copilot.
4. Reconnect your data sources in the new tool using its own connectors.
5. Rebuild key reports and charts, checking totals against your old figures.
6. Set up scheduled refreshes so dashboards stay current as they did in Rows.

How We Rated It

Rows AI earns 3.8 out of 5 as a historical score, with strong AI and connectors pulled down by the end of support after the shutdown.

Summary

Rows AI was a capable AI spreadsheet for marketers, founders and agencies who wanted live data and plain-language analysis in one place. Its main limitation is now final, because the product closed on 31 May 2026 after Superhuman bought the company. Superhuman says Rows ideas will feed into Coda, but you should not expect your old workbooks to move across automatically. For new projects, we suggest trialling Coda, Google Sheets with Gemini or Excel with Copilot. Before choosing, list the connectors you used most in Rows and confirm each replacement supports them.