What is Strawberry?
Strawberry is a desktop browser for Mac and Windows with AI companions that carry out web tasks, such as building lead lists or updating a CRM, inside your logged-in tabs.
You use it like any other browser, with tabs, profiles, bookmarks and extensions. When a job becomes repetitive, you describe it to a companion in plain language. The companion then opens the pages it needs, reads them, collects the data and drafts any messages, pausing so you can approve key steps such as sending an email. Finished tasks can be saved as routines and run again on a schedule.
Strawberry is made by Dendrite Systems, a Stockholm start-up founded by Charles Maddock, Arian Hanifi and Sebastian Thunman. Reports say it raised a $6 million seed round led by General Catalyst in October 2025. Downloads and paid plans were open at the start of October 2026, although the site still described the product as beta.
Key Features
Companions that act across your signed-in web apps, plus routines that repeat their work on a schedule, are what Strawberry is built around.
- AI companions: Named companions such as Sales Sally and Recruiter Ryan take on sales, recruiting and research jobs that you describe in plain language. Each one opens pages, reads them and moves between your logged-in tabs to finish the task.
- Routines: Any task you repeat can be saved as a routine that runs on a schedule. Routines can also start from an event, and site demos show one logging Gmail lead replies in a CRM and another assigning GitHub pull request reviews.
- Data extraction: Companions turn web pages and profile lists into structured tables. You can push the results into Google Sheets or export them, which suits lead lists, price checks and candidate shortlists.
- Botless meeting notes: Strawberry can transcribe and summarise Zoom, Teams and Meet calls without adding a bot. The notes then become context that a companion can use for briefs, follow-up emails or CRM updates.
- Memory and skills: Companions remember your projects, preferences and past instructions between sessions. Saved skills let you reuse a well-tested way of doing a task instead of explaining it again each time.
- Visual outputs: Beyond text, Strawberry can produce branded slide decks, posters, infographics and dashboards from the data it gathers. A weekly pipeline summary can therefore arrive as a chart instead of a long list.
Pros
Action inside real accounts is Strawberry’s strongest argument, because companions update HubSpot or Gmail directly instead of only summarising the page you are reading.
- Acts in your real accounts: Companions work inside tools where you are already signed in, such as HubSpot, Gmail and LinkedIn. That makes them useful for actual updates and outreach, not only for answering questions about a page.
- Browsing costs nothing: Credits are used only for AI chats and agent tasks. Ordinary browsing, tabs and bookmarks stay free, so you can make Strawberry your daily browser without draining the allowance.
- Local password storage: Passwords are kept encrypted on your own device rather than on Strawberry’s servers. The company also states SOC 2 and GDPR compliance and says it does not sell data to advertisers.
- Free plan without a card: The free tier gives 500 credits a month and asks for no payment details. That is enough to test a narrow task, such as one small lead list, before choosing a paid plan.
- Repeatable workflows: Routines remove the need to rebuild the same task every week. Sales and recruiting teams can schedule a recurring report or enrichment run and simply review the output.
Cons
Beta reliability is the weak spot, since agent runs can stall or fail and need checking before results go to a client.
- Still in beta: The official site labels Strawberry as beta, so some runs fail or need a retry. Check extracted data and drafted messages before relying on them for client work.
- Desktop only: Strawberry runs on macOS and Windows, with no Linux or mobile version listed. One directory reports a mobile app on the roadmap, but nothing official was announced at the time of review.
- Credits climb with heavy use: Agent tasks use credits quickly, and the step from $20 to $100 or $250 a month is steep. Extra credits cost $10 per 1,000, which adds up for daily routines.
- Requires a browser switch: The full benefit comes only when Strawberry becomes your main browser. People settled in Chrome, Edge or Arc must move logins and habits, even though extensions and bookmarks carry over.
- Account-level risk: Because companions act in logged-in accounts, a wrong instruction could send an email or change a record. Keep approval steps on for anything that leaves your organisation.
Who is Using Strawberry?
Sales, recruiting and founder-led teams use Strawberry most, because their days involve repetitive research across many websites. Site testimonials come from a senior technical recruiter at Zapier, a partner at Implement Consulting Group and a head of talent at Float.
- Sales teams: Sales staff build prospect lists and enrich CRM records with companions. Routines keep pipelines updated on a weekly schedule.
- Recruiters: Recruiters source candidates across profile sites and collect details into sheets or Ashby. This shortens the early research stage of each search.
- Founders: Founders of small companies hand off repetitive research, admin and meeting briefs. It works like a junior assistant at a monthly price.
- Agencies: Agencies gather data for client reports and draft outreach in bulk. Charts and slides from the same session save extra formatting work.
Pricing
Strawberry is freemium, with 500 free credits a month and paid plans from $20 (official prices, October 2026).
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 500 credits a month, no card |
| Intern | $20 a month | 8,000 credits, priority support |
| Part-time | $100 a month | 30,000 credits, priority support |
| Full-time | $250 a month | 75,000 credits, dedicated support |
| Team | Custom | Mixed seat types, shared credit pools, unified billing, admin controls, onboarding |
Top-up credits cost $10 for every 1,000, and normal browsing uses none. Paying yearly gives two months free, and credits are spent only when a companion drafts, extracts or summarises something for you.
Disclaimer: prices for beta products often change, so compare the live plan page with this table before upgrading.
What Makes Strawberry Unique?
Scheduled routines that run inside logged-in web apps set Strawberry apart. Many AI browsers add a chat sidebar that answers questions about the open tab, and the work stops there.
Strawberry’s companions go further by acting across several sites in one task, such as reading LinkedIn profiles, adding details to Google Sheets and updating HubSpot. Memory and saved skills mean a companion improves at your particular process over time, and the job-title plan names, from Intern to Full-time, reflect the idea of hiring a digital assistant.
Compatibilities and Integrations
Strawberry works with any web app you can open in a browser, and the company names Gmail, Slack, HubSpot, LinkedIn and Google Sheets.
- Platforms: Desktop apps for macOS and Windows, with no Linux or mobile version listed.
- Work tools: Gmail, Slack, HubSpot, LinkedIn, Google Sheets and the Ashby recruiting system, plus GitHub events as routine triggers.
- Browser basics: Tabs, profiles, bookmarks and extensions work as in a standard browser.
- Security: Locally encrypted passwords, with SOC 2 and GDPR compliance stated by the company.
Strawberry Tutorials
A first automated task takes five steps, starting with one narrow job on the free plan.
- Download Strawberry for Mac or Windows and create a free account.
- Sign in to the work sites you use, such as Gmail, LinkedIn or HubSpot.
- Ask a companion to complete one specific task, such as a 20-company lead list.
- Check the result and approve any step that sends or changes data.
- Save the task as a routine and set a schedule or trigger.
How We Rated It
Strawberry scores 3.9 out of 5, held back mainly by beta reliability and slow long tasks rather than by its feature set.
| Criterion | Score | Why |
|---|---|---|
| Accuracy and Reliability | 3.6/5 | Beta, occasional failed runs |
| Ease of Use | 4.1/5 | Plain-language requests |
| Functionality and Features | 4.3/5 | Companions, routines, extraction |
| Performance and Speed | 3.6/5 | Long tasks take time |
| Customization and Flexibility | 4.0/5 | Skills, memory, routines |
| Data Privacy and Security | 3.9/5 | Local passwords, SOC 2 |
| Support and Resources | 3.5/5 | Docs, young community |
| Cost-Efficiency | 3.5/5 | Higher tiers are costly |
| Integration Capabilities | 4.2/5 | Works in any web app |
| Overall Score | 3.9/5 | Average of the nine criteria |
Summary
Strawberry suits founders, sales teams and recruiters who lose hours to repetitive browser work. Its companions act in real accounts and routines repeat the work, which few rival browsers offer. The beta label is the main limitation, so failed runs and imperfect data should be expected. Heavy users will also find the jump from $20 to $100 a month steep. Start on the free plan with one narrow task, check the output carefully, and only then save it as a scheduled routine.
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